Japan Sun Care Products Market Size, Share, Trends and Forecast by Product Type, Product Form, Gender, Distribution Channel, and Region, 2026-2034

Description

The Japan sun care products market size reached USD 875.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 1,405.5 Million by 2034 , exhibiting a growth rate (CAGR) of 5.41% during 2026-2034 . The market is experiencing steady growth driven by rising skincare awareness, demand for multi-functional products, and innovation in lightweight, non-greasy formulations. Moreover, consumers seek daily-use sunscreens with added benefits like hydration, anti-aging, and skin-brightening features, thereby contributing positively to the market growth.

JAPAN SUN CARE PRODUCTS MARKET TRENDS:

Rising Demand for Multi-Functional and Gentle Formulations

The Japan sun care products market is witnessing high growth led by the growing popularity of multi-functioning skincare solutions. Consumers are looking for products that protect not only against UV light but also provide benefits such as hydration, anti-aging, and skin whitening. This trend is driving the Japan sun care products market growth, particularly among hybrid products that combine sun protection with cosmetic or skincare benefits. Sunscreen-serum hybrids, moisturizers with SPF incorporated, and tone-correcting sunscreens are resonating with consumers looking for efficient routines without compromising the performance. For instance, in February 2025, Kao Corporation launched its Biore UV Aqua Rich Airy Hold Cream with humidity-responsive UV technology, addressing consumer complaints about sunscreen stickiness. Offering SPF50+/PA++++ protection, it includes moisturizing ingredients and will be promoted alongside K-pop group Stray Kids in a global campaign. Innovations in formulation, rising consumer awareness, and the demand for sensitive skin-friendly options are expected to further accelerate growth. The Japan sun care products market outlook remains robust, driven by continuous product innovation and evolving skincare preferences.

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Lightweight and Non-Greasy Textures

Lightweight and non-greasy textures are increasingly becoming a key factor in consumer purchasing decisions within the Japan sun care products market. Japanese consumers, known for their meticulous skincare routines, are seeking sunscreens that offer comfort, ease of layering, and compatibility with makeup. Traditional sunscreens that leave a heavy, oily residue are being replaced by modern formulations that absorb quickly, leave no white cast, and feel virtually weightless on the skin. These preferences are especially relevant for daily use, encouraging the development of water-based or gel-type sunscreens that offer strong UV protection without disrupting other skincare steps. For instance, in January 2025, Biore, a Japanese skincare brand announced its plans to launch its first UV absorber-free sunscreen to address growing consumer demand for gentle products. The lightweight formula features UV scattering agents in aqua capsules that help retain moisture, offering effective sun protection and a non-greasy finish for daily use.The demand is further supported by Japan's humid climate, where breathable and non-sticky products are highly valued. As a result, brands that focus on texture innovation and user comfort are seeing strong acceptance, contributing significantly to the expanding Japan sun care product market share.

JAPAN SUN CARE PRODUCTS MARKET SEGMENTATION:

Product Type Insights:

Sun Protection Products
After-Sun Products
Self-Tanning Products
Sun Protection Products
After-Sun Products
Self-Tanning Products

Product Form Insights:

Cream
Gel
Lotion
Wipes
Spray
Others
Cream
Gel
Lotion
Wipes
Spray
Others

Gender Insights:

Female
Male
Unisex
Female
Male
Unisex

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan sun care products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sun care products market on the basis of product type?
What is the breakup of the Japan sun care products market on the basis of product form?
What is the breakup of the Japan sun care products market on the basis of gender?
What is the breakup of the Japan sun care products market on the basis of distribution channel?
What is the breakup of the Japan sun care products market on the basis of region?
What are the various stages in the value chain of the Japan sun care products market?
What are the key driving factors and challenges in the Japan sun care products market?
What is the structure of the Japan sun care products market and who are the key players?
What is the degree of competition in the Japan sun care products market?

Product Code: SR112026A32471

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sun Care Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sun Care Products Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Sun Care Products Market - Breakup by Product Type

6.1 Sun Protection Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 After-Sun Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Self-Tanning Products
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)

7 Japan Sun Care Products Market - Breakup by Product Form

7.1 Cream
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Gel
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Lotion
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Wipes
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Spray
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2020-2025)
- 7.6.2 Market Forecast (2026-2034)

8 Japan Sun Care Products Market - Breakup by Gender

8.1 Female
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Male
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)

9 Japan Sun Care Products Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Specialty Retailers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Pharmacies and Drug Stores
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Sun Care Products Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Product Form
- 10.1.5 Market Breakup by Gender
- 10.1.6 Market Breakup by Distribution Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Product Form
- 10.2.5 Market Breakup by Gender
- 10.2.6 Market Breakup by Distribution Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Product Form
- 10.3.5 Market Breakup by Gender
- 10.3.6 Market Breakup by Distribution Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Product Form
- 10.4.5 Market Breakup by Gender
- 10.4.6 Market Breakup by Distribution Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Product Form
- 10.5.5 Market Breakup by Gender
- 10.5.6 Market Breakup by Distribution Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Product Form
- 10.6.5 Market Breakup by Gender
- 10.6.6 Market Breakup by Distribution Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Product Form
- 10.7.5 Market Breakup by Gender
- 10.7.6 Market Breakup by Distribution Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Product Form
- 10.8.5 Market Breakup by Gender
- 10.8.6 Market Breakup by Distribution Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Sun Care Products Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Sun Care Products Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis