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PUBLISHER: Grand View Research | PRODUCT CODE: 1092423
PUBLISHER: Grand View Research | PRODUCT CODE: 1092423
Household Cleaners Market Size, Share & Trends Analysis Report By Ingredients (Natural, Chemical), By Product (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2028
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PAGES: 80 Pages
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Household Cleaners Market Growth & Trends:
The global household cleaners market size is expected to reach USD 47.1 billion by 2028, registering a CAGR of 4.9% during the forecast period, according to a new report by Grand View Research, Inc. The growing awareness about hygiene among consumers is propelling the demand for household cleaners. The rising rate of urbanization and change in lifestyles due to growing disposable income is associated with enhanced sanitation standards, and this factor is anticipated to positively impact the market for household cleaners.
The implementation of a healthier lifestyle along with rising concerns for cleanliness and hygiene are driving the growth of this market. The increasing demand for surface cleaners for better cleanliness of wood, stainless, and mirrored surfaces is also propelling the market growth. Additionally, increasing usage of cleaners such as surface deodorizers is anticipated to drive the demand for household cleaners.
Key industry players are also introducing innovative surface and toilet cleaners in terms of pricing, quality, packaging, and fragrance. The industry participants are introducing eco-friendly household cleaning products to enhance product sales. Additionally, the inclination of consumers towards natural-based cleaning products has led to a significant impact on the market. Thus, all these factors are anticipated to boost the growth of the household cleaner market in the coming years.
The surface cleaner product segment contributed to a share of over 55% in the global market in 2021, backed by its rising demand during the spread of COVID-19. Surface cleaners are mostly used to remove stains, dust, clutters, and bad smells from the surface. The availability of a variety of specialized surface cleaners used for surfaces such as wood, tiles, etc. is also expected to drive the growth of the surface cleaner segment during the forecast period.
The online segment is poised to register the highest growth rate during the forecast period, owing to its rapidly rising usage. An increase in sales of household cleaning products, mainly through e-commerce portals and the company's own website, is likely to boost the growth of the online distribution channel during the projection period. Due to the ease of accessibility and availability of a wide product range, consumers have become increasingly adaptive to online sales channels and e-commerce websites. Key players are better positioned to present their product variety on online platforms as a result of this consumer shift, resulting in enhanced consumer interaction.
Europe captured a significant market share in 2021, due to increased consumer inclination toward hygiene, and critical steps implemented by regional governments to promote societal hygiene. Moreover, upward sales of sustainable and eco-friendly household cleaning products are majorly driving the regional market growth. Rising demand for surface and toilet cleaners is further projected to drive the growth of this market during the forecast years. Whereas, the Asia Pacific is expected to showcase strong growth in the near future, supported by rising consumer inclination towards online sales channels, & government initiatives such as India's Swachh Bharat Abhiyan.
Household Cleaners Market Report Highlights:
- Asia Pacific is expected to register the fastest growth rate of 5.8% from 2022 to 2028, owing to the rising demand for household cleaners in developing countries, including India and China
- The chemical ingredients segment contributed to the highest share of over 86% in the global market revenue in 2021, due to increasing demand for chemical household cleaners to remove tougher stains and dirt
- Europe made a significant contribution to the global market in terms of revenue in 2021, due to the rising regional demand for sustainable and eco-friendly household cleaning products
- The offline distribution channel segment held the largest market share in 2021, contributing significantly to the total revenue, due to the developed retail sector in developing countries across the globe
Product Code: GVR-4-68039-927-8
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Distribution Channels & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Information & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Ingredients Outlook
- 2.3. Product Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Competitive Insights
Chapter 3. Household Cleaners Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's Five Forces
- 3.5.1.1. Supplier Power
- 3.5.1.2. Buyer Power
- 3.5.1.3. Substitution Threat
- 3.5.1.4. Threat from New Entrant
- 3.5.1.5. Competitive Rivalry
- 3.5.1. Industry Analysis - Porter's Five Forces
- 3.6. Roadmap of Household Cleaners Market
- 3.7. Market Entry Strategies
- 3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
- 4.1. Consumer Trends and Preferences
- 4.2. Factors Affecting Buying Decision
- 4.3. Consumer Product Adoption
- 4.4. Observations & Recommendations
Chapter 5. Household Cleaners Market: Ingredients Estimates & Trend Analysis
- 5.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
- 5.2. Natural
- 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 5.3. Chemical
- 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
Chapter 6. Household Cleaners Market: Product Estimates & Trend Analysis
- 6.1. Product Movement Analysis & Market Share, 2021 & 2028
- 6.2. Surface Cleaner
- 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 6.3. Glass Cleaner
- 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 6.4. Toilet Bowl Cleaner
- 6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 6.5. Others
- 6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
Chapter 7. Household Cleaners Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
- 7.2. Offline
- 7.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 7.3. Online
- 7.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
Chapter 8. Household Cleaners Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2021 & 2028
- 8.2. North America
- 8.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.2.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.2.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.2.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.2.5. U.S.
