PUBLISHER: Grand View Research | PRODUCT CODE: 1376051
PUBLISHER: Grand View Research | PRODUCT CODE: 1376051
The global content intelligence market size is expected to reach USD 10.09 billion by 2030, registering a CAGR of 31.5% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Content intelligence solutions are pivotal in automating content categorization, metadata generation, and relevant information extraction from extensive content volumes. These tools empower businesses to elevate content discovery, enhance personalization, optimize content marketing strategies, and improve customer experiences. Several factors fuel this market's growth, including the escalating creation and consumption of content, the imperative for data-driven decision-making, the escalating significance of content marketing, the advent of omnichannel marketing, and the burgeoning demand for customer personalization.
By integrating content intelligence with robotic process automation (RPA), organizations can harness AI and cognitive machine-learning capabilities to streamline content-centric processes. This integration enhances operational efficiency and improves the customer experience while substantially reducing operating costs. Advanced capture technology within content intelligence offers detailed insights into content, enabling better transaction management and formulating competitive business strategies when applied across many transactions. Content intelligence is driving transformative changes across the spectrum of RPA, from basic automation to more complex tasks that require intuition, judgment, and problem-solving capabilities.
Content intelligence is a versatile tool capable of processing various information types, whether structured or unstructured, such as scanned documents, images, PDFs, and email communications. It automates document comprehension and translates that knowledge into actionable electronic data aligning with business rules and procedures across different sectors. This automation extends to extracting data from structured, semi-structured, and unstructured documents, eliminating the need for error-prone manual data entry.
For instance, in May 2023, Box, an enterprise software company, unveiled Box AI, a suite of integrated AI capabilities within the Box Content Cloud. Box AI simplifies uncovering insights, answering critical questions, and generating content from an organization's box data. Its features include automatic extraction of insights from various document types, efficient search functionality with suggestions, and even assistance in content creation, such as document summaries, presentation outlines, and written content like blog posts.