PUBLISHER: Grand View Research | PRODUCT CODE: 1405859
PUBLISHER: Grand View Research | PRODUCT CODE: 1405859
Europe Anime Merchandising Market Size, Share & Trends Analysis Report By Type (Figurine, Clothing, Books, Board Games & Toys, Posters), By Distribution Channel (E-commerce, Brick & Mortar), By Region, And Segment Forecasts, 2023 - 2030
Europe Anime Merchandising Market Growth & Trends:
The Europe anime merchandising market size is expected to reach USD 2.07 billion by 2030 and is projected to grow at a CAGR of 10.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. This growth is attributed to the rising popularity of anime content among the European population. Countries including Germany, France, and the U.K. are among the top countries in Europe with large audiences of anime series. Fans interested in collecting souvenirs and other collectibles related to their favorite anime series are favoring market expansion.
In addition, the rising number of anime conventions in European countries, such as the Japan Expo in Paris, DoKomi in Germany, and SunnyCon Anime Expo in the U.K., is creating opportunities for the anime merchandising market. These conventions/events allow fans to meet their favorite characters and purchase licensed merchandise. The rise of social media helps to make it easier for fans and anime enthusiasts around the globe to connect with their favorite anime franchises and characters. The usage of social media by anime fans creates demand for creative and unique merchandise according to the trend.
Anime culture has seen a significant increase in popularity among the younger generation in recent years. It presents a unique opportunity for businesses looking to tap into this growing market. Anime, originated in Japan, has become a global phenomenon, with millions of fans worldwide. Its appeal lies in its unique storytelling style, vibrant visuals, and relatable characters. The younger generation has taken a keen interest in anime, with many considering it a form of escapism from the real world. Businesses can attract customers by offering products and services that cater to the anime-loving crowd. Products can include merchandise such as t-shirts, posters, and figurines, and events and experiences catering to anime fandom.
Platforms like Netflix, Hulu, and Crunchyroll offer a wide range of anime shows and movies, making it easier for fans to access their favorite shows from anywhere. This convenience has made it easier for younger generations to discover new anime titles and explore the anime world. Another factor that has contributed to the rise of anime culture is the influence of social media. Platforms like Twitter, Instagram, and TikTok have made it easier for fans to share their love for anime and connect with like-minded individuals. Social media has created a sense of community among anime fans and has given them a platform to express their creativity through fan art, cosplay, and other forms of fan content. The diverse storytelling and animation styles of anime have also played a significant role in its popularity. Anime offers a range of genres, including action, romance, comedy, and horror. Each genre has its unique storytelling style, which makes it appealing to a broader audience.
Europe Anime Merchandising Market Report Highlights:
- The figurine segment accounted for a significant market share in 2022, owing to the increased adoption of anime as the mainstream form of entertainment. Moreover, the figurines, which are 3D renditions of the anime characters, are an original category of merchandise created from materials like resin or plastic
- E-commerce distribution channel accounted for significant growth during the forecast period. The key factor contributing to this growth is the increasing acceptance and appreciation of Japanese pop culture across various European countries
- The anime merchandising market in France has seen significant growth in recent years, with a growing number of fans of Japanese anime and manga fueling demand for related products. One of the key factors driving the market growth is the increasing popularity of anime and manga content in France
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market Segmentation & Scope
- 1.2 Market Definitions
- 1.3 Information Procurement
- 1.3.1 Information Analysis
- 1.3.2 Market Formulation & Data Visualization
- 1.3.3 Data Validation & Publishing
- 1.4 Research Scope And Assumptions
- 1.4.1 List To Data Sources
Chapter 2 Executive Summary
- 2.1 Europe Anime Merchandising Market Snapshot
- 2.2 Europe Anime Merchandising - Segment Snapshot
- 2.3 Europe Anime Merchandising - Competitive Landscape Snapshot
Chapter 3 Europe Anime Merchandising Market - Industry Outlook
- 3.1 Market Lineage Outlook
- 3.2 Industry Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market Driver Analysis
- 3.3.1.1 Globalization Of Anime Content
- 3.3.1.2 Easy Accessibility To Anime Content And Merchandise
- 3.3.1.3 Growing Number Of Anime Conventions In Europe
- 3.3.2 Market Restraint Analysis
- 3.3.2.1 Unlicensed Anime Merchandise
- 3.3.2.2 High Production Costs
- 3.3.3 Industry Opportunities
- 3.3.4 Industry Challenges
- 3.3.1 Market Driver Analysis
- 3.4 Industry Analysis Tools
- 3.4.1 Porter's Analysis
- 3.4.2 Macroeconomic Analysis
- 3.4.3 Swot Analysis
- 3.5 Anime Merchandising In Europe - Trends
- 3.5.1 Merchandising Trends
- 3.5.2 List Of Most Popular Anime In U.K.