- 8.2.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.2.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.2.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.2.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.3. Europe
- 8.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.3.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.3.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.3.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.3.5. Germany
- 8.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.3.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.3.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.3.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.3.6. UK
- 8.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.3.6.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.3.6.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.3.6.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.3.7. France
- 8.3.7.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.3.7.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.3.7.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.3.7.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.4.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.4.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.4.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.4.5. China
- 8.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.4.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.4.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.4.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.4.6. India
- 8.4.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.4.6.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.4.6.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.4.6.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.5. Central & South America
- 8.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.5.5. Brazil
- 8.5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.5.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.5.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.5.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.6. Middle East & Africa
- 8.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.6.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.6.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.6.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
- 8.6.5. South Africa
- 8.6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 8.6.5.2. Market Estimates and Forecast, By Ingredients, 2017 - 2028 (USD Million)
- 8.6.5.3. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
- 8.6.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Key Global Players, Recent Developments & their impact on the industry
- 9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
- 9.3. Vendor Landscape
- 9.3.1. Key Company Market Share Analysis, 2021
Chapter 10. Company Profiles
- 10.1. Procter & Gamble (Cascade)
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Strategic Initiatives
- 10.2. Unilever
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Strategic Initiatives
- 10.3. Henkel AG & Co. KGaA (Pril)
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Strategic Initiatives
- 10.4. Reckitt Benckiser Group PLC (Finish)
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Strategic Initiatives
- 10.5. Colgate-Palmolive Company
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Strategic Initiatives
- 10.6. Kao Corporation
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Strategic Initiatives
- 10.7. The Clorox Company
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Strategic Initiatives
Product Code: GVR-4-68039-927-8
List of Tables
- 1. Household Cleaners Market - Key Market Driver Analysis
- 2. Household Cleaners Market - Key Market Restraint Analysis
- 3. Global Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 4. Global Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 5. Global Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 6. North America Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 7. North America Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 8. North America Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 9. North America Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 10. U.S. Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 11. U.S. Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 12. U.S. Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 13. U.S. Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 14. Europe Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 15. Europe Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 16. Europe Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 17. Europe Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 18. Germany Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 19. Germany Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 20. Germany Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 21. Germany Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 22. UK Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 23. UK Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 24. UK Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 25. UK Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 26. France Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 27. France Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 28. France Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 29. France Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 30. Asia Pacific Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 31. Asia Pacific Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 32. Asia Pacific Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 33. Asia Pacific Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 34. China Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 35. China Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 36. China Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 37. China Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 38. India Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 39. India Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 40. India Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 41. India Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 42. Central & South America Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 43. Central & South America Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 44. Central & South America Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 45. Central & South America Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 46. Brazil Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 47. Brazil Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 48. Brazil Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 49. Brazil Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 50. Middle East & Africa Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 51. Middle East & Africa Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 52. Middle East & Africa Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 53. Middle East & Africa Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 54. South Africa Household Cleaners Market Estimates and Forecast, 2017 - 2028 (USD Million)
- 55. South Africa Household Cleaners Market Estimates and Forecast By Ingredients, 2017 - 2028 (USD Million)
- 56. South Africa Household Cleaners Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
- 57. South Africa Household Cleaners Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
- 58. Vendor Landscape
List of Figures
- 1. Household Cleaners Market Snapshot
- 2. Household Cleaners Market Segmentation & Scope
- 3. Household Cleaners Market Penetration & Growth Prospect Mapping
- 4. Household Cleaners Market Value Chain Analysis
- 5. Household Cleaners Market Dynamics
- 6. Household Cleaners Market: Porter's Five Forces Analysis
- 7. Household Cleaners Market: Ingredients Movement Analysis
- 8. Household Cleaners Market: Product Movement Analysis
- 9. Household Cleaners Market: Distribution Channel Movement Analysis
- 10. Household Cleaners Market: Regional Movement Analysis
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