PUBLISHER: Grand View Research | PRODUCT CODE: 1170860
PUBLISHER: Grand View Research | PRODUCT CODE: 1170860
Online Dating Market Size, Share & Trends Analysis Report By Platform (Application, Web Portals), By Revenue Generation (Subscription, Advertisement), By Region, And Segment Forecasts, 2022 - 2030
Online Dating Market Growth & Trends:
The global online dating market size was estimated at USD 16.4 billion by 2030 and is expected to expand at a CAGR of 6.9% from 2022 to 2030, according to a new report by Grand View Research, Inc. The key growth factors of the market include the growing subscribers of online dating mobile applications such as Match Group, Bumble, and others coupled with the rising number of smartphones across the globe. The total subscriber of the Match group increased to 10.4 million in 2020. The Match Group operates various online dating apps such as Tinder, Hinge, and others that contributed significantly to the market growth. However, the rising number of online frauds across the globe is further projected to hamper the market growth during the forecast period.
The online dating market experienced a significant increase in the overall revenue of online dating platforms and apps owing to the rising trend of online dating applications due to COVID-19 restrictions and lockdown. Additionally, under the lockdown conditions imposed in some countries owing to the pandemic, many people prefer online dating platforms in their free time. For instance, one of the leading online dating service provider Bumble Inc accounted a significant increase in paying users to 2.5 million in 2020 as compared to 2.0 million paying users in 2019.
The count of singles across the globe has been increasing lately. These individuals have a defined set of characteristics that they are looking for, their other individual and online dating enable them to find people with such characteristics. Due to this, the adoption of online dating is increasing among these individuals and thus contributing to market expansion. Furthermore, various features are being added to online dating along with the integration of new technology which helps the service provider to enhance the user experience and meet customer expectations thus further driving the market growth.
The application segment of the platform is forecast to register the highest growth rate of 7.1% over the forecast period. The growth of the market is attributed to the advancements in smartphone-based online dating app security features. This has resulted in the widespread usage of smartphone-based online dating apps such as Tinder, Bumble app, Badoo app, and others across different socio-economic classes. Furthermore, the rising penetration of smartphone users coupled with growing internet availability in emerging economies is projected to provide significant growth opportunities in the near future.
Based on revenue generation, the market is segmented into subscriptions and advertisements. Subscription is anticipated to grow at a significant CAGR during the forecast period. Based on subscription, the online dating application market is further sub-segmented into age, gender, and type. Based on gender, the online dating application market is segmented into males and females. The women segment is expected to have a higher growth rate because women now feel much safer and less hesitant to use dating platforms. The primary reason for that change is the growing number of rules and regulations around safe dating for both men and women.
Europe is estimated to hold a significant market share of more than 20% in 2021. Well-developed countries such as Germany, the U.K., and France positively contributed to the market revenue. The high market share can be credited to the strong presence of the young population and online dating platforms in the region, and the long-existing demand for online dating apps. Additionally, higher GDP, per capita income, and per capita spending on online dating platforms in European countries altogether result in a strong user base and increased adoption of online dating portals and apps across the region.
Online Dating Market Report Highlights:
- North America dominated the online dating market with a revenue share of over 35% in 2021. This can be attributed to the presence of key and well-recognized players across the region.
- The application sub-segment of the platform segment is forecast to register the highest CAGR from 2022 to 2030. A significant rise in the use of smartphones and easy internet access, coupled with the significant development of online dating apps drives the application segment growth.
- By revenue generation, the subscription segment accounted for the largest revenue share of 63.1% in 2021. By subscription, the 26-34 years age group is expected to expand at the fastest CAGR during the forecast period. This is attributed to the growing young population inclined towards using dating applications and the increasing single population due to growing divorce rates in Europe and North America. According to Tinder statistics, the U.S. registered the highest number of users accounting for 7.8 million, followed by 5 million users from the U.K.
- The quarterly subscription accounted for the largest revenue share in 2021 and is anticipated to continue its dominance in upcoming years. The growth is attributed to the fact that quarterly subscriptions give the users the right time to decide whether they want to continue with premium and whether it is worth their time or money.
- The Asia Pacific is anticipated to witness the fastest growth owing rise in the number of online meetings, messaging, and marriages and increases in the number of users across the region. India and China are the dominating markets, as a growing trend of online dating coupled with changing lifestyles is driving the market growth in the region. Also, the pandemic has surged the usage of dating apps in India. Most youngsters rely on dating apps to find love and companionship by using video calls rather than meeting to get to know each other. As per industry analysis, in India, there was a 3X times increase in the user base across dating apps during COVID-19.
