U.S. Hair Care Products Market Size, Share & Trends Analysis Report By Product, By Gender, By Distribution Channel, And Segment Forecasts, 2025

The U.S. hair care products market size is expected to reach USD 30.06 billion by 2030, and is projected to grow at a CAGR of 6.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. .

One of the primary drivers of the U.S. hair care products market is the growing emphasis on personal grooming and health-conscious lifestyles. Consumers are increasingly aware of the connection between hair health and overall well-being, prompting demand for products that emphasize natural, non-toxic, and dermatologically safe ingredients. The rise in awareness around scalp care, hair damage from styling tools, pollution, and poor diet has resulted in an expanding demand for solutions that offer nourishment, strengthening, and protection.

Moreover, changing social dynamics, including increased participation of women in the workforce and the influence of social media, have contributed to a culture where appearance and grooming are valued across age and gender spectrums. As a result, the U.S. market has witnessed significant growth in product categories like anti-hair fall treatments, shampoos with biotin and keratin, and oil-infused conditioners. The premium segment is particularly gaining traction as consumers become more willing to invest in products promising tangible results.

Furthermore, the growth of men's grooming products is broadening the consumer base, with more men adopting multi-step hair care routines influenced by trends and brand messaging targeting male consumers.

The growing population of multicultural consumers, particularly African American, Hispanic, and Asian communities, has significantly impacted product development and marketing strategies. These groups often have unique hair textures and care needs, leading to the proliferation of tailored products. Brands are increasingly offering solutions like curl creams, co-washes, edge controls, and sulfate-free products to meet the specific requirements of textured hair.

In addition, there is a rising demand for products free of harsh chemicals that have historically caused damage to natural curls and coils. The natural hair movement, rooted in embracing and maintaining natural textures, continues to push the demand for specialized hair care lines. With consumers actively seeking solutions for specific problems-such as dandruff, hair thinning, color damage, or frizz-brands can differentiate themselves through targeted, results-driven offerings. The intersection of beauty and wellness offers further innovation space: stress-relief hair oils, aromatherapy-infused products, and nutrient-rich leave-ins that address both aesthetic and health concerns.

U.S. Hair Care Products Market Report Highlights:

Based on product, hair shampoos led the market in 2024. The demand for hair shampoo in the U.S. is experiencing sustained growth, driven by a convergence of demographic shifts, evolving consumer preferences, and advancements in product formulation. A growing emphasis on personal hygiene and grooming, reinforced by rising health consciousness, is prompting consumers to incorporate specialized hair care regimens into their daily routines. Moreover, the proliferation of multifunctional shampoos-offering benefits such as scalp treatment, hydration, and damage repair-has expanded the appeal of shampoo products across various age groups and hair types.
Based on gender, the demand for hair care products among men in the U.S. is anticipated to showcase strong growth from 2025 to 2030. The growing demand for hair care products among men is underpinned by a fundamental shift in male grooming perceptions, lifestyle transformations, and the increasing influence of social and digital media. Contemporary male consumers are progressively embracing personal care as an integral component of their wellness and self-presentation routines. This behavioral shift is catalyzed by heightened awareness of scalp health, hair loss prevention, and aesthetic maintenance, prompting men to seek specialized hair care solutions tailored to their unique needs.
Based on distribution channel, the sales of hair care products through e-commerce platforms are expected to witness strong growth. The growth in sales of hair care products through e-commerce channels is being driven by a confluence of structural, behavioral, and technological factors that are reshaping consumer purchasing dynamics. E-commerce platforms offer unparalleled convenience, product variety, and personalized shopping experiences, which align with the expectations of increasingly time-sensitive and digitally engaged consumers. The ability to compare prices, read reviews, and access detailed product information has enhanced consumer confidence and reduced purchase friction, thereby accelerating online conversion rates.

Product Code: GVR-4-68040-574-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Hair Care Products Market: Industry Outlook

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Analysis & Trends
- 3.2.2. Sales/Retail Channel Analysis & Trends
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. U.S. Hair Care Products Market: Product Estimates & Trend Analysis

5.1. U.S. Hair Care Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
- 5.3.1. Shampoo
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Conditioner
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Oils
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Serums
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Hair Masks
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.6. Others
  - 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. U.S. Hair Care Products Market: Gender Estimates & Trend Analysis

