PUBLISHER: Grand View Research | PRODUCT CODE: 1588429
PUBLISHER: Grand View Research | PRODUCT CODE: 1588429
The global packaged bread market size was estimated at USD 335 billion in 2023 and is expected to grow at a CAGR of 2.6% from 2024 to 2030. This growth is expected to be driven by factors such as health trends, improved product offerings, technological advancements, and sustainability concerns. There is a significant shift towards health-conscious choices among consumers, with increasing demand for nutrient-rich and organic products. Options such as whole grain, multigrain, and gluten-free bread are gaining popularity as consumers seek healthier alternatives. The rise in health issues such as obesity is prompting a shift towards lower-carb and higher-protein bread options, aligning with dietary trends such as keto and low-carb diets.
Increasing urbanization is a crucial driver for market growth; as more people move to urban areas, the demand for convenient food options rises. Packaged bread offers a quick and easy meal solution for busy lifestyles, appealing to urban consumers who prioritize convenience. This, coupled with busy lifestyles and a growing trend towards on-the-go meals, has led consumers to favor packaged bread, which provides a longer shelf life and ease of use.
The availability of wider varieties of bread has also increased market penetration. Demand for newer bread products such as baguettes, rolls, and sandwich bread has fueled packaged bread production. This variety caters to household consumption and B2B sectors such as quick-service restaurants (QSRs) and cafes.
Advancements in packaging technology have made bread a suitable option for consumers looking for products with longer shelf life. Innovations in baking technology and packaging solutions enhance product freshness and longevity, making packaged bread more appealing to consumers. For instance, long-life packaging is increasingly popular in markets such as Asia because it prevents spoilage.
Global Packaged Bread Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global packaged bread market report on the basis of product, packaging, and region.