Digital Out-of-home Advertising Market Size, Share & Trends Analysis Report By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Application, By Industry Vertical, By Region, And Segment Forecasts, 2023

The global digital out-of-home advertising market size is expected to reach USD 32.63 billion by 2030, growing at a CAGR of 11.6% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growing rapid urbanization in emerging economies is accelerating market growth. The increasing popularity of digital outdoor advertising among the various industries in recent years to offer information about their products and company is expected to accelerate market growth. Moreover, the rising effectiveness of digital out-of-home advertising in developing countries due to variables like consumer perception, creative ad design, and geo-location is surging market growth over the upcoming years. For instance, in April 2023, Lamar Advertising Company, an outdoor advertising company, and Vistar Media, Inc., a location-based ad technology company, announced the release of the new Denver Transit DOOH network. The new network currently confines over 55 futuristic art digital displays, entirely supported by Vistar's DOOH software solutions.

Moreover, digital out-of-home advertising is gaining popularity rapidly due to more customer engagement and rising brand awareness. Furthermore, a lockdown was observed during the COVID-19 pandemic, which negatively impacted the digital out-of-home advertising market due to many advertisers slashing marketing budgets or pausing advertising spending during this period. Moreover, the increasing spending on out-of-home advertising after the ease of several restrictions is expected to boost market growth over the forecast period.

The transit & transportation segment is expected to register the highest CAGR over the forecast period. The increasing adoption of digital outdoor advertising for brand awareness and promotion of various products through various transport modes has significantly accelerated this segment's growth. Additionally, rising investment in digital out-of-home advertising by various advertisers due to the high engagement of customers in the transit & transportation segment is driving the market growth. Moreover, the rising popularity of out-of-home advertising for promoting government policies and increasing awareness about various schemes are driving the market's growth.

Digital Out-of-home Advertising Market Report Highlights

The billboards segment contributed to the largest market share of over 67% in 2022. Digital billboards allow advertisers to easily change their messages and creatives, creating more dynamic and engaging advertising campaigns. This can help attract and hold viewers' attention, increasing the advertising's effectiveness
The automotive segment is predicted to foresee significant growth in the forecast period. Advertisers recognize the value of reaching consumers in captive indoor environments and are investing in this medium to engage with their target audience effectively
The real estate segment is estimated to grow significantly over the forecast period. With the increasing popularity of online home searches and virtual tours, real estate companies are adapting their advertising strategies to include more digital components
North America dominated the market in 2022, accounting for over 36% share of the global revenue. DOOH advertising in the region is experiencing growth due to the increased use of mobile devices. Advertisers are leveraging the power of mobile devices to engage consumers in real time through interactive DOOH advertising campaigns

Product Code: GVR-4-68039-927-9

Chapter 1. Methodology And Scope

1.1. Research Methodology
1.2. Research Scope And Assumptions
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. Gvr's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

Chapter 3. Market Variables, Trends, And Scope

3.1. Market Lineage
3.2. Industry Value Chain Analysis
3.3. Digital Out-Of-Home Advertising Market - Market Dynamics
- 3.3.1. Market Driver Analysis
  - 3.3.1.1. Growing Demand For Targeted Advertising
  - 3.3.1.2. Advancements In Advertisement Technology
  - 3.3.1.3. Higher Advertising Flexibility
- 3.3.2. Market Restraint Analysis
  - 3.3.2.1. High Maintenance And Installation Costs
- 3.3.3. Industry Challenges
3.4. Business Environmental Tools Analysis: Digital Out-Of-Home Advertising Market
- 3.4.1. Porter's Five Forces Analysis
  - 3.4.1.1. Bargaining Power Of Suppliers
  - 3.4.1.2. Bargaining Power Of Buyers
  - 3.4.1.3. Threat Of Substitution
  - 3.4.1.4. Threat Of New Entrants
  - 3.4.1.5. Competitive Rivalry
- 3.4.2. Pestle Analysis
  - 3.4.2.1. Political Landscape
  - 3.4.2.2. Economic Landscape
  - 3.4.2.3. Social Landscape
  - 3.4.2.4. Technology Landscape
  - 3.4.2.5. Environmental Landscape
  - 3.4.2.6. Legal Landscape
3.5. Economic Mega Trend Analysis

Chapter 4. Digital Out-Of-Home Advertising Market: Format Estimates & Trend Analysis

4.1. Digital Out-Of-Home Advertising Market, By Format: Key Takeaways
4.2. Digital Out-Of-Home Advertising Market: Format Movement Analysis, 2022 & 2030
4.3. Billboards
- 4.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
4.4. Street Furniture
- 4.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
4.5. Transit & Transportation
- 4.5.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
  - 4.5.1.1. Roadways
  - 4.5.1.2. Airways
  - 4.5.1.3. Railways
  - 4.5.1.4. Marine
4.6. Place-Based Media
- 4.6.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Digital Out-Of-Home Advertising Market: Application Estimates & Trend Analysis

