Rum Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, And Segment Forecasts, 2025

The global rum market size is estimated to reach USD 23.62 billion by 2030, expanding at a CAGR of 4.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rum is one of the most consumed beverages in all spirits, and consumers are highly inclined towards flavored and premium alcoholic beverages. Factors such as the growing urban population coupled with rising per capita income, consumers' willingness to pay for premium brands, and younger generations increased footprints in places like nightclubs, pubs, and bars are expected to propel the market growth.

The high demand for flavored and spiced rums observed in recent years is driving the growth of the overall market. Rum is also extensively used for shakers, drink mixes, and cocktails thereby driving its demand among consumers. For instance, as per Wine and Spirit Trade Association in 2020, rum was declared the "drink of lockdown" owing to the availability of flavor-infused varieties. The change in consumer tastes and the growing demand for small-batch, handcrafted rum with darker/bolder flavor profiles are contributing to the growth of the market. For instance, Ron Zacapa 23 is made with brown sugar and hints of chocolate and caramel. This expression blends six to 23-year-old rum using the solera process, which combines younger and older liquids in oak casks. Such flavors have a higher preference among regular rum drinkers.

Technology-driven trends in the aging process of the product have changed consumer preferences to a considerable extent. Consumers largely opt for aged rum with darker and bolder flavors. The trends in product sales are largely driven by brand awareness, shopping frequency, and expenditure capability of different buyers. The purchasing habits of younger consumers are often influenced by the price point and brand position. A key observation in the buying behavior of millennials is the preference for brands available on online platforms, after comparing price and style.

The market growth is anticipated to be driven by the positive health associations linked to moderate consumption. When consumed in limited amounts, rum is believed to offer various health benefits, including promoting a healthy heart, aiding in the fight against common colds, and potentially benefiting individuals with diabetes by helping to lower blood sugar levels.

Moreover, countries like India and the Philippines, renowned for their significant production and consumption of rum, play a crucial role as major contributors to the broader alcoholic beverage market. These countries' cultural preferences and deep-rooted traditions have solidified rum as a preferred choice among consumers, further bolstering its prominence in the market.

The global market is competitive and a number of global players play a vital role in driving its growth. Rum-producing companies are strengthening their presence by launching new products, mergers and acquisitions, and expansion of distribution channels. For instance, In August 2021, a UK-based brand, Arlu Rum, launched its first RTD cans in three flavors-passionfruit and mango mojito, blood orange and ginger beer, and spiced rum and cola.

Rum Market Report Highlights:

The off-trade segment accounted for the highest revenue share of over 79.42% in 2024 and is expected to grow significantly over the forecast period
The dark and golden rum segment contributed the largest revenue share of over 47.67% in 2024 owing to the growing demand from millennials
Asia Pacific accounted for the largest revenue share of over 39.59% in 2024 and is expected to grow at a substantial CAGR from 2025 to 2030. The presence of a huge population, rise in disposable income, easy availability of products, and rising popularity of rum in the younger generation leads to a high market share
The North America rum market is projected to grow at a CAGR of 4.8% from 2025 to 2030. This is owing to the presence of a large number of global producers, rising demand for premium rums, and increase consumption of flavored and spiced rums in cocktails

Product Code: GVR-4-68039-924-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information channel Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information channel Analysis
- 1.4.1. Data Analysis Models
1.5. Market Distribution Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Product Outlook
2.5. Competitive Landscape Outlook

Chapter 3. Rum Market Variables, Trends & Scope

3.1. Market Introduction
- 3.1.1. Rum Market Size & Growth Rate, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Vending Machine Operator's Analysis
- 3.3.2. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Rum Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Rum Market: Product Mode Estimates & Trend Analysis

5.1. Rum Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Dark and Golden Rum
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. White Rum
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Flavored and Spiced Rum
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Rum Market: Distribution Channel Estimates & Trend Analysis

6.1. Rum Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Location, 2018 - 2030 (USD Million)
- 6.3.1. Off-Trade
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. On-Trade
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Rum Market: Regional Estimates & Trend Analysis

