PUBLISHER: Grand View Research | PRODUCT CODE: 1728008
PUBLISHER: Grand View Research | PRODUCT CODE: 1728008
The global behavior analytics market size was valued at USD 4.13 billion in 2024 and is expected to grow at a CAGR of 26.5% from 2025 to 2030. The current state of the industry is influenced by several factors, including the rapid digital transformation across industries and the increasing demand for data-driven decision-making. This transformation has led companies to invest in analytical tools to better understand customer preferences and enhance operational efficiencies. Furthermore, the need to personalize customer experiences and optimize business strategies has significantly boosted the adoption of behavior analytics solutions.
The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) into behavior analytics is expected to significantly enhance market growth. These technologies enable faster data processing and predictive insights, allowing businesses to make informed decisions swiftly. Furthermore, the rising need for effective cybersecurity solutions is driving demand for behavioral analytics tools that can detect anomalies and prevent fraud. As industries face stricter regulations regarding data privacy and security, behavior analytics plays a critical role in ensuring compliance and mitigating risks. For instance, in January 2025, Jollibee selected Qualtrics to enhance its customer experience management capabilities, leveraging Qualtrics' advanced behavior analytics to gain deeper insights into customer interactions. Qualtrics is to provide Jollibee with digital survey tools for collecting customer feedback and omnichannel analytics to analyze both structured and unstructured data, such as store reviews and customer service call logs.
The industry is also benefiting from the increasing focus on regulatory compliance and risk management. By analyzing behavioral patterns, businesses can identify potential compliance breaches and prevent fraud, which not only mitigates risks but also builds trust with customers and stakeholders. For instance, according to the Cyber Security Breaches Survey 2024, cybersecurity is a high priority for senior management in a significant proportion of organizations. Specifically, 75% of businesses and 63% of charities report that cybersecurity is a key concern. This emphasis is more pronounced in larger businesses, with 93% of medium-sized and 98% of large businesses prioritizing cybersecurity. In addition, the growing demand for cloud-based solutions due to their scalability and cost-effectiveness is further driving market growth. As more organizations prioritize data literacy and invest in advanced analytics tools, the demand for behavior analytics solutions continues to rise, supporting the market's ongoing expansion.
Global Behavior Analytics Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global behavior analytics market report based on the component, deployment, organization size, application, vertical, and region.