Data Monetization Market Size, Share & Trends Analysis Report By Organization Size, By Method (Analytics-enabled Platform As A Service, Embedded Analytics), By Vertical, By Region, And Segment Forecasts, 2023

The global data monetization market size is expected to reach USD 16.05 billion by 2030, registering a CAGR of 25.6% from 2023 to 2030, according to a study conducted by Grand View Research, Inc.. Data monetization is a strategy used by several organizations to increase their revenue. It is the process of utilizing data to obtain quantifiable economic benefits. There are two types of data monetization techniques, direct data monetization, and indirect data monetization.

There are several types of data monetization methods wherein organizations use data to discover new customers and business opportunities. These data monetization methods are data as a service, insight as a service, analytics-enabled platform as service, and embedded analytics. The analytics-enabled platform as a service method is anticipated to witness significant growth as it provides real-time access to data on the cloud along with consistent triggers/alerts.

Data monetization is expected to be a catalyst for several brands as it enables them towards becoming a pioneer in data-driven principles. It creates new revenue streams for organizations. Additionally, it also promotes companies to reduce operating costs and overall general expenses and enables them to take adequate actions in improving their sales. Several end-use industries have leveraged the benefits of data monetization, and many more are moving towards data monetization.

For instance, data monetization offers geofencing and geotargeting in the retail and tourism industries. For the healthcare sector, government, and advertisement agencies, it ensures density planning and traffic flow. Similarly, it provides fraud detection for credit card companies and financial institutes. It offers smart targeting, Internet of Things (IoT), click-stream insights for digital and brand advertisers, and several other companies. Such factors are anticipated to power market growth over the forecast period.

However, factors such as data security and privacy, rising complexities in data structures, and varying regulatory policies are anticipated to hinder the market growth over the forecast period. Nevertheless, data monetization is capable of identifying and mitigating risk, improving compliance, streamlining planning and decision making, and creating a competitive advantage in the market. It has significantly shadowed market hindering factors and has enabled organizations to take adequate measures.

Data Monetization Market Report Highlights:

SMEs are anticipated to expand at a CAGR of over 29.3% from 2023 to 2030. Rising demand for BI has significantly impacted the adoption of data monetization amongst SMEs
The analytics-enabled platform as a service segment accounted for the largest revenue share of around 37.7% in 2022 and is also expected to grow at the fastest CAGR of 27.5% over the forecast period.
For instance, in the automotive industry, data monetization ensures several benefits, such as tracking in case of real-time diagnostics and predictive maintenance. Technological advancements and increased digitalization resulted in easy tracking of vehicle performance. The implementation of IoT, telematics, and automation is also expected to increase the market demand in the industry

Product Code: GVR-4-68039-100-4

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
- 1.1.1. Method
- 1.1.2. Enterprise size
- 1.1.3. Vertical
- 1.1.4. Regional scope
- 1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
- 1.3.1. Purchased database
- 1.3.2. GVR's internal database
- 1.3.3. Secondary sources
- 1.3.4. Primary research
- 1.3.5. Details of primary research
1.4. Information or Data Analysis
1.5. Market Formulation & Validation
1.6. Model Details
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
- 2.2.1. Method outlook
- 2.2.2. Enterprise size outlook
- 2.2.3. Vertical outlook
- 2.2.4. Regional outlook
2.3. Competitive Insights

Chapter 3. Data Monetization Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint analysis
- 3.3.3. Market opportunity analysis
3.4. Data Monetization Market Analysis Tools
- 3.4.1. Industry Analysis - Porter's
  - 3.4.1.1. Supplier power
  - 3.4.1.2. Buyer power
  - 3.4.1.3. Substitution threat
  - 3.4.1.4. Threat of new entrant
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Technological landscape
  - 3.4.2.3. Economic landscape

Chapter 4. Data Monetization Market: Method Estimates & Trend Analysis

4.1. Data Monetization Market: Key Takeaways
4.2. Data Monetization Market: Movement & Market Share Analysis, 2022 & 2030
4.3. Data as a service
- 4.3.1. Data as a service market estimates and forecasts, 2018 to 2030 (USD Million)
4.4. Insight as a service
- 4.4.1. Insight as a service market estimates and forecasts, 2018 to 2030 (USD Million)
4.5. Analytics-enabled platform as a service
- 4.5.1. Analytics-enabled platform as a service market estimates and forecasts, 2018 to 2030 (USD Million)
4.6. Embedded analytics
- 4.6.1. Embedded analytics market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 5. Data Monetization Market: Enterprise Size Estimates & Trend Analysis

