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PUBLISHER: Grand View Research | PRODUCT CODE: 1301256
PUBLISHER: Grand View Research | PRODUCT CODE: 1301256
Set Top Box Market Size, Share & Trends Analysis Report By Product (IPTV, OTT), By Content Quality (HD & Full HD, 4K & Above), By Distribution Channel, By Application, By Operating System, By Region, And Segment Forecasts, 2023 - 2030
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Set Top Box Market Growth & Trends
The global set top box market size is expected to reach USD 30.52 billion by 2030, expanding at a CAGR of 3.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to increasing consumer inclination toward smart TVs and High Definition (HD) channels across the globe. Several broadcasters are now offering various value-added services, such as subscription packages, that are driving the demand for Set Top Boxes (STB).
Government initiatives toward digitization of TV broadcasting across several developing countries is playing a key role in enhancing the set top box market outlook. In 2022, the National Radio and Television Administration of China issued a document aimed at expediting the development of HD and Ultra-high Definition (UHD) and broadcasting capabilities across provincial TV stations by the end of 2023.
The set top box market witnessed a drastic rise in product demand in recent years owing to the ongoing initiatives by industry players to deliver enhanced television experience through digital video recording, better picture & sound quality, and storage options. Therefore, cable service providers, telecommunication companies, and digital satellite providers are actively involved in the promotion, resulting in increased installation of set top boxes.
The growth of set top box market is being significantly proliferated by the ongoing technological developments and new product launches by the market layers. In 2022, a prominent telecommunications provider ZTE Corporation launched the ZTE 8K set-top box in collaboration with Amlogic. The latest 8K set top box provides immersive 4K UI and enhanced ultra-HD video quality, offering excellent audiovisual experience to the audience. It also has powerful AI computing capabilities that facilitate 3D digital services such as digital museum, digital theatre, and digital tours on the TV.
The outbreak of the COVID-19 pandemic made a serious impact on the set top box market, however, increasing OTT viewership and growing preference for engaging media content has helped the market recover and grow gradually. The rising adoption of Android and hybrid set top boxes in line with the growing popularity of OTT platforms is creating considerable growth opportunities for the market. OTT set top boxes are gaining massive traction across the Pay-TV broadcasting scenario in the emerging markets with abundant availability of free video content. Besides, several major OTT platforms, such as Netflix and Amazon, have been offering high-quality 4K content, driving the demand for set top boxes.
Set Top Box Market Report Highlights
- In terms of product, the OTT segment is estimated to record a notable CAGR from 2023 to 2030 owing to advances in technology allowing broadcasters to deliver improved sound quality and high-resolution picture quality
- In terms of distribution channel, the online segment is estimated to record a substantial growth rate over the forecast period with increasing consumer preference for ecommerce platforms as they offer greater convenience, offers, and attractive discounts
- In terms of content quality, 4K and above segment is expected to capture a sizeable revenue share by 2030 owing to increasing demand for high-resolution content and sharp picture quality. Several market players have introduced their 4K UHD set top boxes to gain a competitive edge
- In terms of operating system, the android segment is estimated to expand at a notable rate from 2023 to 2030. This can be attributed to the trend of OTT and video sharing platforms whose applications can be downloaded and run on Android-based set top boxes
- In terms of application, the residential segment is expected to record a significant CAGR over the forecast period owing to increased penetration of television sets in residential homes
- North America set top box market is expected to record significant growth rate over the forecast period due to favorable regulatory environment in the region. The government authorities, such as the Federal Communications Commission (FCC) has set standards for set top box installation and content creation
- Few market players are introducing set top boxes that can support major OTT platforms, such as Netflix, Amazon Prime, and Hulu, as part of the efforts to strengthen their position in the market
Product Code: 978-1-68038-752-0
able of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape
Chapter 3. Industry Outlook
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint analysis
- 3.3.3. Market challenges
- 3.3.4. Market opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.2. Macroeconomic Analysis
- 3.5. Set Top Box Market: Overview
- 3.5.1. Technology Trends
- 3.5.2. Technological Roadmap
- 3.6 Set-Top Box Market Vendor Landscape
- 3.7 Set Top Box Shipment for Top 10 Vendors, 2022
- 3.8 Set-Top Box Market Regulatory Landscape
- 3.9 Set Top Box Market - COVID-19 Impact Analysis
Chapter 4. Set Top Box Market: Product Estimates & Trend Analysis
- 4.1. Product Movement Analysis & Market Share, 2022 & 2030
- 4.2. Set Top Box Market Estimates & Forecast, By Product (USD Million, Thousand Units)
- 4.2.1. IPTV
- 4.2.2. Satellite
- 4.2.3. Cable
- 4.2.4. DTT
- 4.2.5. OTT
Chapter 5. Set Top Box Market: Content Quality Estimates & Trend Analysis
- 5.1. Content Quality Movement Analysis & Market Share, 2022 & 2030
- 5.2. Set Top Box Market Estimates & Forecast, By Content Quality (USD Million, Thousand Units)
- 5.2.1. HD & Full HD
- 5.2.2. 4K & Above
Chapter 6. Set Top Box Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
- 6.2. Set Top Box Market Estimates & Forecast, By Distribution Channel (USD Million, Thousand Units)
- 6.2.1. Offline
- 6.2.2. Online
Chapter 7. Set Top Box Market: Application Channel Estimates & Trend Analysis
- 7.1. Application Movement Analysis & Market Share, 2022 & 2030
- 7.2. Set Top Box Market Estimates & Forecast, By Application (USD Million, Thousand Units)
- 7.2.1. Residential
- 7.2.2. Commercial
Chapter 8. Set Top Box Market: Operating System Estimates & Trend Analysis
- 8.1. Operating System Movement Analysis & Market Share, 2022 & 2030
- 8.2. Set Top Box Market Estimates & Forecast, By Operating System (USD Million, Thousand Units)
- 8.2.1. Android
- 8.2.3. Linux
- 8.2.3. Others
Chapter 9. Set Top Box Market: Regional Estimates & Trend Analysis
- 9.1. Set Top Box Market: Regional Outlook
- 9.2. North America
- 9.2.1 North America set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.2.2 U.S.
