PUBLISHER: Grand View Research | PRODUCT CODE: 1789991
PUBLISHER: Grand View Research | PRODUCT CODE: 1789991
Europe Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Sparkling Wine, Dessert Wine), By Distribution Channel (Off-trade, On-trade), By Country (UK, Germany, France, Italy, Spain), And Segment Forecasts, 2025 - 2033
Europe Wine Market Summary
The Europe wine market size was estimated at USD 231.29 billion in 2024 and is expected to reach USD 421.26 billion by 2033, growing at a CAGR of 7.0% from 2025 to 2033. The Europe wine industry is growing steadily, driven by a combination of cultural heritage, evolving consumer preferences, and emerging lifestyle trends.
Wine has long been deeply embedded in European culture, particularly in countries like France, Italy, Spain, and Portugal, where it is traditionally consumed as part of daily meals. While overall per capita consumption has seen slight declines in some older markets due to aging populations and health consciousness, the broader wine market continues to expand due to diversification in product offerings and changing consumption habits.
One key reason Europeans are increasingly interested in wine consumption is the rise of premiumization and experiential drinking. Consumers are shifting toward higher-quality wines, often opting for organic, biodynamic, and region-specific labels. This trend is particularly strong among younger and urban populations who value authenticity, sustainability, and craftsmanship. Wine tourism has also contributed to this interest, with regions like Bordeaux, Tuscany, and Rioja attracting visitors who develop a deeper appreciation for local wines and continue their consumption post-travel.
Moreover, the growth of e-commerce and direct-to-consumer platforms has made wine more accessible than ever before. Online wine clubs, subscription models, and digital wine education tools are helping consumers explore new varieties and regions. Retailers are also offering more diverse selections, including natural wines, vegan wines, and low-alcohol or alcohol-free options, catering to modern health and lifestyle trends.
Additionally, wine pairing with food and culinary integration is gaining traction. Europeans are increasingly exploring wine not just as a standalone drink but as a complementary element in gastronomy. This has led to rising consumption in both home settings and the food service industry, particularly in wine bars, fine-dining restaurants, and casual bistros.
Moreover, innovation in packaging, such as canned wine, small bottles, and eco-friendly containers, is attracting younger urban consumers who prioritize convenience and environmental responsibility. The rise of digital wine sales and subscription platforms has also expanded accessibility, especially post-COVID-19, as more consumers turn to online channels for discovering and purchasing wine. For instance, in March 2025, Aldi removed the protective aluminum and plastic sleeves from the corks of its own-label wines in the UK, making it the first supermarket in the country to do so. This change will be implemented across all 46 Aldi-branded corked wine lines, including popular varieties like Cotes du Rhone and Rioja Reserva, by the end of 2025. The initiative is expected to eliminate around 38 tonnes of unnecessary packaging annually, supporting Aldi's broader commitment to sustainability and reducing waste while maintaining product quality.
Europe Wine Market Report Segmentation
This report forecasts volume & revenue growth at regional and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe wine market report based on product, distribution channel, and country:
- Product Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)
- Table Wine
- Sparkling Wine
- Dessert Wine
- Distribution Channel Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)
- Off-trade
- On-trade
- Country Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)
- UK
- Germany
- France
- Italy
- Spain
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Country Outlook
Chapter 3. Europe Wine Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Europe Wine Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2024 & 2033
- 5.2. Table Wine
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 5.3. Sparkling Wine
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 5.4. Dessert Wine
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
Chapter 6. Europe Wine Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.2. Off-trade
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. On-Trade
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Europe Wine Market: Country Estimates & Trend Analysis
- 7.1. Country Movement Analysis & Market Share, 2024 & 2033
- 7.2. UK
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 7.2.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million, Million Liters)
- 7.2.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- 7.3. Germany
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 7.3.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million, Million Liters)
- 7.3.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- 7.4. France
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 7.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million, Million Liters)
- 7.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- 7.5. Italy
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 7.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million, Million Liters)
- 7.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- 7.6. Spain
- 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- 7.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million, Million Liters)
- 7.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million, Million Liters)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. E. & J. Gallo Winery
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Constellation Brands, Inc.
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.3. The Wine Group
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Treasury Wine Estates
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Concha Y Toro
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Castel Freres
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Accolade Wines
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Pernod Ricard
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Asahi Group Holdings, Ltd.
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Beijing Yanjing Beer Group Co.
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. E. & J. Gallo Winery
List of Tables
- Table 1 Europe wine market - Key market driver analysis
- Table 2 Europe wine market - Key market restraint analysis
- Table 3 Europe wine market estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 4 Europe wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 5 UK wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Table 6 UK wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 7 UK wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- Table 8 Germany wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Table 9 Germany wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 10 Germany wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- Table 11 France wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Table 12 France wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 13 France wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- Table 14 Italy wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Table 15 Italy wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 16 Italy wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million, Million Liters)
- Table 17 Spain wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Table 18 Spain wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Million Liters)
- Table 19 Spain wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million, Million Liters)
List of Figures
- Fig. 1 Europe wine market snapshot
- Fig. 2 Europe wine market segmentation & scope
- Fig. 3 Europe wine market penetration & growth prospect mapping
- Fig. 4 Europe wine market value chain analysis
- Fig. 5 Europe wine market dynamics
- Fig. 6 Europe wine market Porter's Five Forces analysis
- Fig. 7 Europe wine market: Product movement analysis, 2024 & 2033 (%)
- Fig. 8 Europe table wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Fig. 9 Europe sparkling wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Fig. 10 Europe dessert wine market estimates and forecast, 2021 - 2033 (USD Million, Million Liters)
- Fig. 11 Europe wine market: Distribution channel movement analysis, 2024 & 2033 (%)
- Fig. 12 Europe wine market estimates and forecast, through off-trade, 2021 - 2033 (USD Million, Million Liters)
- Fig. 13 Europe wine market estimates and forecast, through on-trade, 2021 - 2033 (USD Million, Million Liters)
- Fig. 14 Country marketplace: Key takeaways
- Fig. 15 UK wine market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 16 Germany wine market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 17 France wine market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 18 Italy wine market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 19 Spain wine market estimates and forecast, 2021 - 2033 (USD Million)