- 3.6 Europe Anime Market Trends
- 3.6.1 Europe Anime Market, 2018 - 2030, Revenue (USD Million)
- 3.6.2 List Of Popular Anime Titles, By Country, 2022
- 3.6.3 List Of Popular Anime Characters
- 3.6.4 Anime Viewer Trend, 2022
- 3.6.5 Europe Anime Market, By Gender, 2022
- 3.6.6 Europe Anime Market, By Audience, 2022
- 3.7 Europe Manga Market Trends
- 3.7.1 Europe Manga Market, 2018 - 2030, Revenue (USD Million)
- 3.7.2 List Of Popular Manga Titles In 2022
- 3.7.3 Europe Manga Market Content Type, By Country, 2022
- 3.7.3.1 Germany
- 3.7.3.2 U.K.
- 3.7.3.3 France
- 3.7.3.4 Italy
- 3.7.3.5 Spain
- 3.7.4 Europe Manga Market, By Gender, 2022
- 3.7.5 Europe Manga Market, By Audience, 2022
- 3.8 Popular Anime And Figurine - Outlook
- 3.8.1 Popular Anime By Genre
- 3.8.2 Popular Anime Figurine, By Country
- 3.9 Europe Anime Merchandising Market - Key Player Analysis
- 3.9.1 Challenges Faced By Key Players In Value Chain
- 3.9.2 Opportunites For Market Players
- 3.9.2.1 Increasing Popularity Of Anime Culture Among The Younger Generation
- 3.9.2.2 Expand Online Presence Via E-commerce Platforms And Social Media Marketing
- 3.9.3 Comparative Analysis For Products
- 3.10 List Of Licensed Anime Merchandising Manufacturers/sales Agencies
- 3.11 List Of Companies Operate Anime And Manga Events And Exhibitions
Chapter 4 Europe Anime Merchandising Market: Type Estimates & Trend Analysis
- 4.1 Type Movement Analysis & Market Share, 2022 & 2030
- 4.2 Europe Anime Merchandising Market Estimates & Forecast, By Type (USD Million)
- 4.2.1 Figurine
- 4.2.2 Clothing
- 4.2.3 Books
- 4.2.4 Board Games & Toys
- 4.2.5 Posters
- 4.2.6 Others
Chapter 5 Europe Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
- 5.1 Distribution Channel Movement Analysis & Market Share, 2022 & 2030
- 5.2 Europe Anime Merchandising Market Estimates & Forecast, By Distribution Channel (USD Million)
- 5.2.1 E-commerce
- 5.2.2 Brick & Mortar
Chapter 6 Country Estimates & Trend Analysis
- 6.1 Europe Anime Merchandising Market: Country Outlook
- 6.2 Europe
- 6.2.1 Europe Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2 Germany
- 6.2.2.1 Germany Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.3 U.K.
- 6.2.3.1 U.K. Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.4 France
- 6.2.4.1 France Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.5 Italy
- 6.2.5.1 Italy Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.6 Spain
- 6.2.6.1 Spain Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.7 Rest Of Europe
- 6.2.7.1 Rest Of Europe Anime Merchandising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 7 Europe Anime Merchandising Market - Competitive Landscape
- 7.2 Key Market Players
- 7.2.1 Kotobukiya Co., Ltd.
- 7.2.2 Bandai Namco
- 7.2.3 Good Smile Company, Inc.
- 7.2.4 The Walt Disney Company
- 7.2.5 Toei Animation Co. Ltd.
- 7.2.6 Tokyopop
- 7.2.7 Dekai Ltd.
- 7.2.8 Yokaiju Ltd
- 7.2.9 Threadheads
- 7.2.10 Crunchyroll (Sony Music Entertainment)
- 7.2.11 Etsy, Inc.
- 7.2.12 Anime Limited
- 7.2.13 Anime Bluray
- 7.2.14 Otakuhype
- 7.2.15 Otaku World Ltd
- 7.2.16 Akibashi
- 7.2.17 Curibo
- 7.2.18 Anime Republic
- 7.2.19 Max Factory, Inc.
