PUBLISHER: Grand View Research | PRODUCT CODE: 1511859
PUBLISHER: Grand View Research | PRODUCT CODE: 1511859
The Asia Pacific breastfeeding accessories market is estimated to reach USD 1.66 billion by 2030 and is projected to grow at a CAGR of 6.40% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth can be accredited to an increasing women's employment rate is expected to surge the demand for breastfeeding accessories, thereby propelling the market growth. For instance, as per a report by National Bureau of Statistics revealed that, as of 2022, in China there were 320 million women in employment, making up 43.2 percent of the workforce. Working women are more likely to purchase breastfeeding accessories, thus, with a surge in the women's employment rate, the market is expected to grow over the forecast period.
In various countries across the Asia Pacific, there's an evolving cultural acceptance of breastfeeding in public spaces. This shift, along with the popularity of sharing breastfeeding experiences on social media platforms, has boosted the need for accessories that allow for discreet and effortless breastfeeding. In addition, healthcare experts and organizations are supporting for exclusive breastfeeding during the first six months of a baby's life, further driving the demand for essential breastfeeding aids like nipple shields, nursing pads, and cleaning supplies. Furthermore, the region's economic growth and rising disposable incomes enable families to purchase breastfeeding accessories, fueling the market's expansion. With higher incomes, parents can opt for premium, high-grade products that provide enhanced safety and convenience.
Many market players are initiating strategies such as product launches, partnerships, collaboration, and awareness campaigns to expand their reach. For instance, various market players such as Medela LLC and Laura & Co. are increasing awareness among the target population by arranging programs and distributing magazines. Thus, the aforementioned factors may help the market grow over the forecast period.