PUBLISHER: Grand View Research | PRODUCT CODE: 1268680
PUBLISHER: Grand View Research | PRODUCT CODE: 1268680
U.S. River Cruise Market Size, Share & Trends Analysis Report By Region (Mississippi, Colombia & Snake River, Alaska, Great Lakes), And Segment Forecasts, 2023 - 2030
U.S. River Cruise Market Growth & Trends:
The U.S. river cruise market size is expected to reach USD 431.1 million by 2030, expanding at CAGR of 20.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. More ships are being built in the US for use in American rivers as river sailing continues to gain popularity. The American Association of Retired People (AARP) reported in an article from February 2020 that river boating is a popular holiday option in the nation, especially among elderly tourists.
Two significant U.S. river cruise operators, American Cruise Lines (ACL) and American Queen Voyages (previously American Queen Steamboat Co.), who have been preparing for the last few years to satisfy the rising demand for river cruising vacations among Americans, have further validated this trend. Between 2018 and 2022, American Cruise Lines will launch six new ships for river cruising in the United States. By the end of 2023, the business intends to deploy two further river cruise ships.
Despite the major impact of the COVID-19 pandemic on the cruise industry in the U.S., with ease in travel restrictions, the river cruise industry in the U.S. has been witnessing a rise over the past few years. Moreover, unlike its parent industry - the ocean cruise industry, the river cruise industry was not majorly impacted in 2020 due to its limited passenger capacity ranging between 106 and 150 passengers.
The U.S. Centers for Disease Control's Framework for Conditional Sailing, which extended to ships carrying 250 or more people or more, did not apply to river cruise ships due to their restricted capacity. The CEO of Cruise Planners, Michelle Free, said in a statement that interest in river cruises had nearly doubled since February 2020.
The 2022 Q1 AAA Consumer Pulse survey conducted by the AAA Foundation for Traffic Safety in January 2022, revealed that despite the perception that river cruising appeals primarily to older generations, millennials too have responded more strongly to several key attributes of river cruising than members of Generation X and Baby Boomers.
The younger generation is less likely than either Generation X or Baby Boomers to have taken a river cruise holiday, but they are more inclined to contemplate one for an upcoming vacation. The survey also revealed that younger generations, including Gen Z, are mostly looking forward to spending time with friends and family (57%) and enjoying water-based outdoor activities like swimming in the pool (44%). Also, it discovered that in the U.S., Gen Z has been shown a stronger preference for river boating.
U.S. River Cruise Market Report Highlights:
- Cruise line websites and travel agents play a significant role for market in the U.S. River cruise line operators rely on their online booking platform and travel agents to deliver their services to consumers
- The Port of Clarkston's March 2021 projections indicate that the addition of two American Cruise Lines ships will more than double the number of passengers arriving by a cruise in the Columbia/Snake region during the next few years in the U.S.
- In July 2022, Ponant debuted its first wellness and yoga cruise in collaboration with Elodie Garamond, the founder of Tigre Yoga Club, a well-known French lifestyle and yoga brand
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Regional Outlook
Chapter 3. U.S. River Cruise Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.5.2. Supplier Power
- 3.5.3. Buyer Power
- 3.5.4. Substitution Threat
- 3.5.5. Threat from New Entrant
- 3.5.6. Competitive Rivalry
- 3.6. Roadmap of U.S. River Cruise Market
- 3.7. Market Entry Strategies
- 3.8. Impact of COVID-19 on U.S. River Cruise Market
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product type Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. River Cruise Market: Regional Estimates & Trend Analysis
- 5.1. Regional Movement Analysis & Market Share, 2022 & 2030
- 5.2. Mississippi
- 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.3. Colombia & Snake River
- 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.4. Alaska
- 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 5.5. Great Lakes
- 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Competitive Analysis
- 6.1. Key global players, recent developments & their impact on the industry
- 6.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
- 6.3. Vendor Landscape
- 6.3.1. Key company market share analysis, 2022
Chapter 7. Company Profiles
- 7.1. American Cruise Lines, Inc.