5.1. Digital Out-Of-Home Advertising Market, By Application: Key Takeaways
5.2. Digital Out-Of-Home Advertising Market: Application Movement Analysis, 2022 & 2030
5.3. Indoor
- 5.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
5.4. Outdoor
- 5.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Digital Out-Of-Home Advertising Market: Industry Vertical Estimates & Trend Analysis

6.1. Digital Out-Of-Home Advertising Market, By Industry Vertical: Key Takeaways
6.2. Digital Out-Of-Home Advertising Market: Industry Vertical Movement Analysis, 2022 & 2030
6.3. Automotive
- 6.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.4. Financial Services
- 6.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.5. Government
- 6.5.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.6. Media & Entertainment
- 6.8.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.7. Retail
- 6.7.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.8. Real Estate
- 6.12.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.9. Restaurants
- 6.9.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
6.10. Others
- 6.16.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Digital Out-Of-Home Advertising Market: Regional Estimates & Trend Analysis

7.1. Digital Out-Of-Home Advertising Market: Regional Movement Analysis, 2022 & 2030
7.2. North America
- 7.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Germany
  - 7.3.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.3.3. France
  - 7.3.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.3.4. Uk
  - 7.3.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.4.3. Japan
  - 7.4.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.4.4. India
  - 7.4.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.4.5. South Korea
  - 7.4.5.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.4.6. Australia
  - 7.4.6.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.5.3. Mexico
  - 7.5.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.6.2. Kingdom Of Saudi Arabia (KSA)
  - 7.6.2.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.6.3. UAE
  - 7.6.3.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)
- 7.6.4. South Africa
  - 7.6.4.1. Market Estimates And Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Market Share Analysis, 2022
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.6. Company Profiles/Listing
- 8.6.1. Jcdecaux
  - 8.6.1.1. Overview
  - 8.6.1.2. Financial Performance
  - 8.6.1.3. Product Benchmarking
  - 8.6.1.4. Strategic Initiatives
- 8.6.2. Stroer Se & Co. Kgaa
  - 8.6.2.1. Overview
  - 8.6.2.2. Financial Performance
  - 8.6.2.3. Product Benchmarking
  - 8.6.2.4. Strategic Initiatives
- 8.6.3. Clear Channel Outdoor Holdings, Inc.
  - 8.6.3.1. Overview
  - 8.6.3.2. Financial Performance
  - 8.6.3.3. Product Benchmarking
  - 8.6.3.4. Strategic Initiatives
- 8.6.4. Outfront Media Inc.
  - 8.6.4.1. Overview
  - 8.6.4.2. Financial Performance
  - 8.6.4.3. Product Benchmarking
  - 8.6.4.4. Strategic Initiatives
- 8.6.5. Ooh!Media Limited
  - 8.6.5.1. Overview
  - 8.6.5.2. Financial Performance
  - 8.6.5.3. Product Benchmarking
  - 8.6.5.4. Strategic Initiatives
- 8.6.6. Lamar Advertising Company
  - 8.6.6.1. Overview
  - 8.6.6.2. Financial Performance
  - 8.6.6.3. Product Benchmarking
  - 8.6.6.4. Strategic Initiatives
- 8.6.7. Broadsign International Llc.
  - 8.6.7.1. Overview
  - 8.6.7.2. Financial Performance
  - 8.6.7.3. Product Benchmarking
  - 8.6.7.4. Strategic Initiatives
- 8.6.8. Focus Media
  - 8.6.8.1. Overview
  - 8.6.8.2. Financial Performance
  - 8.6.8.3. Product Benchmarking
  - 8.6.8.4. Strategic Initiatives
- 8.6.9. Global Outdoor Media Limited
  - 8.6.9.1. Overview
  - 8.6.9.2. Financial Performance (Net Revenue/Sales/Ebitda/Gross Profit)
  - 8.6.9.3. Product Benchmarking
  - 8.6.9.4. Strategic Initiatives
- 8.6.10. Daktronics Dr.
  - 8.6.10.1. Overview
  - 8.6.10.2. Financial Performance (Net Revenue/Sales/Ebitda/Gross Profit)
  - 8.6.10.3. Product Benchmarking
  - 8.6.10.4. Strategic Initiatives