5.1. Data Monetization Market: Key Takeaways
5.2. Data Monetization Market: Movement & Market Share Analysis, 2022 & 2030
5.3. Large Enterprises
- 5.3.1. Large enterprises market estimates and forecasts, 2018 to 2030 (USD Million)
5.4. SMEs
- 5.4.1. SMEs market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 6. Data Monetization Market: Vertical Estimates & Trend Analysis

6.1. Data Monetization Market: Key Takeaways
6.2. Data Monetization Market: Movement & Market Share Analysis, 2022 & 2030
6.3. BFSI
- 6.3.1. BFSI market estimates and forecasts, 2018 to 2030 (USD Million)
6.4. E-commerce & Retail
- 6.4.1. E-commerce & Retail market estimates and forecasts, 2018 to 2030 (USD Million)
6.5. Telecommunications & IT
- 6.5.1. Telecommunications & IT market estimates and forecasts, 2018 to 2030 (USD Million)
6.6. Manufacturing
- 6.6.1. Manufacturing market estimates and forecasts, 2018 to 2030 (USD Million)
6.7. Healthcare
- 6.7.1. Healthcare market estimates and forecasts, 2018 to 2030 (USD Million)
6.8. Energy & Utilities
- 6.8.1. Energy & utilities market estimates and forecasts, 2018 to 2030 (USD Million)
6.9. Others
- 6.9.1. Others market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 7. Data Monetization Market: Regional Estimates & Trend Analysis

7.1. Regional Outlook
7.2. Data Monetization Market by Region: Key Takeaway
7.3. North America
- 7.3.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.3.2. U.S.
  - 7.3.2.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.3.3. Canada
  - 7.3.3.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
7.4. Europe
- 7.4.1. UK
  - 7.4.1.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.4.2. Germany
  - 7.4.2.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.4.3. France
  - 7.4.3.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
7.5. Asia Pacific
- 7.5.1. Japan
  - 7.5.1.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.5.2. China
  - 7.5.2.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.5.3. India
  - 7.5.3.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.5.4. Australia
  - 7.5.4.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.5.5. South Korea
  - 7.5.5.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
7.6. Latin America
- 7.6.1. Brazil
  - 7.6.1.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.6.2. Mexico
  - 7.6.2.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
7.7. MEA
- 7.7.1. Saudi Arabia
  - 7.7.1.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.7.2. South Africa
  - 7.7.2.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)
- 7.7.3. UAE
  - 7.7.3.1. Market estimates and forecasts, 2018 to 2030 (Revenue, USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Market Participant Categorization
- 8.2.1. Accenture
  - 8.2.1.1. Company overview
  - 8.2.1.2. Financial performance
  - 8.2.1.3. Product benchmarking
  - 8.2.1.4. Strategic initiatives
- 8.2.2. Adstra
  - 8.2.2.1. Company overview
  - 8.2.2.2. Financial performance
  - 8.2.2.3. Product benchmarking
  - 8.2.2.4. Strategic initiatives
- 8.2.3. Cisco Systems, Inc.
  - 8.2.3.1. Company overview
  - 8.2.3.2. Financial performance
  - 8.2.3.3. Product benchmarking
  - 8.2.3.4. Strategic initiatives
- 8.2.4. Gemalto NV
  - 8.2.4.1. Company overview
  - 8.2.4.2. Financial performance
  - 8.2.4.3. Product benchmarking
  - 8.2.4.4. Strategic initiatives
- 8.2.5. IBM Corporation
  - 8.2.5.1. Company overview
  - 8.2.5.2. Financial performance
  - 8.2.5.3. Product benchmarking
  - 8.2.5.4. Strategic initiatives
- 8.2.6. Infosys Limited
  - 8.2.6.1. Company overview
  - 8.2.6.2. Financial performance
  - 8.2.6.3. Product benchmarking
  - 8.2.6.4. Strategic initiatives
- 8.2.7. Comviva
  - 8.2.7.1. Company overview
  - 8.2.7.2. Financial performance
  - 8.2.7.3. Product benchmarking
  - 8.2.7.4. Strategic initiatives
- 8.2.8. Monetize
  - 8.2.8.1. Company overview
  - 8.2.8.2. Financial performance
  - 8.2.8.3. Product benchmarking
  - 8.2.8.4. Strategic initiatives
- 8.2.9. Reltio
  - 8.2.9.1. Company overview
  - 8.2.9.2. Financial performance
  - 8.2.9.3. Product benchmarking
  - 8.2.9.4. Strategic initiatives
- 8.2.10. SAP SE
  - 8.2.10.1. Company overview
  - 8.2.10.2. Financial performance
  - 8.2.10.3. Product benchmarking
  - 8.2.10.4. Strategic initiatives
- 8.2.11. Domo, Inc.
  - 8.2.11.1. Company overview
  - 8.2.11.2. Financial performance
  - 8.2.11.3. Product benchmarking
  - 8.2.11.4. Strategic initiatives
- 8.2.12. Revelate Data Monetization Corp.
  - 8.2.12.1. Company overview
  - 8.2.12.2. Financial performance
  - 8.2.12.3. Product benchmarking
  - 8.2.12.4. Strategic initiatives

