PUBLISHER: Grand View Research | PRODUCT CODE: 1726221
PUBLISHER: Grand View Research | PRODUCT CODE: 1726221
The global instant coffee market size was estimated at USD 80.20 billion in 2024 and is projected to grow at a CAGR of 5.4% from 2025 to 2030. The market is expected to grow owing to factors such as its ease of making, lifestyle changes, high adoption of coffee culture among millennials and Gen Z, and coffee being a rich source of antioxidants attracting health-conscious consumers. Additionally, companies are introducing new flavors to enhance the appeal of instant coffee, which, thus, is expected to augment the instant coffee market growth during the forecast period.
The user-friendly method of preparing coffee using instant coffee contributes to its popularity. Instant coffee gained attention during the Second World War due to its easy preparation and instant boost of energy for the soldiers. Instant coffee offers convenience for busy consumers seeking a dose of energy in their routines. Additionally, due to its antioxidant properties, it is a preferred choice by health-conscious consumers. Coffee, because it is instant, can be enjoyed anytime and anywhere, which appeals to consumers who enjoy outdoor activities such as traveling, hiking, or camping. Due to its easy preparation, instant coffee adoption is increasing, thus helping the market growth.
The increased adoption of foreign cultures is another significant factor in the increased popularity of instant coffee. The rise in migration for various reasons, such as career opportunities and travel enthusiasts, has introduced instant coffee among consumers and fueled the adoption of instant coffee. For instance, according to the Migration Policy Institute article published in March 2024, the growth of immigrants in the U.S. accounted for 65% between 2021 and 2022. Such instances are fueling the adoption of instant coffee and boosting the market growth.
The rise in health-conscious consumers and higher migration to foreign countries has stimulated product innovation. Various flavors of coffee are available in the market, such as vanilla instant coffee, hazelnut instant coffee, and Irish instant coffee, to name a few. Companies are innovating various coffee flavors to increase the appeal of instant coffee. For instance, Sleepy Owl Coffee launched premium instant coffee in 3 variants in January 2022. Such continued product innovations are expected to grow the instant coffee market during the forecast period.
Global Instant Coffee Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global instant coffee market report based on packaging, nature, distribution channel, and region.