PUBLISHER: Grand View Research | PRODUCT CODE: 1751190
PUBLISHER: Grand View Research | PRODUCT CODE: 1751190
The India sunscreen market size is anticipated to reach USD 810.6 million by 2030, registering a CAGR of 9.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The industry is witnessing notable growth, fueled by a heightened awareness of skin health and an increasing inclination towards sun protection products. With rapid urban development, people spend more time outdoors for work and recreation. The greater exposure to sunlight has amplified awareness regarding the detrimental effects of UV rays, resulting in a notable rise in sunscreen usage as a means of protection.
Consumers are increasingly looking for products that offer skincare benefits alongside sun protection. Sunscreens infused with ingredients such as vitamin C, niacinamide, and squalene are becoming more popular, catering to the demand for multifunctional beauty products. Innovations such as spray sunscreens and stick formulations have made sun protection more convenient, appealing to consumers who lead busy lifestyles. These formats enable quick application without rubbing, making them ideal for those on the move. The growth of online and offline distribution channels has improved brand accessibility, reaching consumers in tier 2 and 3 markets.
E-commerce is at the forefront of this expansion, while many brands are adopting omnichannel strategies to enhance their market reach. Strategic partnerships with platforms like Nykaa have been essential in driving scalability. The sunscreen sector in India is rapidly growing thanks to social media, beauty influencers, and heightened endorsements from dermatologists. As more consumers focus on skin health and become aware of the risks posed by UV radiation, sunscreen has shifted from a seasonal necessity to an essential product for continuous use. This shift in consumer behavior, particularly among younger and health-conscious audiences, has fostered a thriving market.
The growing consciousness about skincare and increased online dialogue and promotional efforts have heightened the demand for sunscreen across various demographic segments. In response to this growth, beauty and skincare brands are emphasizing innovation in the sunscreen category. Companies like The Derma Co, Aqualogica, and Mamaearth are introducing new product types, including tinted sunscreens and lightweight options, to meet changing consumer preferences. Alongside these product innovations, brands are executing more targeted and precise marketing strategies to capitalize on the growing demand during the summer season. The synchronization of social media trends, endorsements from dermatologists, and well-timed product launches positions sunscreen as a rapidly developing segment within India's beauty industry, indicating potential for continued growth.