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PUBLISHER: Grand View Research | PRODUCT CODE: 1405966

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PUBLISHER: Grand View Research | PRODUCT CODE: 1405966

In-app Purchase Market Size, Share & Trends Analysis Report By Operating System (Android, iOS), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, & Segment Forecasts, 2023-2030

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Description

Table of Contents

List of Tables

In-app Purchase Market Growth & Trends:

The global in-app purchase market size is anticipated to reach USD 449.90 billion by 2030, registering a CAGR of 12.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increased desire for automated and integrated solutions bodes well for the market's growth. The demand for technologically advanced in-app purchase (IAP) solutions is growing as more businesses are opting for simplified and robust software to reduce reliance on human resources, minimize mundane chores, and reduce manual errors. For instance, mobile applications and digital wallets have mostly replaced physical loyalty and old punch cards. This move gives customers ease while also providing businesses with better insight into customer behavior.

The in-app purchase solutions allow the user to see real-time statistics on how customers interact with their business. Organizations can use this information to generate unique and effective ways to strengthen loyalty programs and the brand. The software for each consumer can also create individual profiles. Furthermore, firms can monitor and comprehend consumer involvement, subscription utilization, and usage frequency depending on customer behavior. Customer Service Managers (CSMs) develop programs and plans to target specific consumers to increase customer retention, satisfaction, and engagement.

The rapid increase in the number of smartphone users suggests that more individuals are exposed to online ads and prompted to consider online shopping. The number of individuals owning a smartphone or using the internet remains high in developed economies, whereas it is increasing in emerging economies. The growing number of internet users, particularly in the emerging economies of Asia Pacific, Latin America, and the Middle East, is expected to contribute to the growth of the market. Therefore, the rising proliferation of smartphones, growing internet usage rate, and rising consumer preference for online shopping are among the primary factors propelling the growth of the market.

In-app Purchase Market Report Highlights:

  • The iOS segment dominated the global market revenue, with a market share in 2022. The operating system increases security by minimizing the surface area for potential strikes and ensures that programs can function even while not connected to the internet.
  • The auto-renewable subscription segment dominated the global market revenue, with a market share in 2022. Customers are less likely to cancel or switch to a rival if they are automatically enrolled in a recurring plan, which can boost customer lifetime value and retention rate.
  • The gaming segment dominated the global market revenue, with a market share in 2022. The segment growth can be attributed to the broadening demographics, increased accessibility, social interaction, and population growth.
  • Companies such Apple Inc., Disney, King.com Ltd., Netflix, Inc., Roblox Corporation, and Google LLC, among others are in the field of in-app purchase industry that are likely to pose promising competition to the existing competitors
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Product Code: GVR-4-68040-165-2

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope And Assumptions
    • 1.4.1 List Of Data Sources

Chapter 2 Executive Summary

  • 2.1 In-App Purchase Market Snapshot
  • 2.2 In-App Purchase - Segment Snapshot (1/2)
  • 2.3 In-App Purchase - Segment Snapshot (2/2)
  • 2.4 In-App Purchase - Competitive Landscape Snapshot

Chapter 3 In-App Purchase Market Overview

  • 3.1 Market Lineage Outlook
  • 3.2 Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Opportunity Analysis
  • 3.4 Industry Analysis Tools
    • 3.4.1 Porter's Analysis
    • 3.4.2 Macroeconomic Analysis
  • 3.5 In-App Purchase Market - Covid-19 Impact Analysis

Chapter 4 In-App Purchase Market: Operating System Estimates & Trend Analysis

  • 4.1 Operating System Movement Analysis & Market Share, 2022 & 2030
  • 4.2 In-App Purchase Market Estimates & Forecast, By Operating System (USD Billion)
    • 4.2.1 Android
    • 4.2.2 iOS
    • 4.2.3 Others

Chapter 5 In-App Purchase Market: Type Estimates & Trend Analysis

  • 5.1 Type Movement Analysis & Market Share, 2022 & 2030
  • 5.2 In-App Purchase Market Estimates & Forecast, By Type (USD Billion)
    • 5.2.1 Consumable
    • 5.2.2 Non-Consumable
    • 5.2.3 Auto Renewable Subscription
    • 5.2.4 Non-Renewing Subscriptions

Chapter 6 In-App Purchase Market: Application Estimates & Trend Analysis

  • 6.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 6.2 In-App Purchase Market Estimates & Forecast, By Application (USD Billion)
    • 6.2.1 Gaming
    • 6.2.2 Entertainment & Music
    • 6.2.3 Health & Fitness
    • 6.2.4 Travel & Action
    • 6.2.5 Social Networking
    • 6.2.6 Finance
    • 6.2.7 Others

