Global Enhanced Water Market Size By Product (Flavored, Plain), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast

Enhanced Water Market Size And Forecast

Enhanced Water Market size was valued at USD 7.09 Billion in 2024 and is projected to reach USD 13.22 Billion by 2032, growing at a CAGR of 8.10% from 2026 to 2032.

The increase in the awareness of the health benefits associated with these products along with rising interest in youngsters in fitness-related activities and sports are the major factors responsible for the growth of this market. The Global Enhanced Water Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Enhanced Water Market Definition

Enhanced water refers to a category of beverages or, a type of bottled water that has been purified and is free from contamination. It is categorized as water with added ingredients such as natural or artificial flavors, sweeteners, vitamins & minerals, etc to enhance the taste and nutritional benefits. These are low in calories when compared to non-diet soft drinks but contain an equal amount of calories like that of a sports drink.

They have a lot of benefits and contain essential minerals such as magnesium, potassium, sodium, and carbohydrates that help in the refuelling of the body but are not a substitute for a well-balanced diet rather, prove to be a good alternative for people who want to wean themselves off sugary beverages and sodas.

These are mostly consumed by people who are involved in a high-intensity workout, have busy lifestyles, and prefer on-the-go products. These come in easy-to-carry packaging which makes them convenient to carry anywhere. The increasing concerns towards digestive health due to changes in lifestyle and rising demand for cleaner and healthier energy drinks are the primary factors driving the growth of this market.

Global Enhanced Water Market Overview

The increase in demand for healthy hydrating and refreshing thirst-quenching drinks owing to the increasing awareness of the adverse effects of dehydration on health is the major factor responsible for the growth of the Global Enhanced Water Market. In addition to this, consumers' preference for flavored drinks over carbonated beverages loaded with sugars and additives is also expected to boost the growth of this market. The growing importance of hydration drinks among consumers around the world is predicted to benefit the sector.

Enhanced water contains minerals such as potassium, sodium, and magnesium, which help to maintain the body's ionic balance. Many enhanced water products include carbs, which aid in body replenishment. Because of raising awareness of the negative consequences of dehydration on health, the market for improved water is likely to rise significantly in the future years. Functional food elements such as plant-based ingredients, plant fluids, and fruit and vegetable extracts are used in these products.

Furthermore, sedentary lifestyles, concern towards digestive health, rapid urbanization, and growing interest of consumers in bottled water for outdoors have also fueled the growth of this market. Moreover, the increase in the investments to develop more innovative products that offer more health benefits and the incorporation of herbal ingredients has also helped in the substantial growth of the market. However, factors such as not a fully nutritional drink, and lack of awareness of the product may hinder the growth of this market.

Global Enhanced Water Market: Segmentation Analysis

The Global Enhanced Water Market is segmented on the basis of Product, Distribution Channel, And Geography.

Enhanced Water Market, By Product

• Flavored
• Plain
• Others

Based on Product, The market is bifurcated into Flavored, Plain, and Others. The Flavored segment holds the maximum share owing to creating a unique place in people's diets who are inclined towards flavored drinks.

Enhanced Water Market, By Distribution Channel

• Online
• Offline
• Others

Based on Distribution Channel, The market is bifurcated into Online, Offline, and Others. The Offline segment holds the largest share because of the higher product visibility across offline. Pharmacies, chemist shops, drug stores, hypermarkets and supermarkets, as well as retail outlets in airports, hotels, and movie theatres, are examples of offline distribution channels. A good factor is increased product visibility across retail locations such as CVS Health, Safeway, Wal-Mart, Walgreens, and Target. The majority of producers rely on retail establishments to distribute their goods. Product distribution in the market is also handled by agents and wholesalers. Wholesalers purchase things in bulk from producers, break them into small packets, and distribute them to retailers, who then sell them to consumers.

Enhanced Water Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, The Global Enhanced Water Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period owing to the surge in the trend of improved health and fitness among individuals and an increase in the preference for stimulant and chemical-free beverages.

Key Players

The "Global Enhanced Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle S.A, Groupe Danone, PepsiCo, The Coca Cola Company, Karma Culture LLC, Hint Water Inc, Kraft Foods, New York Spring Water Inc, Sunny Delight Beverages Company, Penta Water. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In September 2021, Glucose Health, Inc. has launched GLUCODOWN enhanced water drink mixes that are available at Amazon.
• In August 2021, Evian launched its new enhanced sparkling water evian+ to combat energy slumps in the market. The new product is enhanced with magnesium and zinc to help contribute to normal cognitive function and comes in four flavors: Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint.
• In September 2020, PepsiCo launched a new drink named Driftwell that is meant to help consumers relax and unwind before bed. The enhanced water drink contains 200 milligrams of L-theanine and 10% of the daily value of magnesium.