PUBLISHER: Grand View Research | PRODUCT CODE: 1751519
PUBLISHER: Grand View Research | PRODUCT CODE: 1751519
Italy Gluten-free Products Market Size, Share & Trends Analysis Report By Product (Bakery Products, Dairy/Dairy Alternatives), By Distribution Channel, And Segment Forecasts, Key Companies And Competitive Analysis, 2025 - 2030
Italy Gluten-free Products Market Trends:
The Italy gluten-free products market size was estimated at USD 480.0 million in 2024 and is expected to grow at a CAGR of 10.5% from 2025 to 2030. The market for gluten-free products in Italy is experiencing significant growth due to a combination of health awareness, rising diagnoses of gluten-related disorders, and shifting consumer preferences. Traditionally known for its wheat-based cuisine, such as pasta, pizza, and bread, Italy has seen a noticeable increase in demand for gluten-free alternatives that allow individuals to enjoy their favorite foods without compromising their health.
Italy has one of the highest diagnosed rates of celiac disease in Europe, driven by effective screening programs and strong public health initiatives. As a result, a significant number of Italians follow a strict gluten-free diet out of medical necessity. In addition, rising awareness about non-celiac gluten sensitivity and a general perception that gluten-free foods are healthier and easier to digest have led many non-celiac consumers to adopt gluten-free eating habits.
Moreover, growing health and wellness awareness among Italians has led many to adopt gluten-free diets as a lifestyle choice, even without a medical diagnosis. Despite mixed scientific evidence, some consumers believe that reducing gluten intake can improve digestion, reduce inflammation, or support weight management. This broader health-conscious movement is driving demand for a variety of gluten-free foods beyond necessity.
Recognizing the seriousness of celiac disease, the Italian government provides a monthly stipend of up to €140 to affected individuals, facilitating access to gluten-free foods. Moreover, government support, such as subsidies for diagnosed individuals to purchase gluten-free products, has encouraged supply and demand. Italian consumers, known for their strong connection to traditional cuisine, now have access to a wide variety of gluten-free versions of pasta, bread, and baked goods, thanks to advancements in food technology and innovation. This accessibility, coupled with growing interest in wellness, clean eating, and specialty diets, propels the gluten-free market in Italy.
Italian producers have invested in research and development to create gluten-free products that resemble traditional Italian foods taste and texture. This innovation has expanded the variety and appeal of gluten-free options. For instance, in November 2024, Rich Products expanded its Authentically Italian Portfolio with two new offerings: the Gluten Free Cauliflower Pinsa and the Roman Style Pizza Dough Ball. The Cauliflower Pinsa is a plant-based, gluten-free, parbaked crust made with rice, buckwheat flour, and cauliflower, offering a soft interior and crunchy exterior for quick, oven-ready preparation. The Roman-style dough ball, made with high-hydration "00" flour, delivers authentic Italian texture and versatility for various dishes. These launches cater to the rising demand for artisanal, gluten-free foods, especially among Millennials and Gen Z consumers in quick-service restaurants and convenience outlets.
Italy Gluten-free Products Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Italy gluten-free products market report based on product, and distribution channel.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Bakery Products
- Dairy/dairy Alternatives
- Meats/meats Alternatives
- Condiments, Seasonings, Spreads
- Desserts & Ice-creams
- Prepared Food
- Pasta and Rice
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Convenience Stores
- Supermarkets & Hypermarket
- Specialty Stores
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. Italy Gluten-free Products Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Gluten-free Products Market Size & Growth Rate, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis -
- 3.5.1. Porter's Five Forces Analysis
- 3.5.2. PESTEL Analysis
- 3.6. Market Entry Strategies
Chapter 4. Italy Gluten-free Products Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Italy Gluten-free Products Market: Product Estimates & Trend Analysis
- 5.1. Italy Gluten-free Products Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Bakery Products
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Dairy/dairy Alternatives
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Meats/meats Alternatives
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Condiments, Seasonings, Spreads
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Desserts & Ice-creams
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Prepared Food
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.7. Pasta and Rice
- 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.8. Others
- 5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Bakery Products
Chapter 6. Italy Gluten-free Products Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Italy Gluten-free Products Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Convenience Stores
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Supermarkets & Hypermarket
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Specialty Stores
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Online
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Convenience Stores
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.4.1. Revenue
- 7.4.2. COGS
- 7.4.3. Gross Profit Margin (%)
- 7.4.4. EBIT/EBITDA
- 7.4.5. Regional Revenue Breakdown
- 7.4.6. Business Segment Revenue Breakdown (as per annual report)
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Conagra Brands, Inc.
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. The Hain Celestial Group
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. General Mills Inc.
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. MartinoRossi SpA
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. The Kraft Heinz Company
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Siete Foods
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Barilla G. e R. Fratelli S.p.A
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Bio c' Bon
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Dr. Schar
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Nestle S.A.
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Conagra Brands, Inc.
List of Tables
- Table 1 Italy gluten-free products market - Key market driver analysis
- Table 2 Italy gluten-free products market - Key market restraint analysis
- Table 3 Italy gluten-free products market estimates & forecast, by product (USD Million)
- Table 4 Italy gluten-free products market estimates & forecast, by distribution channel (USD Million)
- Table 5 Recent developments & impact analysis by key market participants
- Table 6 Company market share, 2024
- Table 7 Company heat map analysis
- Table 8 Companies undergoing key strategies
List of Figures
- Fig. 1 Italy gluten-free products market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Italy gluten-free products market size, 2018 to 2030 (USD Million)
- Fig. 12 Italy gluten-free products market size, 2018 to 2030 (Thousand Units)
- Fig. 13 Italy gluten-free products market: Penetration & growth prospect mapping
- Fig. 14 Italy gluten-free products market: Value chain analysis
- Fig. 15 Italy gluten-free products market: Profit margin analysis
- Fig. 16 Italy gluten-free products market: Market dynamics
- Fig. 17 Italy gluten-free products market: Porter's five forces analysis
- Fig. 18 Factors influencing buying decisions for Italy gluten-free products
- Fig. 19 Italy gluten-free products market, by product: Key Takeaways
- Fig. 20 Italy gluten-free products market: Product movement analysis, 2024 & 2030 (%)
- Fig. 21 Italy bakery products market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Italy dairy/dairy alternatives market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Italy meat/meat alternatives market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 Italy condiments, seasonings, spreads market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Italy desserts & ice-creams market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Italy prepared food market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Italy pasta and rice market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Italy others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Italy gluten-free products market, by distribution channel: Key Takeaways
- Fig. 30 Italy gluten-free products market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 31 Italy gluten-free products market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million)
- Fig. 32 Italy gluten-free products market estimates and forecasts through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
- Fig. 33 Italy gluten-free products market estimates and forecasts through specialty stores, 2018 - 2030 (USD Million)
- Fig. 34 Italy gluten-free products market estimates and forecasts through online, 2018 - 2030 (USD Million)
- Fig. 35 Italy gluten-free products market estimates and forecasts through others, 2018 - 2030 (USD Million)
- Fig. 36 Italy gluten-free products market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 37 Key company categorization
- Fig. 38 Company market share analysis, 2024
- Fig. 39 Strategic framework of Italy gluten-free products market
