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PUBLISHER: Grand View Research | PRODUCT CODE: 1727994

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PUBLISHER: Grand View Research | PRODUCT CODE: 1727994

North America Spirits Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Caps & Closure, By Caps & Closure Material, By Country, And Segment Forecasts, 2025 - 2030

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North America Spirits Market Growth & Trends:

The North America spirits market size is estimated to reach USD 332.59 billion by 2030, registering a CAGR of 6.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing demand for unique and crafted alcoholic beverages is emerging as a rising trend in North America, which is expected to drive the spirit's demand. Increasing product promotion and tasting/educating programs are boosting the sales of spirits among millennials. Over the past few years, with the changing lifestyles, consumers are choosing quality over quantity. The availability of a wide range of these drinks, including flavored and gluten-free, has boosted the sales of these products across the region. Companies have been introducing innovative flavors to their drinks to attract a wider range of consumers.

For instance, in August 2021, Remy Cointreau's brand Bruichladdich launched two new flavors in single malt whiskey: the Bruichladdich Bere Barley, a 10-year-old distilled in 2011 from the 2010 harvest of Orkney-grown Bere, and Port Charlotte Islay Barley, distilled in 2013 from the 2012 harvest of seven farmers.

Spirits are gaining traction among consumers and are one of the fastest-growing alcoholic beverage categories in the region, especially in the U.S. With the rapid expansion of social media, product manufacturers are continuously adopting and integrating social media to market alcoholic beverages. Brands are now promoting their wines by partnering with influencers and consumers to create "gram-worthy" posts. More than 100 million social media profiles on platforms such as Facebook, Twitter, and Instagram have been playing a key role in promoting these drinks.

Another consumer trend that is driving the growth of the market is the rise in demand for natural and organic beverages. Alcoholic beverages that are made organically and involve less fermentation are in high demand. Several small producers do not use chemicals in their drinks, and these locally produced alcoholic beverages are highly preferred by consumers. Health and wellness are becoming increasingly important to alcohol consumers, and as a result, consumers across the region are opting for alcoholic beverages made with natural flavors. Manufacturers have been focusing on ingredient quality and transparency, considering the growing trend.

Another notable consumer trend is "drink better, but less." Consumers are leaning toward quality drinks while gradually reducing their alcohol intake. According to the International Wines and Spirits Record (IWSR), in 2019, 52% of adults in the U.S. were trying to reduce their intake of alcohol. In addition, a study organized by Bank of America Merrill Lynch found that 31% of millennials in the U.S. and the U.K. drank less alcohol in 2019, up from 21% of millennials in 2018. These trends are expected to shape the demand for spirit-based drinks.

North America Spirits Market Report Highlights:

  • Whisky segment accounted for a share of over 27.6% in 2024. Consumers are drawn to the rich flavors, diverse expressions, and artisanal craftsmanship associated with whisky. In addition, whisky tastings, festivals, and the influence of popular media have elevated its status. Rising disposable incomes and the trend towards savoring high-quality spirits over quantity further contribute to increased whisky consumption.
  • By Caps & Closure, the bar top/cork spirits are expected to grow at the fastest CAGR over the forecast period. Bar top/ corks are often associated with high-quality, artisanal products, enhancing the overall drinking experience. They offer a traditional, tactile appeal that screw caps lack, and they suggest careful craftsmanship and attention to detail.
  • Plastic cap & closures material segment accounted for a largest revenue share in 2024. People prefer spirits packaged with plastic caps and closures due to their practicality, convenience, and reliability. Plastic caps are easy to open and reseal, making them user-friendly and ideal for everyday use. They also provide a secure seal, which helps maintain the spirit's quality and prevents leakage.
  • Based on distribution channel, the liquor stores accounted for the largest revenue share in 2024. Liquor stores typically offer a vast array of spirits, including popular brands, craft options, and exclusive releases that might not be available in general retail outlets. These stores provide a one-stop shop for all types of alcoholic beverages, making it easy for consumers to find what they need in one place.
Product Code: GVR-4-68039-707-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. North America Spirits Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. North America Spirits Market: Product Estimates & Trend Analysis