- 7.2 Recent Developments & Impact Analysis, By Key Market Participants
- 7.3 Company Categorization
- 7.4 Participant's Overview
- 7.5 Financial Performance
- 7.6 Product Benchmarking
- 7.7 Company Market Share Analysis, 2022
- 7.8 Company Heat Map Analysis
- 7.9 Strategy Mapping
- 7.9.1 Expansion/divestiture
- 7.9.2 Mergers & Acquisition
- 7.9.3 Collaborations/partnerships
- 7.9.4 New Product Launches
List of Tables
- Table 1 Europe anime merchandising market - Key market driver impact
- Table 2 Upcoming anime conventions in Europe
- Table 3 Europe anime merchandising market - Key market restraint impact
- Table 4 List of Most Popular Anime in U.K., 2022
- Table 5 List of Most Watched Anime Shows, By Country, 2022
- Table 6 List of Popular Anime Characters
- Table 7 List of Most Popular Manga Titles, By Country, 2022
- Table 8 Popular Anime by Genre
- Table 9 Popular Anime by Genre
- Table 10 Popular Anime Figurine, By Country
- Table 11 Challenges Faced by Key Players in Value Chain
- Table 12 List of Anime Conventions in Europe, 2023
- Table 13 List of Anime Merchandise Manufacturer/Sales Agencies
- Table 14 List of Anime Conventions in Europe, 2023
- Table 15 Europe Anime Merchandising Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- Table 16 Europe Anime Merchandising Market Revenue Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
- Table 17 Recent Developments & Impact Analysis, By Key Market Participants
- Table 18 Company Heat Map Analysis
- Table 19 Key Companies undergoing expansions/divestitures.
- Table 20 Key Companies involved in M&As
- Table 21 Key Companies undergoing collaborations.
- Table 22 Key Companies launching new products.
List of Figures
- Fig. 1 Europe Anime merchandising Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation And Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot
- Fig. 8 Competitive Landscape Snapshot
- Fig. 9 Anime merchandising market value, 2022 (USD Million)
- Fig. 10 Europe Anime Merchandising - Industry Value Chain Analysis
- Fig. 11 Market dynamics
- Fig. 12 Most Popular Anime in Europe (% Share in Popularity)
- Fig. 13 Various forms of OTT viewership
- Fig. 14 % Share of Contracts per Region for Anime, 2022
- Fig. 15 Number of Contracts per Country in Europe for Anime, 2022
- Fig. 16 Europe anime merchandising market: PORTER's Analysis
- Fig. 17 Europe anime merchandising market: PESTEL Analysis
- Fig. 18 Europe anime merchandising market: SWOT Analysis
- Fig. 19 Europe Anime Market, 2018 - 2030, Revenue (USD Million)
- Fig. 20 Most Popular Anime in Europe, 2022
- Fig. 21 Anime Viewer Trend, 2022
- Fig. 22 Europe Anime Market, By Gender, 2022
- Fig. 23 Europe Anime Market, By Audience, 2022
- Fig. 24 Europe Manga Market, 2018 - 2030, Revenue (USD Million)
- Fig. 25 Germany Manga Market, By Content Type, 2022
- Fig. 26 U.K. Manga Market, By Content Type, 2022
- Fig. 27 France Manga Market, By Content Type, 2022
- Fig. 28 Italy Manga Market, By Content Type, 2022
- Fig. 29 Spain Manga Market, By Content Type, 2022
- Fig. 30 Europe Manga Market, By Gender, 2022
- Fig. 31 Europe Manga Market, By Audience, 2022
- Fig. 32 Managa Reader by Age, 2022
- Fig. 33 Japan vs Overseas Market Comparison, 2022
- Fig. 34 Europe Anime Merchandising Market, by Type: Key Takeaways
- Fig. 35 Europe Anime Merchandising Market, by Type: Market Share, 2022 & 2030
- Fig. 36 Figurine type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 37 Clothing type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 38 Books type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 39 Board games & toys type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Posters type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 41 Others type market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 42 Europe Anime Merchandising Market, by Distribution Channel: Key Takeaways
- Fig. 43 Europe Anime Merchandising Market, by Distribution Channel: Market Share, 2022 & 2030
- Fig. 44 E-Commerce distribution channel estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 45 Brick & Mortar distribution channel estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 46 Europe Anime Merchandising Market Revenue by Country, 2022 & 2030 (USD Million)
- Fig. 47 Country marketplace: Key takeaways
- Fig. 48 Europe anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 49 Germany anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 50 U.K. anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 51 France anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 52 Italy anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 53 Spain anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 54 Rest of Europe anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 55 Key Company Categorization
- Fig. 56 Company Market Share Analysis, 2022
- Fig. 57 Strategic framework
