The pet raw food market refers to the production, distribution, and sale of uncooked and minimally processed food products formulated to meet the nutritional needs of domesticated animals, primarily dogs and cats.
The pet raw food market consists of sales of pet raw food by entities (organizations, sole traders, and partnerships). These products are designed to replicate the natural diets that pets' wild ancestors might have consumed, focusing on high-quality, biologically appropriate ingredients that are free from synthetic additives, preservatives, and artificial coloring.
The global pet raw food market was valued at $2,228.39 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 10.00%.
Increased Awareness Of Pet Nutrition And Health
During the historic period, the increased awareness of pet nutrition and health supported the growth of the pet raw food market. Rising consumer awareness about the impact of diet on pet health is fueling demand for higher-quality, natural food options, with raw diets gaining traction due to their perceived nutritional advantages and alignment with pets' ancestral eating habits. Enhanced understanding of nutrition's role in addressing digestive health, coat condition and immune function motivates pet owners to consider raw feeding as a preventative and therapeutic approach. For example, in February 2023, according to the Voice of the Consumer: Health and Nutrition Survey by Euro monitor International Ltd., a UK-based data analytics and research company, the frequency of daily or nearly daily pet treatment rose from 26% in 2021 to 29% in 2023. Consumers are increasingly prioritizing health overindulgence, seeking nourishing and functional treats. Additionally, options for managing pets' emotional and mental well-being include play and behavioral training, as well as consumables designed to alleviate stress, anxiety and promote relaxation. Therefore, the increased awareness of pet nutrition and health drove the growth of the pet raw food market.
Innovative Raw Meals For Dogs In Block And Nugget Formats
Major companies operating in the pet raw food market are increasingly focusing on innovative raw meals for dogs, available in block and nugget formats. These products are designed to offer complete and balanced nutrition while providing convenience and ease of portioning for pet owners. By combining high-quality natural ingredients with user-friendly formats, companies aim to enhance pet health and simplify feeding routines. For example, in March 2025, Natures Menu Ltd, a UK-based leading raw and natural pet food company, launched a new range of its Complete & Balanced Raw meals for dogs in blocks and nugget formats: 500g No Grain Blocks and relaunched Raw Nuggets. Both formats are formulated with 80% high-quality meat and offal, complemented by 20% fruits and vegetables and enriched with superfoods to support overall health, digestion and a shiny coat. The No Grain Blocks are available in single-protein options like Beef, Turkey, Lamb and Duck, as well as multi-protein blends such as Goose & Turkey and Salmon & Chicken, with a Venison variety. The Raw Nuggets now offer multi-protein recipes including Turkey & Venison, Duck & Chicken and Rabbit & Turkey. These frozen meals are designed for convenience, simply thaw and serve-making raw feeding more accessible for pet owners.
The global pet raw food market is fragmented, with a large number of small players operating. The top 10 competitors in the market made up 8.77% of the total market in 2024.
Pet Raw Food Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global pet raw food market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for pet raw food? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet raw food market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet raw food market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by animal type and by application.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by animal type and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for pet raw food providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Kibble-Plus; Frozen; Dehydrated; Freeze-Dried
- 2) By Animal Type: Dogs; Cats; Other Animal Types
- 3) By Application: Online Sales; Offline Sales
- Companies Mentioned: Stella & Chewy's LLC; Primal Pet Foods Inc.; Natures Menu Ltd.; Open Farm Inc.; Instinct Pet Food
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; pet raw food indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.