Product Code: GVR-4-68039-927-9

List of Tables

Table 1 Digital out-of-home advertising - Industry snapshot & key buying criteria, 2017 - 2030
Table 2 Global Digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 3 Global Digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 4 Global Digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 5 Global Digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 6 Global digital out-of-home advertising market estimates and forecasts by Region, 2017 - 2030 (USD million)
Table 7 Digital out-of-home advertising market by billboards, 2017 - 2030 (USD Million)
Table 8 Digital out-of-home advertising market by street furniture, 2017 - 2030 (USD Million)
Table 9 Digital out-of-home advertising market by transit & transportation, 2017 - 2030 (USD Million)
Table 10 Digital out-of-home advertising market by place-based media, 2017 - 2030 (USD Million)
Table 11 Digital out-of-home advertising market indoor, 2017 - 2030 (USD Million)
Table 12 Digital out-of-home advertising market by outdoor, 2017 - 2030 (USD Million)
Table 13 Digital out-of-home advertising market by automotive, 2017 - 2030 (USD Million)
Table 14 Digital out-of-home advertising market by financial services, 2017 - 2030 (USD Million)
Table 15 Digital out-of-home advertising market by government, 2017 - 2030 (USD Million)
Table 16 Digital out-of-home advertising market by media & entertainment, 2017 - 2030 (USD Million)
Table 17 Digital out-of-home advertising market by retail, 2017 - 2030 (USD Million)
Table 18 Digital out-of-home advertising market by real estate, 2017 - 2030 (USD Million)
Table 19 Digital out-of-home advertising market by restaurants, 2017 - 2030 (USD Million)
Table 20 Digital out-of-home advertising market by others, 2017 - 2030 (USD Million)
Table 21 North America digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 22 North America digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 23 North America digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 24 North America digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 25 U.S. digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 26 U.S. digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 27 U.S. digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 28 U.S. digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 29 Canada digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 30 Canada digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 31 Canada digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 32 Canada digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 33 Europe digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 34 Europe digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 35 Europe digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 36 Europe digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 37 UK digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 38 UK digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 39 UK digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 40 UK digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 41 Germany digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 42 Germany digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 43 Germany digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 44 Germany digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 45 France digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 46 France digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 47 France digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 48 France digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 49 Asia Pacific digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 50 Asia Pacific digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 51 Asia Pacific digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 52 Asia Pacific digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 53 China digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 54 China digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 55 China digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 56 China digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 57 Japan digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 58 Japan digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 59 Japan digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 60 Japan digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 61 India digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 62 India digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 63 India digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 64 India digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 65 Australia digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 66 Australia digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 67 Australia digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 68 Australia digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 69 South Korea digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 70 South Korea digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 71 South Korea digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 72 South Korea digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 73 Latin America digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 74 Latin America digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 75 Latin America digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 76 Latin America digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 77 Brazil digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 78 Brazil digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 79 Brazil digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 80 Brazil digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 81 Mexico digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 82 Mexico digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 83 Mexico digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 84 Mexico digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 85 MEA digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 86 MEA digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 87 MEA digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 88 MEA digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 89 UAE digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 90 UAE digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 91 UAE digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 92 UAE digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 93 Kingdom of Saudi Arabia digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 94 Kingdom of Saudi Arabia digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 95 Kingdom of Saudi Arabia digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 96 Kingdom of Saudi Arabia digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)
Table 97 South Africa digital out-of-home advertising market, 2017 - 2030 (USD Million)
Table 98 South Africa digital out-of-home advertising market by format, 2017 - 2030 (USD Million)
Table 99 South Africa digital out-of-home advertising market by application, 2017 - 2030 (USD Million)
Table 100 South Africa digital out-of-home advertising market by industry vertical, 2017 - 2030 (USD Million)

List of Figures

Fig. 1 Research Process
Fig. 2 Market Formulation
Fig. 3 Market segmentation and scope
Fig. 4 Digital out-of-home advertising market, 2017 - 2030
Fig. 5 Digital out-of-home advertising - Value chain analysis
Fig. 6 Digital out-of-home advertising market dynamics
Fig. 7 Key Opportunities Analysis
Fig. 8 Digital out-of-home advertising market share by format, 2022 & 2030
Fig. 9 Digital out-of-home advertising market share by application, 2022 & 2030
Fig. 10 Digital out-of-home advertising market share by industry vertical, 2022 & 2030
Fig. 11 Digital out-of-home advertising market share by Region, 2022 & 2030
Fig. 12 North America marketplace: Key takeaways
Fig. 13 Europe marketplace: Key takeaways
Fig. 14 Asia Pacific marketplace: Key takeaways
Fig. 15 Latin America marketplace: Key takeaways
Fig. 16 MEA marketplace: Key takeaways

Digital Out-of-home Advertising Market Size, Share & Trends Analysis Report By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Application, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030

Description

Table of Contents

List of Tables

Digital Out-of-home Advertising Market Growth & Trends

Digital Out-of-home Advertising Market Report Highlights

Table of Contents

Chapter 1. Methodology And Scope

Chapter 2. Executive Summary

Chapter 3. Market Variables, Trends, And Scope

Chapter 4. Digital Out-Of-Home Advertising Market: Format Estimates & Trend Analysis

Chapter 5. Digital Out-Of-Home Advertising Market: Application Estimates & Trend Analysis

Chapter 6. Digital Out-Of-Home Advertising Market: Industry Vertical Estimates & Trend Analysis

Chapter 7. Digital Out-Of-Home Advertising Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Landscape

List of Tables

List of Figures