  • 5.1. North America Spirits Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
    • 5.3.1. Whiskey
      • 5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Vodka
      • 5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Gin
      • 5.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 5.3.4. Rum
      • 5.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 5.3.5. Brandy
      • 5.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 5.3.6. Other
      • 5.3.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)

Chapter 6. North America Spirits Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. North America Spirits Market, By Distribution Channel: Key Takeaways
  • 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Billion)
    • 6.3.1. On-trade
      • 6.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Liquor Stores
      • 6.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. Online
      • 6.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. Others
      • 6.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)

Chapter 7. North America Spirits Market: Caps & Closure Estimates & Trend Analysis

  • 7.1. North America Spirits Market, By Caps & Closure: Key Takeaways
  • 7.2. Caps & Closure Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, By Caps & Closure, 2018 - 2030 (USD Billion)
    • 7.3.1. Screw-top
      • 7.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Bar-top/Cork
      • 7.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. Others
      • 7.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)

Chapter 8. North America Spirits Market: Caps & Closures Material Estimates & Trend Analysis

  • 8.1. North America Spirits Market, By Caps & Closures Material: Key Takeaways
  • 8.2. Caps & Closures Material Movement Analysis & Market Share, 2024 & 2030
  • 8.3. Market Estimates & Forecasts, By Caps & Closures Material, 2018 - 2030 (USD Billion)
    • 8.3.1. Metal
      • 8.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 8.3.2. Plastic
      • 8.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    • 8.3.3. Others
      • 8.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)

Chapter 9. North America Spirits Market: Regional Estimates & Trend Analysis

  • 9.1. North America Spirits Market: Regional Outlook
  • 9.2. Regional Marketplaces: Key Takeaways
  • 9.3. Market Estimates & Forecasts, By Region, 2018 - 2030 (USD Billion)
    • 9.3.1. North America
      • 9.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
      • 9.3.1.2. U.S.
        • 9.3.1.2.1. Key Country Dynamics
        • 9.3.1.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
      • 9.3.1.3. Canada
        • 9.3.1.3.1. Key Country Dynamics
        • 9.3.1.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
      • 9.3.1.4. Mexico
        • 9.3.1.4.1. Key Country Dynamics
        • 9.3.1.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Billion)

Chapter 10. North America Spirits Market: Competitive Analysis

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Share Analysis, 2024 (%)
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
  • 10.9. Company Profiles
    • 10.9.1. Diageo
      • 10.9.1.1. Company Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Portfolios
      • 10.9.1.4. Strategic Initiatives
    • 10.9.2. Pernod Ricard
      • 10.9.2.1. Company Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Portfolios
      • 10.9.2.4. Strategic Initiatives
    • 10.9.3. Constellation Brands, Inc.
      • 10.9.3.1. Company Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Portfolios
      • 10.9.3.4. Strategic Initiatives
    • 10.9.4. Asahi Group Holdings, Ltd.
      • 10.9.4.1. Company Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Portfolios
      • 10.9.4.4. Strategic Initiatives
    • 10.9.5. Remy Cointreau
      • 10.9.5.1. Company Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Portfolios
      • 10.9.5.4. Strategic Initiatives
    • 10.9.6. Brown-Forman
      • 10.9.6.1. Company Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Portfolios
      • 10.9.6.4. Strategic Initiatives
    • 10.9.7. Bacardi Limited
      • 10.9.7.1. Company Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Portfolios
      • 10.9.7.4. Strategic Initiatives
    • 10.9.8. Suntory Holdings Limited.
      • 10.9.8.1. Company Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Portfolios
      • 10.9.8.4. Strategic Initiatives
    • 10.9.9. Davide Campari-Milano N.V.
      • 10.9.9.1. Company Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Portfolios
      • 10.9.9.4. Strategic Initiatives
    • 10.9.10. William Grant & Sons
      • 10.9.10.1. Company Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Portfolios
      • 10.9.10.4. Strategic Initiatives
Product Code: GVR-4-68039-707-3

