Global User And Entity Behavior Analytics (UEBA) Software Market Size By Type, By Vertical, By Deployment Type, By Geographic Scope And Forecast

User And Entity Behavior Analytics (UEBA) Software Market Size And Forecast

User And Entity Behavior Analytics (UEBA) Software Market size was valued at USD 1.27 Billion in 2024 and is projected to reach USD 19.40 Billion by 2032, growing at a CAGR of 40.5% during the forecast period 2026-2032.

The increasing insider threat across corporate and government sectors, rising data breaches, and the growing number of financial crimes are driving the global User And Entity Behavior Analytics (UEBA) Software Market over the years. Additionally, the expanding demand for real-time analytics in businesses and the increased investment in threat prevention technology by major industry players will further propel the market growth during the forecasted period. The Global User And Entity Behavior Analytics (UEBA) Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global User And Entity Behavior Analytics (UEBA) Software Market Definition

UEBA software is a software solution used for creating and modeling standard behaviors for people and hardware in a network, with the objective of detecting and identifying anomalies and notifying security personnel. These technologies utilize machine learning to find trends and monitor user or machine behavior, alerting stakeholders to unusual activity, malicious behavior, or performance difficulties caused by errors or wrong operational activities. UEBA technology is used by businesses to protect sensitive data and business-critical systems from both external and internal attacks.

The employees or partners who engage in malicious activities such as stealing data, adjusting or changing privileges, or violating company policies may fall into this category. The UEBA solutions also aid in the detection of accounts that have been hacked or compromised as a consequence of weak passwords or phishing schemes that provide network access to unauthorized parties. External threats, such as brute force assaults and data leakage, can also be discovered using UEBA. User and entity behavior analytics (UEBA) provides a cyber security solution utilizing various analytical approaches that allow profiling and anomaly detection.

To identify risks posed by users or user-based threats, both machine learning-based behavioral analytics and real-time scenario-based threat detection technologies are used by the UEBA system. These fundamental analytics approaches provide a very efficient solution for detecting and controlling user-based risks by integrating workflows for detection and response to discovering probable occurrences. In the coming years, the user and entity behavior analytics solutions that work in conjunction with security information and event management systems (SIEM) are likely to become prominent trends.

Global User And Entity Behavior Analytics (UEBA) Software Market Overview

The global User And Entity Behavior Analytics (UEBA) Software Market is expected to witness significant growth during the forecast period with the increased need for advanced technology and solutions for security. Organizations are substantially investing in threat/attack detection analytical solutions to reveal security issues that criminals may exploit, thus boosting the demand for UEBA solutions. This product assists organizations in data exfiltration, security management, insider threats, and identity and access management. In addition, insider threats and frauds are becoming more common, which has an influence on not only corporate data security but also national and economic data security.

As a result, UEBA is becoming more popular thus, stimulating market growth. Also, the increasing acceptance of user and entity behavior analytics solutions across various industries contributes to the market's growth. Moreover, the availability of modern solutions in the market that use sophisticated analysis, integrate report and log data, and analyze files, packets, or other data for cyber-attack detection will aid market expansion. The machine learning technique is expected to gain traction as a tool to spot malicious activity and prevent data theft attempts by hackers. Furthermore, the expanding utilization of cloud computing as a service for the outsourcing market is propelling the market forward.

However, the lack of awareness about insider threats and shortage of qualified professionals are restraining the market growth. Further, the COVID-19 outbreak has compelled numerous industries to function online, increasing the threat of cyber security and, as a result, the requirement for UEBA has grown. Because of the rising digital presence, the Global User And Entity Behavior Analytics (UEBA) Software Market is likely to rise rapidly, thus creating new opportunities during the forecasted period.

Global User And Entity Behavior Analytics (UEBA) Software Market: Segmentation Analysis

The Global User And Entity Behavior Analytics (UEBA) Software Market is Segmented on the basis of Type, Vertical, Deployment Type, and Geography.

User And Entity Behavior Analytics (UEBA) Software Market, By Type

• Solution
• Services

Based on Type, the market is classified into Solutions and Services. The solution segment dominates the market owing to the rise in the number of cases of insider threats across organizations. Also, the growing recognition by companies about the importance of preventing data breaches is driving the demand for Insider threat solutions. Besides that, with the increasing need for advanced technology and security solutions, businesses are investing heavily in threat/attack detection analytical solutions to uncover security concerns that criminals may exploit, which is further driving the market for global UEBA solutions.

User And Entity Behavior Analytics (UEBA) Software Market, By Vertical

• Financial Services & Insurance
• Retail & E-Commerce
• IT & Telecom
• Healthcare
• Others

Based on Vertical, the market is bifurcated into Financial Services & Insurance, Retail & E-Commerce, IT & Telecom, Healthcare, and Others. The Financial Services & Insurance segment dominates the global market and is expected to witness significant growth in the upcoming years as the number of consumers in the banking and finance sectors grows, raising the danger of cyber-crime. Thus, the UEBA is widely utilized by insurance firms and banking industries since it offers simple access to payments services and deposits while also reducing fraud.

User And Entity Behavior Analytics (UEBA) Software Market, By Deployment Type

• On-Premises
• Cloud

Based on Deployment Type, the market is divided into On-Premises and Cloud. The On-premise segment dominates the global market owing to its ability to function with in-house servers and personal connection security and control over people, processes, and systems. Also, the additional advantages, such as the ability to extend and adapt to changing conditions, are predicted to contribute to market expansion. In addition, the cloud segment is expected to witness significant growth in the coming years, with the companies shifting from on-premise to cloud deployment since it can handle and expand an unlimited number of cameras and offers real-time data so that users are aware of current actions. Besides, it also extends the safety perimeter to include cloud providers, closed networks, users, and wired and smart endpoint devices thus, propelling the market growth during the forecasted period.

User And Entity Behavior Analytics (UEBA) Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of regional analysis, the Global User And Entity Behavior Analytics (UEBA) Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North American region dominates the global User And Entity Behavior Analytics (UEBA) Software Market, owing to the increasing penetration of these solutions across several industry verticals. Also, the expansion of the web and mobile apps, and the demand for security solutions to detect data-related dangers, are further driving the market. Additionally, the Asia Pacific region is expected to witness significant growth during the forecast period due to the rising focus of companies on analytics solutions to improve security and productivity.
• Besides, the increasing use of online and mobile apps, which has resulted in data security challenges, is leading enterprises to adopt user and entity behavior analytics solutions to detect security breaches in network infrastructure and secure applications, thus boosting the market expansion. Also, rising investment in security monitoring systems for residents' protection in countries like China and India is propelling the global User And Entity Behavior Analytics (UEBA) Software Market during the forecasted period.

Key Players

The "Global Field Service Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Splunk Inc., Securonix, Varonis Systems Inc., Bay Dynamics, Exabeam, Inc., Gurucul, Niara Inc., Sqrrl Data Inc., Dtex Systems, and Rapid7.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.