- 7.1.1. Company Overview
- 7.1.2. Financial Performance
- 7.1.3. Product Benchmarking
- 7.1.4. Strategic Initiatives
- 7.2. American Queen Voyages
- 7.2.1. Company Overview
- 7.2.2. Financial Performance
- 7.2.3. Product Benchmarking
- 7.2.4. Strategic Initiatives
- 7.3. Celebrity Cruises, Inc. (Royal Caribbean Group)
- 7.3.1. Company Overview
- 7.3.2. Financial Performance
- 7.3.3. Product Benchmarking
- 7.3.4. Strategic Initiatives
- 7.4. Alaskan Dream Cruises
- 7.4.1. Company Overview
- 7.4.2. Financial Performance
- 7.4.3. Product Benchmarking
- 7.4.4. Strategic Initiatives
- 7.5. American Cruise Lines, Inc.
- 7.5.1. Company Overview
- 7.5.2. Financial Performance
- 7.5.3. Product Benchmarking
- 7.5.4. Strategic Initiatives
- 7.6. American Queen Voyages
- 7.6.1. Company Overview
- 7.6.2. Financial Performance
- 7.6.3. Product Benchmarking
- 7.6.4. Strategic Initiatives
- 7.7. UnCruise Adventures
- 7.7.1. Company Overview
- 7.7.2. Financial Performance
- 7.7.3. Product Benchmarking
- 7.7.4. Strategic Initiatives
- 7.8. Celebrity Cruises, Inc. (Royal Caribbean Group)
- 7.8.1. Company Overview
- 7.8.2. Financial Performance
- 7.8.3. Product Benchmarking
- 7.8.4. Strategic Initiatives
- 7.9. Lindblad Expeditions LLC
- 7.9.1. Company Overview
- 7.9.2. Financial Performance
- 7.9.3. Product Benchmarking
- 7.9.4. Strategic Initiatives
- 7.10. Viking River Cruises
- 7.10.1. Company Overview
- 7.10.2. Financial Performance
- 7.10.3. Product Benchmarking
- 7.10.4. Strategic Initiatives
- 7.11. Pearl Seas Cruises
- 7.11.1. Company Overview
- 7.11.2. Financial Performance
- 7.11.3. Product Benchmarking
- 7.11.4. Strategic Initiatives
- 7.12. Ponant
- 7.12.1. Company Overview
- 7.12.2. Financial Performance
- 7.12.3. Product Benchmarking
- 7.12.4. Strategic Initiatives
List of Tables
- 1. U.S. river cruise market - Driving factor market analysis
- 2. U.S. river cruise market - Restraint factor market analysis
- 3. Mississippi river cruise market estimates and forecast, 2017 - 2030 (USD Million)
- 4. Columbia & snake river cruise market estimates and forecast, 2017 - 2030 (USD Million)
- 5. Alaska cruise market estimates and forecast, 2017 - 2030 (USD Million)
- 6. Great lakes cruise market estimates and forecast, 2017 - 2030 (USD Million)
- 7. Company categorization
- 8. Table 8 Key U.S. river cruise company market share analysis, 2021
List of Figures
- 1. U.S. river cruise segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. U.S. river cruise market - Penetration & growth prospect mapping
- 7. U.S. river cruise market - Value chain analysis
- 8. U.S. river cruise market - Profit margin analysis
- 9. U.S. river cruise market: Porter's five forces analysis
- 10. Roadmap of the U.S. river cruise market
- 11. Hybrid model of market entry strategy
- 12. Online model of market entry strategy
- 13. Cruise spending behavior of consumers in 2017 and 2018
- 14. Factors influencing consumer behavior
- 15. Number of people considering vacation as an option during the quarter
- 16. U.S. river cruise market: Regional share (%) analysis, 2021 & 2030
- 17. Number of Ships and river sailing by companies
- 18. Key U.S. river cruise company market share analysis, 2021
