PUBLISHER: Grand View Research | PRODUCT CODE: 1726272
PUBLISHER: Grand View Research | PRODUCT CODE: 1726272
The global enhanced water market is anticipated to reach USD 14.87 billion by 2030 and is anticipated to grow at a CAGR of 9.2% during the forecast period, according to a new report by Grand View Research, Inc. These products are extremely popular among people suffering from kidney stones, bladder infection, fever, vomiting, and diarrhea. Enhanced water is also highly recommended for pregnant and breastfeeding women. Moreover, these products are consumed by people involved in a high-intensity workout and sports enthusiasts.
Increasing the adoption of enhanced water among all age groups is expected to positively influence market growth. Health benefits associated with these products, along with the rising interest of millennials in sports and fitness-related activities, play a substantial role in boosting the demand for electrolyte hydration drinks. Moreover, increasing number of product launches to suit the changing needs of customers is driving market growth. In February 2023, CORE Nutritional LLC launched Core Hydration+ with three variants: one to support the immune system, another to aid relaxation, and another to support healthy skin, hair, and nails.
Consumers are focusing on purchasing hydration beverages owing to the associated health benefits such as digestion and circulation and for enhancing their appearance since adequate hydration leads to clearer and healthier skin. Such benefits are expected to drive the consumption of electrolyte hydration drinks among health-conscious consumers. The shifting interest of millennials towards sports and fitness activities is expected to further drive the market across the globe.