List of Tables

  • Table 1 North America Spirits Market: Key Market Driver Analysis
  • Table 2 North America Spirits Market: Key Market Restraint Analysis
  • Table 3 North America Spirits Market Estimates & Forecast, By Region (USD Billion)
  • Table 4 North America Spirits Market Estimates and Forecast, By Country, 2018 - 2030 (USD Billion)
  • Table 5 North America Spirits Market Estimates and Forecast, By Product, 2018 - 2030 (USD Billion)
  • Table 6 North America Spirits Market Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Billion)
  • Table 7 North America Spirits Market Estimates & Forecast, By Caps & Closure (USD Billion)
  • Table 8 North America Spirits Market Estimates & Forecast, By Caps & Closure Material (USD Billion)
  • Table 9 U.S. Macro-Economic Outlay
  • Table 10 U.S. Spirits Market Estimates and Forecast, By Product, 2018 - 2030 (USD Billion)
  • Table 11 U.S. Spirits Market Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Billion)
  • Table 12 U.S. Spirits Market Estimates and Forecast, By Caps & Closure (USD Billion)
  • Table 13 U.S. Spirits Market Estimates and Forecast, By Caps & Closure Material (USD Billion)
  • Table 14 Canada Macro-Economic Outlay
  • Table 15 Canada Spirits Market Estimates and Forecast, By Product, 2018 - 2030 (USD Billion)
  • Table 16 Canada Spirits Market Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Billion)
  • Table 17 Canada Spirits Market Estimates and Forecast, By Caps & Closure (USD Billion)
  • Table 18 Canada Spirits Market Estimates and Forecast, By Caps & Closure Material (USD Billion)
  • Table 19 Mexico Macro-Economic Outlay
  • Table 20 Mexico Spirits Market Estimates and Forecast, By Product, 2018 - 2030 (USD Billion)
  • Table 21 Mexico Spirits Market Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Billion)
  • Table 22 Mexico Spirits Market Estimates and Forecast, By Caps & Closure (USD Billion)
  • Table 23 Mexico Spirits Market Estimates and Forecast, By Caps & Closure Material (USD Billion)
  • Table 24 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 25 Company Market Share, 2024 (%)
  • Table 26 Company Heat Map Analysis, 2024
  • Table 27 Companies Implementing Key Strategies

List of Figures

  • Fig. 1 North America Spirits Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Primary Research Pattern
  • Fig. 4 Primary Research Approaches
  • Fig. 5 Primary Research Process
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Country Snapshot
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Regional Parent Industry and North America Spirits Size (USD Billion)
  • Fig. 11 North America Spirits Size, 2018 to 2030 (USD Billion)
  • Fig. 12 North America Spirits Market: Penetration & Growth Prospect Mapping
  • Fig. 13 North America Spirits Market: Value Chain Analysis
  • Fig. 14 North America Spirits Market: Dynamics
  • Fig. 15 North America Spirits Market: Porter's Five Forces Analysis
  • Fig. 16 North America Spirits Market Estimates & Forecast, By Product (USD Billion)
  • Fig. 17 Whiskey Cream Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Vodka Cream Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Gin Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Rum Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Brandy Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Other Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 North America Spirits Market Estimates & Forecast, By Distribution Channel (USD Billion)
  • Fig. 24 On-trade Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Liquor Stores Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 26 Online Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 North America Spirits Market Estimates & Forecast, By Caps & Closure (USD Billion)
  • Fig. 29 Screw-top Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 Bar-top/Cork Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 North America Spirits Market Estimates & Forecast, By Caps & Closure Material (USD Billion)
  • Fig. 33 Metal Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Plastic Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 North America Spirits Market: Regional Outlook, 2024 & 2030 (USD Billion)
  • Fig. 37 Regional Marketplace: Key Takeaways
  • Fig. 38 North America Spirits Market Estimates & Forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 US Spirits Market Estimates & Forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Canada Spirits Market Estimates & Forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Mexico Spirits Market Estimates & Forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Key Company Categorization
  • Fig. 43 Company Market Share Analysis, 2024
  • Fig. 44 Strategic Framework of North America Spirits
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Christine Sirois

Manager - Americas

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