Chapter 7 Regional Estimates & Trend Analysis

  • 7.1 In-App Purchase Market: Regional Outlook
  • 7.2 North America
    • 7.2.1 North America In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3 Canada
      • 7.2.3.1 Canada In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 7.3 Europe
    • 7.3.1 Europe In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2 U.K.
      • 7.3.2.1 U.K. In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3 Germany
      • 7.3.3.1 Germany In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4 France
      • 7.3.4.1 France In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5 Italy
      • 7.3.5.1 Italy In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.6 Spain
      • 7.3.6.1 Spain In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2 China
      • 7.4.2.1 China In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3 Japan
      • 7.4.3.1 Japan In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4 India
      • 7.4.4.1 India In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5 South Korea
      • 7.4.5.1 South Korea In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 7.5 Latin America
    • 7.5.1 Latin America In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.3 Mexico
      • 7.5.3.1 Mexico In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 7.6 Middle East And Africa
    • 7.6.1 Middle East And Africa In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.2 UAE
      • 7.6.2.1 UAE In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.3 Saudi Arabia
      • 7.6.3.1 Saudi Arabia In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.4 South Africa
      • 7.6.4.1 South Africa In-App Purchase Market Estimates & Forecasts, 2018 - 2030 (USD Billion)

Chapter 8 In-App Purchase Market - Competitive Landscape

  • 8.1 Recent Developments & Impact Analysis, By Key Market Participants
    • 8.1.1 Apple Inc.
    • 8.1.2 Disney
    • 8.1.3 Google LLC
    • 8.1.4 King.com Ltd.
    • 8.1.5 Netflix, Inc.
    • 8.1.6 Creative Clicks
    • 8.1.7 AdMaven
    • 8.1.8 POCKETGUARD
    • 8.1.9 PubMatic
    • 8.1.10 Roblox Corporation
    • 8.1.11 InMobi
    • 8.1.12 Brainly
    • 8.1.13 Recurly
    • 8.1.14 Propeller Ads
    • 8.1.15 Tango
  • 8.2 Company Categorization
  • 8.3 Participant's Overview
  • 8.4 Financial Performance
  • 8.5 Product Benchmarking
  • 8.7 Company Market Share Analysis, 2022
  • 8.7 Company Heat Map Analysis
  • 8.8 Strategy Mapping
    • 8.8.1 Expansion/Divestiture
    • 8.8.2 Mergers & Acquisition
    • 8.8.3 Collaborations/Partnerships
    • 8.8.4 New Product Launches
    • 8.8.5 Investments
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Product Code: GVR-4-68040-165-2

List of Tables

  • Table 1 In-App Purchase market - Key market driver impact
  • Table 2 Key market restraint/challenges impact
  • Table 3 Key market opportunity impact
  • Table 4 Global In-App Purchase Market Revenue Estimates and Forecast, By Operating System, 2018 - 2030 (USD Billion)
  • Table 5 Global In-App Purchase Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Billion)
  • Table 6 Global In-App Purchase Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Billion)
  • Table 7 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies undergoing expansions/divestitures.
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies Undergoing Collaborations.
  • Table 12 Key Companies launching new products.
  • Table 13 Key Companies Adopting Investment.

List of Figures

  • Fig. 1 In-App Purchase Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 In-App Purchase - Industry Value Chain Analysis
  • Fig. 11 Market Dynamics
  • Fig. 12 In-App Purchase Market: PORTER's Analysis
  • Fig. 13 In-App Purchase Market: PESTEL Analysis
  • Fig. 14 In-App Purchase Market, by Operating System: Key Takeaways
  • Fig. 15 In-App Purchase Market, by Operating System: Market Share, 2022 & 2030
  • Fig. 16 In-App Purchase Market, by Type: Key Takeaways
  • Fig. 17 In-App Purchase Market, by Type: Market Share, 2022 & 2030
  • Fig. 18 In-App Purchase Market, by Application: Key Takeaways
  • Fig. 19 In-App Purchase Market, by Application: Market Share, 2022 & 2030
  • Fig. 20 In-App Purchase Market Revenue by Region, 2022 & 2030 (USD Billion)
  • Fig. 21 Regional marketplace: Key takeaways
  • Fig. 22 North America In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 U.S. In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Canada In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Europe In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 26 U.K. In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Germany In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 France In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Italy In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 Spain In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 Asia Pacific In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 China In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Japan In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 South Korea In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 India In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 Latin America In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Brazil In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Mexico In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Middle East and Africa In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Saudi Arabia In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 UAE In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 South Africa In-App Purchase market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 Key Company Categorization
  • Fig. 44 Company Market Positioning
  • Fig. 45 Company Market Share Analysis, 2022
  • Fig. 46 Strategic Framework
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