Product Code: GVR-4-68039-100-4

List of Tables

Table 1 List of abbreviation
Table 2 North America data monetization market, by method, 2018 - 2030 (USD Million)
Table 3 North America data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 4 North America data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 5 North America data monetization market, by region, (USD Million) 2018 to 2030
Table 6 U.S. data monetization market, by method, 2018 - 2030 (USD Million)
Table 7 U.S. data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 8 U.S. data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 9 Canada data monetization market, by method, 2018 - 2030 (USD Million)
Table 10 Canada data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 11 Canada data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 12 Europe data monetization market, by method, 2018 - 2030 (USD Million)
Table 13 Europe data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 14 Europe data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 15 Europe data monetization market, by region, (USD Million) 2018 to 2030
Table 16 Germany data monetization market, by method, 2018 - 2030 (USD Million)
Table 17 Germany data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 18 Germany data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 19 UK data monetization market, by method, 2018 - 2030 (USD Million)
Table 20 UK data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 21 UK data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 22 France data monetization market, by method, 2018 - 2030 (USD Million)
Table 23 France data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 24 France data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 25 Asia Pacific data monetization market, by method, 2018 - 2030 (USD Million)
Table 26 Asia Pacific data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 27 Asia Pacific data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 28 Asia Pacific data monetization market, by region, (USD Million) 2018 to 2030
Table 29 China data monetization market, by method, 2018 - 2030 (USD Million)
Table 30 China data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 31 China data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 32 Japan data monetization market, by method, 2018 - 2030 (USD Million)
Table 33 Japan data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 34 Japan data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 35 India data monetization market, by method, 2018 - 2030 (USD Million)
Table 36 India data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 37 India data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 38 Australia data monetization market, by method, 2018 - 2030 (USD Million)
Table 39 Australia data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 40 Australia data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 41 South Korea data monetization market, by method, 2018 - 2030 (USD Million)
Table 42 South Korea data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 43 South Korea data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 44 Latin America data monetization market, by method, 2018 - 2030 (USD Million)
Table 45 Latin America data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 46 Latin America data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 47 Latin America data monetization market, by region, (USD Million) 2018 to 2030
Table 48 Brazil data monetization market, by method, 2018 - 2030 (USD Million)
Table 49 Brazil data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 50 Brazil data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 51 Mexico data monetization market, by method, 2018 - 2030 (USD Million)
Table 52 Mexico data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 53 Mexico data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 54 Middle East and Africa data monetization market, by method, 2018 - 2030 (USD Million)
Table 55 Middle East and Africa data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 56 Middle East and Africa data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 57 Middle East and Africa data monetization market, by region, (USD Million) 2018 to 2030
Table 58 South Africa data monetization market, by method, 2018 - 2030 (USD Million)