- 9.2.3 U.S. set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.2.4 Canada
- 9.2.5 Canada set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3. Europe
- 9.3.1 Europe set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.2 U.K.
- 9.3.3 U.K. set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.4 Germany
- 9.3.5 Germany set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.6 France
- 9.3.7 France set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.8 Italy
- 9.3.9 Italy set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.10 Spain
- 9.3.11 Spain set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.12 Benelux
- 9.3.13 Benelux set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.14 Nordic Countries
- 9.3.15 Nordic Countries set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.3.16 Russia
- 9.3.17 Russia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4. Asia Pacific
- 9.4.1 Asia Pacific set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.2 China
- 9.4.3 China set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.4 India
- 9.4.5 India set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.6 Japan
- 9.4.7 Japan set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.8 South Korea
- 9.4.9 South Korea set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.10 Australia
- 9.4.11 Australia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.12 Indonesia
- 9.4.13 Indonesia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.4.12 Thailand
- 9.4.13 Thailand set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.5 Latin America
- 9.5.1 Latin America set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.5.2 Mexico
- 9.5.3 Mexico set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.5.4 Brazil
- 9.5.5 Brazil set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.5.6 Argentina
- 9.5.7 Argentina set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6. Middle East & Africa (MEA)
- 9.6.1 MEA set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6.2 Saudi Arabia
- 9.6.3 Saudi Arabia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6.4 UAE
- 9.6.5 UAE set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6.6 Egypt
- 9.6.7 Egypt set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6.8 South Africa
- 9.6.9 South Africa set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
- 9.6.10 Nigeria
- 9.6.11 Nigeria set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
Chapter 10. Competitive Landscape
- 10.1 Key Participants
- 10.1.1. Advance Digital Broadcast (ADB)
- 10.1.2. Commscope (ARRIS International, plc)
- 10.1.3. Coship Electronics Co.Ltd.
- 10.1.4. Echostar Corporation
- 10.1.5. Huawei Technologies Co., Ltd
- 10.1.6. KaonMedia
- 10.1.7. Sagemcom SAS
- 10.1.8. Samsung Electronics Co. Ltd.
- 10.1.9. Technicolor SA
- 10.1.10. LG CNS Co., Ltd
- 10.2 Recent Development & Impact, By Key Market Participants
- 10.3 Company Categorization
- 10.4 Participant's Overview
- 10.5 Financial Performance
- 10.6 Product Benchmarking
- 10.7 Company Heat Map Analysis
- 10.8 Company Market Share Analysis, 2022
- 10.9 Strategy Mapping
- 10.9.1 Expansion
- 10.9.2 Mergers & acquisition
- 10.9.3 Collaborations
- 10.9.4 New product launches
- 10.9.5 Research & Development
Product Code: 978-1-68038-752-0
List of Tables
- Table 1 Set Top Box Market Revenue Estimates and Forecast, By Product, 2018 - 2030 (USD Million)
- Table 2 Set Top Box Market Revenue Estimates and Forecast, By Content Quality, 2018 - 2030 (USD Million)
- Table 3 Set Top Box Market Revenue Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
- Table 4 Set Top Box Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
- Table 5 Set Top Box Market Revenue Estimates and Forecast, By Operating System, 2018 - 2030 (USD Million)
- Table 6 Recent Developments & Impact Analysis, By Key Market Participants
- Table 7 Key company categorization
- Table 8 Company Heat Map Analysis
- Table 9 Key companies undergoing expansions
- Table 10 Key companies involved in mergers and acquisitions
- Table 11 Key companies undergoing collaborations
- Table 12 Key companies launching new products
- Table 13 Key Companies undertaking R&D activities
List of Figures
- Fig. 1 Set Top Box Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot
- Fig. 8 Competitive Landscape Snapshot
- Fig. 9 Set Top Box Market Segmentation Market Value, 2022 (USD Million, Thousand Units)
- Fig. 10 Set Top Box Market Segmentation- Industry Value Chain Analysis
- Fig. 11 Set Top Box Market Segmentation Market Dynamics
- Fig. 12 Key Market Driver Impact
- Fig. 13 Key Market Restraint Impact
- Fig. 14 Set Top Box Market: PORTER's Five Forces Analysis
- Fig. 15 Set Top Box Market: Macroeconomic Analysis
- Fig. 16 Set Top Box Market, by Product, Key Takeaways
- Fig. 17 Product movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 18 Set Top Box Market, by Content Quality, Key Takeaways
- Fig. 19 Content Quality movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 20 Set Top Box Market, by Distribution Channel, Key Takeaways
- Fig. 21 Distribution Channel movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 22 Set Top Box Market, by Application, Key Takeaways
- Fig. 23 Application movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 24 Set Top Box Market, by Operating System, Key Takeaways
- Fig. 25 Operating System movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 26 Regional market size estimates & forecasts, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 27 Regional movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
- Fig. 28 Key Company Categorization
- Fig. 29 Company Market Share Analysis, 2022
- Fig. 30 Strategic framework
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