6.1. U.S. Hair Care Products Market, By Gender: Key Takeaways
6.2. Gender Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Gender, 2018 - 2030 (USD Billion)
- 6.3.1. Men
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Women
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. U.S. Hair Care Products Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Hair Care Products Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Billion)
- 7.3.1. Hypermarkets & Supermarkets
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Specialty Beauty Stores
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Pharmacies & Drugstores
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. Online/E-commerce
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.5. Others
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. U.S. Hair Care Products Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Procter & Gamble (P&G) Company
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Unilever plc
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. L'Oreal USA, Inc.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Johnson & Johnson Consumer Inc.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Henkel Corporation
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Revlon Consumer Products Corporation
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. The Estee Lauder Companies Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. John Paul Mitchell Systems
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Kao Corporation
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Coty Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-574-7

List of Tables

Table 1. U.S. hair care products market: Key market driver analysis
Table 2. U.S. hair care products market: Key market restraint analysis
Table 3. U.S. hair care products market estimates & forecast, 2018 - 2030, by product, 2018 - 2030 (USD Billion)
Table 4. U.S. Hair shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
Table 5. U.S. Hair conditioner market estimates & forecast, 2018 - 2030 (USD Billion)
Table 6. U.S. Hair oils market estimates & forecast, 2018 - 2030 (USD Billion)
Table 7. U.S. Hair serums market estimates & forecast, 2018 - 2030 (USD Billion)
Table 8. U.S. Hair masks market estimates & forecast, 2018 - 2030 (USD Billion)
Table 9. Other types of hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Table 10. U.S. hair care products market estimates & forecast, 2018 - 2030, by gender, 2018 - 2030 (USD Billion)
Table 11. U.S. men's hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Table 12. U.S. women's hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Table 13. U.S. hair care products market estimates & forecast, 2018 - 2030, by distribution channel, 2018 - 2030 (USD Billion)
Table 14. U.S. hair care products market estimates & forecast through hypermarket & supermarket, 2018 - 2030 (USD Billion)
Table 15. U.S. hair care products market estimates & forecast through specialty beauty stores, 2018 - 2030 (USD Billion)
Table 16. U.S. hair care products market estimates & forecast through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Table 17. U.S. hair care products market estimates & forecast through online/e-commerce channels, 2018 - 2030 (USD Billion)
Table 18. U.S. hair care products market estimates & forecast through other channels, 2018 - 2030 (USD Billion)
Table 19. Recent developments & impact analysis, by key market participants
Table 20. Company market share, 2024 (%)
Table 21. Company heat map analysis, 2024
Table 22. Companies implementing key strategies

List of Figures

Fig. 1 U.S. hair care products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Parent industry and U.S. hair care products market size, 2024 (USD Billion)
Fig. 11 U.S. hair care products market: Value chain analysis
Fig. 12 U.S. hair care products market: Dynamics
Fig. 13 U.S. hair care products market: Porter's five forces analysis
Fig. 14 U.S. hair care products market, by product: Key takeaways
Fig. 15 U.S. hair care products market: Product movement analysis, 2024 & 2030 (%)
Fig. 16 U.S. hair shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 17 U.S. hair conditioner market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 18 U.S. hair oils market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 19 U.S. hair serums market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 20 U.S. hair masks market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 21 Other types of hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 22 U.S. hair care products market, by gender: Key takeaways
Fig. 23 U.S. hair care products market: Gender movement analysis, 2024 & 2030 (%)
Fig. 24 U.S. men's hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 25 U.S. women's hair care products market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 26 U.S. hair care products market, by distribution channel: Key takeaways
Fig. 27 U.S. hair care products market: Distribution Channel movement analysis, 2024 & 2030 (%)
Fig. 28 U.S. hair care products market estimates & forecast through hypermarket & supermarket, 2018 - 2030 (USD Billion)
Fig. 29 U.S. hair care products market estimates & forecast through specialty beauty stores, 2018 - 2030 (USD Billion)
Fig. 30 U.S. hair care products market estimates & forecast through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Fig. 31 U.S. hair care products market estimates & forecast through online/e-commerce channels, 2018 - 2030 (USD Billion)
Fig. 32 U.S. hair care products market estimates & forecast through other channels, 2018 - 2030 (USD Billion)
Fig. 33 Key company categorization
Fig. 34 Company market share analysis, 2024 (%)
Fig. 35 Strategic framework of the U.S. hair care products market

U.S. Hair Care Products Market Size, Share & Trends Analysis Report By Product, By Gender, By Distribution Channel, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

U.S. Hair Care Products Market Growth & Trends:

U.S. Hair Care Products Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Hair Care Products Market: Industry Outlook

Chapter 4. Consumer Behavior Analysis

Chapter 5. U.S. Hair Care Products Market: Product Estimates & Trend Analysis

Chapter 6. U.S. Hair Care Products Market: Gender Estimates & Trend Analysis

Chapter 7. U.S. Hair Care Products Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. U.S. Hair Care Products Market: Competitive Analysis

List of Tables

List of Figures