- Key players in the online dating market include Bumble Inc., Cupid Media Pty Ltd., Match Group, LLC (Tinder), Elite Singles, Grindr LLC, Spark Networks, Inc., eHarmony, Inc., rsvp.com.au Pty Ltd., The Meet Group, Inc, Coffee Meets Bagel, and The League App, Inc.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Research Methodology
- 1.2. Research Scope & Assumptions
- 1.3. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Online Dating - Revenue Generation Snapshot & Key Buying Criteria, 2017 - 2030
Chapter 3. Revenue Generation Outlook
- 3.1. Market Segmentation & Scope
- 3.2. Online Dating Market Size and Growth Prospects
- 3.3. Online Dating - Value Chain Analysis
- 3.4. Market Dynamics
- 3.4.1. Market driver analysis
- 3.4.2. Market restraint analysis
- 3.4.3. Market challenge analysis
- 3.4.4. Market opportunity analysis
- 3.5. Key Opportunities - Prioritized
- 3.6. Online Dating- Key Company Analysis, 2021
- 3.6.1. Key company analysis, 2021
- 3.6.2. Online dating key start-up analysis
- 3.7. Revenue Generation Analysis - Porter's
- 3.8. Online Dating- PEST Analysis
Chapter 4. Online Dating Market: Platform Estimates & Trend Analysis
- 4.1. Online Dating Market: Platform Analysis
- 4.1.1. Platform market estimates and forecasts, 2017 - 2030 (USD Million)
- 4.1.1.1. Application market estimates and forecasts, 2017 - 2030 (USD Million)
- 4.1.1.2. Web Portals market estimates and forecasts, 2017 - 2030 (USD Million)
- 4.1.1. Platform market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 5. Online Dating Market: Revenue Generation Estimates & Trend Analysis
- 5.1. Online Dating Market: Revenue Generation Analysis
- 5.1.1. Subscription market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.1. Age market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.1.1. 18-25 years market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.1.2. 26-34 years market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.1.3. 35-50 years market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.1.4. Above 50 years market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.2. Gender market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.2.1. Male market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.2.2. Female market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.3. Type market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.3.1. Annually market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.3.2. Quarterly market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1.3.3. Monthly market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.2. Advertisement market estimates and forecasts, 2017 - 2030 (USD Million)
- 5.1.1. Subscription market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 6. Online Dating Market: Regional Estimates & Trend Analysis
- 6.1. Online Dating Market Share By Region, 2021 & 2030
- 6.2. North America
- 6.2.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.2.2. Online dating market by revenue generation, 2017 - 2030 (USD Million)
- 6.2.3. U.S.
- 6.2.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.2.3.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.2.4. Canada
- 6.2.4.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.2.4.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.3. Europe
- 6.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.3.2. Online dating market by revenue generation, 2017 - 2030 (USD Million)
- 6.3.3. U.K.
- 6.3.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.3.3.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.3.4. Germany
- 6.3.4.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.3.4.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.3.5. France
- 6.3.5.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.3.5.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.4. Asia Pacific
- 6.4.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.4.2. Online dating market by revenue generation, 2017 - 2030 (USD Million)
- 6.4.3. China
- 6.4.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.4.3.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.4.4. India
- 6.4.4.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.4.4.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.4.5. Japan
- 6.4.5.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.4.5.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.5. South America
- 6.5.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.5.2. Online dating market by revenue generation, 2017 - 2030 (USD Million)
- 6.5.3. Brazil
- 6.5.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.5.3.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
- 6.6. Middle East and Africa (MEA)
- 6.6.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.6.2. Online dating market by revenue generation, 2017 - 2030 (USD Million)
- 6.6.3. South Africa
- 6.6.3.1. Online dating market by platform, 2017 - 2030 (USD Million)
- 6.6.3.2. Online dating market by revenue generation 2017 - 2030 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Match Group, LLC (Tinder)
- 7.1.1. Company Overview
- 7.1.2. Financial performance
- 7.1.3. Product Benchmarking
- 7.1.4. Recent developments
- 7.2. Bumble Inc.