7.1. Rum Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. Germany
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. UK
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Russia
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. Philippines
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.3. Argentina
    - 7.3.4.3.1. Key country dynamics
    - 7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performances
- 8.4.1. Revenue
- 8.4.2. COGS
- 8.4.3. Gross Profit Margin (%)
- 8.4.4. EBIT/EBITDA
- 8.4.5. Regional Revenue Breakdown
- 8.4.6. Business Segment Revenue Breakdown (as per annual report)
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Bacardi Limited
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Information
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Davide Campari-Milano N.V.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial information
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Demerara Distillers Ltd. (DDL)
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial information
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Diageo Plc
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial information
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. LT Group Inc.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial information
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Nova Scotia Spirit Co.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial information
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Pernod Ricard SA
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial information
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Dictador Europe Sp. z o.o.
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial information
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. William Grant & Sons Ltd.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial information
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Mohan Meakin Limited
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial information
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-924-1

List of Tables

Table 1 Rum market - Key market driver analysis
Table 2 Rum market - Key market restraint analysis
Table 3 Rum market estimates & forecast, by product (USD Million)
Table 4 Rum market estimates & forecast, by distribution channel (USD Million)
Table 5 North America rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 North America rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 7 North America rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 8 U.S. macro-economic outlay
Table 9 U.S. rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 10 U.S. rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 11 U.S. rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 14 Canada rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 17 Mexico rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 18 Canada rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 19 Europe rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 20 Europe rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 21 Europe rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 22 Germany macro-economic outlay
Table 23 Germany rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 24 Germany rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 25 Germany rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 26 UK macro-economic outlay
Table 27 UK rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 28 UK rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 29 UK rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 30 France macro-economic outlay
Table 31 France rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 32 France rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 33 France rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 34 Italy macro-economic outlay
Table 35 Italy rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 Italy rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 37 Italy rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 38 Russia macro-economic outlay
Table 39 Russia rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 40 Russia rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 41 Russia rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 42 Asia Pacific rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 43 Asia Pacific rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 44 Asia Pacific rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 45 China macro-economic outlay
Table 46 China rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 47 China rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 48 China rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 49 Japan macro-economic outlay
Table 50 Japan rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 51 Japan rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 52 Japan rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 53 India macro-economic outlay
Table 54 India rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 55 India rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 56 India rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 57 Australia macro-economic outlay
Table 58 Australia rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 59 Australia rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 60 Australia rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 61 Philippines macro-economic outlay
Table 62 Philippines rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 63 Philippines rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 64 Philippines rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 65 Central & South America rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 66 Central & South America rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 67 Central & South America rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 68 Brazil macro-economic outlay
Table 69 Brazil rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 70 Brazil rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 71 Brazil rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 72 Argentina macro-economic outlay
Table 73 Argentina rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 74 Argentina rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 75 Argentina rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 76 Middle East & Africa rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 77 Middle East & Africa rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 78 Middle East & Africa rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 79 South Africa macro-economic outlay
Table 80 South Africa rum market estimates and forecast, 2018 - 2030 (USD Million)
Table 81 South Africa rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 82 South Africa rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 83 Recent developments & impact analysis by key market participants
Table 84 Company market share, 2024
Table 85 Company heat map analysis
Table 86 Companies undergoing key strategies

List of Figures

Fig. 1 Rum market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Rum market size, 2018 to 2030 (USD Million)
Fig. 12 Rum market: Penetration & growth prospect mapping
Fig. 13 Rum market: Value chain analysis
Fig. 14 Rum market: Profit margin analysis
Fig. 15 Rum market: Market dynamics
Fig. 16 Rum market: Porter's five forces analysis
Fig. 17 Rum market, by product: Key Takeaways
Fig. 18 Rum market: Product movement analysis, 2024 & 2030 (%)
Fig. 19 Dark and golden rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 White rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Flavored and spiced rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 Other rum products market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Rum market, by distribution channel: Key Takeaways
Fig. 24 Rum market: Distribution Channel movement analysis, 2024 & 2030 (%)
Fig. 25 Off-trade rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 On-trade rum estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 U.S. rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Canada rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 Mexico rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 Europe rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 UK rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Germany rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 France rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 36 Italy rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 37 Russia rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 38 Asia Pacific rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 39 China rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 40 Japan rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 41 Australia rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 42 Philippines rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 43 Central & South America rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 44 Brazil rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 45 Argentina rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 46 Middle East & Africa rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 47 South Africa rum market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2024
Fig. 50 Strategic framework of the rum market

Rum Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Rum Market Growth & Trends:

Rum Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Rum Market Variables, Trends & Scope

Chapter 4. Rum Market: Consumer Behavior Analysis

Chapter 5. Rum Market: Product Mode Estimates & Trend Analysis

Chapter 6. Rum Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Rum Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures