India Herbal Shampoo Market Size, Share & Trends Analysis Report By Form (Liquid, Bars, Powder), By Gender (Men, Women), By Distribution Channel (Supermarket and Hypermarket, Specialty Stores, Pharmacy, Online), And Segment Forecasts, 2025 - 2030

PUBLISHED: May 28, 2025

PAGES: 90 Pages

DELIVERY TIME: 2-10 business days

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The India herbal shampoo market size is expected to reach USD 422.0 million in 2024 and is projected to grow at a CAGR of 8.4% from 2025 to 2030. Some of the key factors driving the market growth are the confluence of consumer preferences, cultural heritage, product innovation, and strategic industry initiatives.

In 2021, as part of the Atma Nirbhar Bharat initiative, the Ministry of Finance introduced a ?4,000 crore package to promote herbal cultivation. This scheme is designed to enhance the supply of high-quality raw materials for herbal products, including those used in hair care, by supporting the cultivation and marketing of medicinal plants. Additionally, programs like the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) Entrepreneurship Development Scheme provide financial assistance, subsidies, and loans to startups and MSMEs in the AYUSH sector, encouraging innovation in herbal hair care solutions.

Consumer trust in the safety and effectiveness of Ayurvedic products is a major factor driving their growing popularity. According to a study published in the International Journal of Creative Research Thoughts, Indian consumers increasingly favor herbal products, viewing them as more effective and free from harmful chemicals. This rising preference for natural, chemical-free alternatives rooted in traditional Indian wellness practices has led companies like Patanjali, Dabur, and Hindustan Unilever (HUL) to increase their investments in the Ayurvedic sector significantly. Patanjali, in particular, has been instrumental in mainstreaming Ayurvedic products by tapping into nationalistic sentiment and promoting the appeal of swadeshi (locally made) goods.

India Herbal Shampoo Market Report Highlights:

Liquid sachets dominate the Indian market due to their affordability and convenience, aligning with consumers' preference for daily or weekly purchases over bulk buying. Priced as low as ?1-?2, they make premium herbal shampoos accessible to a wider audience. For example, Himalaya Wellness offers ?2 sachets of its Dandruff Control Aloe Vera and Hair Fall Control Bhringaraja shampoos to cater to price-sensitive consumers.
The demand for herbal shampoo bars is fueled by rising environmental awareness and the shift toward zero-waste lifestyles. With minimal packaging, a lower carbon footprint, and a concentrated formula that lasts longer than liquid shampoos, they appeal to eco-conscious and cost-aware consumers. Their travel-friendly, spill-proof design and sulfate-free, natural formulations also make them gentler on sensitive scalps.
Based on gendar, the men's segment is significantly growing, driven by increasing awareness among male consumers about the benefits of using natural and organic hair care products. As men's grooming and self-care trends continue to rise, more men are investing in premium, nature-based hair care solutions. This growth is further supported by the influence of social media and targeted marketing campaigns that position men's hair care products as essential for achieving healthy, well-groomed, and stylish hair, thereby fueling demand within the segment.
Based on distribution channel, online sales of herbal shampoos are growing at a faster rate, driven by the convenience of 24/7 access, product variety, and easy price comparisons. Features like subscriptions, influencer marketing, and social commerce boost visibility and repeat purchases. As internet and smartphone access expand in smaller towns, e-commerce becomes the most accessible way to buy niche and premium herbal shampoos.

Product Code: GVR-4-68040-592-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Form Outlook
2.3. Gender Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. India Herbal Shampoo Market Variables and Trends

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material/Ingredient Analysis & Trends
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. India Herbal Shampoo Market: Form Estimates & Trend Analysis

4.1. India Herbal Shampoo Market, By Form: Key Takeaways
4.2. Form Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
- 4.3.1. Liquid
  - 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.2. Bars
  - 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.3. Powder
  - 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. India Herbal Shampoo Market: Gender Estimates & Trend Analysis

5.1. India Herbal Shampoo Market, By Gender: Key Takeaways
5.2. Gender Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Gender, 2018 - 2030 (USD Million)
- 5.3.1. Women
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Men
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. India Herbal Shampoo Market: Distribution Channel Estimates & Trend Analysis

6.1. India Herbal Shampoo Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Supermarket and Hypermarket
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Specialty Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Online
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Pharmacy and Drugstores
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others (convenience stores, etc.)
  - 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. India Herbal Shampoo Market: Competitive Analysis

7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
- 7.9.1. The Procter and Gamble Company (Herbal Essences)
  - 7.9.1.1. Company Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Portfolios
  - 7.9.1.4. Strategic Initiatives
- 7.9.2. Unilever PLC
  - 7.9.2.1. Company Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Portfolios
  - 7.9.2.4. Strategic Initiatives
- 7.9.3. Dabur India Limited
  - 7.9.3.1. Company Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Portfolios
  - 7.9.3.4. Strategic Initiatives
- 7.9.4. CavinKare Private Limited
  - 7.9.4.1. Company Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Portfolios
  - 7.9.4.4. Strategic Initiatives
- 7.9.5. Patanjali Ayurved Limited
  - 7.9.5.1. Company Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Portfolios
  - 7.9.5.4. Strategic Initiatives
- 7.9.6. Himalaya Wellness Company
  - 7.9.6.1. Company Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Portfolios
  - 7.9.6.4. Strategic Initiatives
- 7.9.7. Khadi Natural Healthcare
  - 7.9.7.1. Company Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Portfolios
  - 7.9.7.4. Strategic Initiatives
- 7.9.8. Biotique Ayurvedics Pvt. Ltd.
  - 7.9.8.1. Company Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Portfolios
  - 7.9.8.4. Strategic Initiatives
- 7.9.9. Forest Essentials (A Luxasia Company)
  - 7.9.9.1. Company Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Portfolios
  - 7.9.9.4. Strategic Initiatives
- 7.9.10. Amway India Private Limited
  - 7.9.10.1. Company Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Portfolios
  - 7.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-592-9

List of Tables

Table 1 India herbal shampoo market: Key market driver analysis
Table 2 India herbal shampoo market: Key market restraint analysis
Table 3 India herbal shampoo market estimates & forecast, 2018 - 2030 by form (USD Million)
Table 4 India liquid herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Table 5 India herbal shampoo bar market estimates & forecast, 2018 - 2030 (USD Million)
Table 6 India herbal shampoo powder market estimates & forecast, 2018 - 2030 (USD Million)
Table 7 India herbal shampoo market estimates & forecast, 2018 - 2030 by gender (USD Million)
Table 8 India women's herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Table 9 India men's herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Table 10 India herbal shampoo market estimates & forecast, 2018 - 2030 by distribution channel (USD Million)
Table 11 India herbal shampoo market estimates & forecast through supermarket and hypermarket, 2018 - 2030 (USD Million)
Table 12 India herbal shampoo market estimates & forecast through specialty stores, 2018 - 2030 (USD Million)
Table 13 India herbal shampoo market estimates & forecast through online 2018 - 2030 (USD Million)
Table 14 India herbal shampoo market estimates & forecast through pharmacy and drugstores 2018 - 2030 (USD Million)
Table 15 India herbal shampoo market estimates & forecast through other sales channels, 2018 - 2030 (USD Million)
Table 16 Recent developments & impact analysis, by key market participants
Table 17 Company market share, 2024 (%)
Table 18 Company heat map analysis, 2024
Table 19 Companies implementing key strategies

List of Figures

Fig. 1 India herbal shampoo market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 Parent industry and India herbal shampoo market size, 2024 (USD Million)
Fig. 10 India herbal shampoo market: Value chain analysis
Fig. 11 India herbal shampoo market: Dynamics
Fig. 12 India herbal shampoo market: Porter's five forces analysis
Fig. 13 India herbal shampoo market, Form: Key takeaways
Fig. 14 India herbal shampoo market: Form movement analysis, 2024 & 2030 (%)
Fig. 15 India liquid herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 16 India herbal shampoo bar market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 17 India herbal shampoo powder market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 18 India herbal shampoo market, Gender: Key takeaways
Fig. 19 India herbal shampoo market: Gender movement analysis, 2024 & 2030 (%)
Fig. 20 India women's herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 21 India men's herbal shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 22 India herbal shampoo market, Distribution channel: Key takeaways
Fig. 23 India herbal shampoo market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 24 India herbal shampoo market estimates & forecast through supermarket and hypermarket, 2018 - 2030 (USD Million)
Fig. 25 India herbal shampoo market estimates & forecast through specialty stores 2018 - 2030 (USD Million)
Fig. 26 India herbal shampoo market estimates & forecast through online, 2018 - 2030 (USD Million)
Fig. 27 India herbal shampoo market estimates & forecast through pharmacy and drugstores, 2018 - 2030 (USD Million)
Fig. 28 India herbal shampoo market estimates & forecast through other sales channels, 2018 - 2030 (USD Million)
Fig. 29 Key company categorization
Fig. 30 Company market share analysis, 2024
Fig. 31 The strategic framework of the India herbal shampoo market