- 7.2.1. Company Overview
- 7.2.2. Financial performance
- 7.2.3. Product Benchmarking
- 7.2.4. Recent developments
- 7.3. Grindr LLC
- 7.3.1. Company Overview
- 7.3.2. Financial performance
- 7.3.3. Product Benchmarking
- 7.3.4. Recent developments
- 7.4. eHarmony, Inc.
- 7.4.1. Company Overview
- 7.4.2. Product Benchmarking
- 7.4.3. Recent developments
- 7.5. Spark Networks, Inc.
- 7.5.1. Company Overview
- 7.5.2. Financial performance
- 7.5.3. Product Benchmarking
- 7.5.4. Recent developments
- 7.6. The Meet Group, Inc
- 7.6.1. Company Overview
- 7.6.2. Financial performance
- 7.6.3. Product Benchmarking
- 7.6.4. Recent developments
- 7.7. rsvp.com.au Pty Ltd.
- 7.7.1. Company Overview
- 7.7.2. Product Benchmarking
- 7.7.3. Recent developments
- 7.8. Coffee Meets Bagel
- 7.8.1. Company Overview
- 7.8.2. Product Benchmarking
- 7.8.3. Recent developments
- 7.9. Cupid Media Pty Ltd.
- 7.9.1. Company Overview
- 7.9.2. Product Benchmarking
- 7.9.3. Recent developments
- 7.10. Elite Singles
- 7.10.1. Company Overview
- 7.10.2. Product Benchmarking
- 7.10.3. Recent developments
- 7.11. The League App, Inc.
- 7.11.1. Company Overview
- 7.11.2. Financial performance
- 7.11.3. Product Benchmarking
- 7.11.4. Recent developments
List of Tables
- TABLE 1 Online dating - Revenue Generation snapshot & critical success factor, 2017 - 2030
- TABLE 2 Global online dating market, 2017 - 2030 (USD Million)
- TABLE 3 Global online dating market estimates and forecasts by platform (USD Million), 2017 - 2030
- TABLE 4 Global online dating market estimates and forecasts by revenue generation (USD Million), 2017 - 2030
- TABLE 5 Global online dating market estimates and forecasts by region (USD Million), 2017 - 2030
- TABLE 6 Key company analysis
- TABLE 7 Key start-up analysis
- TABLE 8 North America online dating market, 2017 - 2030 (USD Million)
- TABLE 9 North America online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 10 North America online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 11 U.S. online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 12 U.S. online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 13 Canada online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 14 Canada online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 15 Europe online dating market, 2017 - 2030 (USD Million)
- TABLE 16 Europe online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 17 Europe online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 18 U.K. online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 19 U.K. online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 20 Germany online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 21 Germany online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 22 France online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 23 France online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 24 Asia Pacific online dating market, 2017 - 2030 (USD Million)
- TABLE 25 Asia Pacific online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 26 Asia Pacific online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 27 China online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 28 China online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 29 India online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 30 India online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 31 Japan online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 32 Japan online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 33 South America online dating market, 2017 - 2030 (USD Million)
- TABLE 34 South America online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 35 South America online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 36 Brazil online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 37 Brazil online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 38 MEA online dating market, 2017 - 2030 (USD Million)
- TABLE 39 MEA online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 40 MEA online dating market by revenue generation, 2017 - 2030 (USD Million)
- TABLE 41 South Africa online dating market by platform, 2017 - 2030 (USD Million)
- TABLE 42 South Africa online dating market by revenue generation, 2017 - 2030 (USD Million)
List of Figures
- FIG. 1 Market segmentation & scope
- FIG. 2 Online dating market size and growth prospects (Revenue in USD Million) 2017 - 2030
- FIG. 3 Online dating - Value chain analysis
- FIG. 4 IG. 5 Market dynamics
- FIG. 5 Key opportunities prioritized
- FIG. 6 Porter's five forces analysis
- FIG. 7 Online dating - PEST analysis
- FIG. 8 Online dating market: Platform movement analysis
- FIG. 9 Online dating market: Revenue Generation movement analysis
- FIG. 10 Regional marketplace: Key takeaways
- FIG. 11 Regional outlook, 2021 & 2030
- FIG. 12 North America marketplace: Key takeaways
- FIG. 13 Europe marketplace: Key takeaways
- FIG. 14 Asia Pacific marketplace: Key takeaways
- FIG. 15 South America marketplace: Key takeaways
- FIG. 16 MEA marketplace: Key takeaways