Table 59 South Africa data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 60 South Africa data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 61 Saudi Arabia data monetization market, by method, 2018 - 2030 (USD Million)
Table 62 Saudi Arabia data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 63 Saudi Arabia data monetization market, by vertical, 2018 - 2030 (USD Million)
Table 64 UAE data monetization market, by method, 2018 - 2030 (USD Million)
Table 65 UAE data monetization market, by enterprise size, 2018 - 2030 (USD Million)
Table 66 UAE data monetization market, by vertical, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Data monetization: Market outlook
Fig. 9 Data monetization: Competitive insights
Fig. 10 Parent market outlook
Fig. 11 Related/ancillary market outlook
Fig. 12 Penetration and growth prospect mapping
Fig. 13 Industry value chain analysis
Fig. 14 Data monetization market driver impact
Fig. 15 Data monetization market restraint impact
Fig. 16 Data monetization market strategic initiatives analysis
Fig. 17 Data monetization market: Method movement analysis
Fig. 18 Data monetization market: Method outlook and key takeaways
Fig. 19 Data as a service market estimates and forecasts, 2018 - 2030
Fig. 20 Insight as a service market estimates and forecasts, 2018 - 2030
Fig. 21 Analytics-enabled platform as a service market estimates and forecasts, 2018 - 2030
Fig. 22 Embedded analytics market estimates and forecasts, 2018 - 2030
Fig. 23 Data monetization market: Enterprise size movement analysis
Fig. 24 Data monetization market: Enterprise size outlook and key takeaways
Fig. 25 Large enterprises market estimates and forecasts, 2018 - 2030
Fig. 26 SMEs market estimates and forecasts, 2018 - 2030
Fig. 27 Data monetization market: Vertical movement analysis
Fig. 28 Data monetization market: Vertical outlook and key takeaways
Fig. 29 BFSI market estimates and forecasts, 2018 - 2030
Fig. 30 E-commerce & retail market estimates and forecasts, 2018 - 2030
Fig. 31 Telecommunication & IT market estimates and forecasts, 2018 - 2030
Fig. 32 Manufacturing market estimates and forecasts, 2018 - 2030
Fig. 33 Healthcare market estimates and forecasts, 2018 - 2030
Fig. 34 Energy & utilities market estimates and forecasts, 2018 - 2030
Fig. 35 Others market estimates and forecasts, 2018 - 2030
Fig. 36 Global data monetization market: Regional movement analysis
Fig. 37 Global data monetization market: Regional outlook and key takeaways
Fig. 38 North America market estimates and forecasts, 2018 - 2030
Fig. 39 U.S. market estimates and forecasts, 2018 - 2030
Fig. 40 Canada market estimates and forecasts, 2018 - 2030
Fig. 41 Europe market estimates and forecasts, 2018 - 2030
Fig. 42 UK market estimates and forecasts, 2018 - 2030
Fig. 43 Germany market estimates and forecasts, 2018 - 2030
Fig. 44 France market estimates and forecasts, 2018 - 2030
Fig. 45 Asia Pacific market estimates and forecasts, 2018 - 2030
Fig. 46 Japan market estimates and forecasts, 2018 - 2030
Fig. 47 China market estimates and forecasts, 2018 - 2030
Fig. 48 India market estimates and forecasts, 2018 - 2030
Fig. 49 Australia market estimates and forecasts, 2018 - 2030
Fig. 50 South Korea market estimates and forecasts, 2018 - 2030
Fig. 51 Latin America market estimates and forecasts, 2018 - 2030
Fig. 52 Brazil market estimates and forecasts, 2018 - 2030
Fig. 53 Mexico market estimates and forecasts, 2018 - 2030
Fig. 54 Middle East and Africa market estimates and forecasts, 2018 - 2030
Fig. 55 Saudi Arabia market estimates and forecasts, 2018 - 2030
Fig. 56 South Africa market estimates and forecasts, 2018 - 2030
Fig. 57 UAE market estimates and forecasts, 2018 - 2030

Data Monetization Market Size, Share & Trends Analysis Report By Organization Size, By Method (Analytics-enabled Platform As A Service, Embedded Analytics), By Vertical, By Region, And Segment Forecasts, 2023 - 2030

Description

Table of Contents

List of Tables

Data Monetization Market Growth & Trends:

Data Monetization Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Data Monetization Market Variables, Trends & Scope

Chapter 4. Data Monetization Market: Method Estimates & Trend Analysis

Chapter 5. Data Monetization Market: Enterprise Size Estimates & Trend Analysis

Chapter 6. Data Monetization Market: Vertical Estimates & Trend Analysis

Chapter 7. Data Monetization Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Landscape

List of Tables

List of Figures