PUBLISHER: Grand View Research | PRODUCT CODE: 1751559
PUBLISHER: Grand View Research | PRODUCT CODE: 1751559
The North America pet food market size was estimated at USD 51.02 billion in 2024 and is projected to grow at a CAGR of 4.5% from 2025 to 2030. The North American market, particularly in the United States and Canada, has been experiencing robust growth due to evolving consumer lifestyles, the increasing humanization of pets, and a heightened focus on pet health and wellness.
In the United States, approximately 66% of households owned a pet in 2023, according to the American Pet Products Association (APPA), translating to over 86 million homes. This surge in pet ownership has led to a rise in demand for both traditional and premium pet food products. The U.S. pet food market alone was valued at over USD 44 billion in 2023, and it continues to grow steadily with increasing expenditure on high-quality and specialized pet diets.
One major factor contributing to this growth is the shift toward the humanization of pets, where owners treat pets as integral family members. This emotional bond is driving demand for natural, organic, grain-free, raw, and functional pet foods that mimic human food trends. U.S. consumers are particularly drawn to products that promote digestive health, joint support, and weight control, reflecting a parallel between human and pet dietary preferences. This has led to significant investments in research and development by pet food companies aiming to cater to niche needs, including probiotic-enriched formulas, vegan alternatives, and allergen-specific diets.
Pet owners are also more informed about specific dietary needs and health conditions, leading to a rise in demand for specialized wet pet food products. Many wet pet food brands are now offering tailored formulations designed to address common pet health issues, such as weight management, digestive health, and joint support. This trend reflects the broader movement towards functional foods, where the focus is not just on basic nutrition but on providing additional health benefits. By catering to these needs, wet pet food manufacturers are capitalizing on the growing interest in pet health and wellness.
In addition, the rise in chronic health conditions among pets, such as obesity and diabetes, is influencing the wet pet food market. Wet pet food, with its lower calorie density and higher water content, is often recommended by veterinarians for managing these conditions. As a result, pet owners are increasingly opting for wet food to help prevent or manage health issues in their pets. This has led to a surge in demand for wet pet food products that offer balanced nutrition and support overall health.
Moreover, the increasing concern for pet health is driving innovation within the wet pet food market. Manufacturers are focusing on cleaner labels, using natural and organic ingredients, and avoiding artificial additives and preservatives. This aligns with the preferences of health-conscious pet owners who want to provide their pets with the best possible nutrition. As a result, the market is seeing an influx of wet pet food products that emphasize high-quality, wholesome ingredients, further fueling market growth.
In December 2024, Fruitables announced a dynamic rebrand along with the launch of a new Chicken & Cranberry Baked Biscuits dog treat. This move reflects the brand's commitment to providing nutritious, guilt-free treats as the pet treat market grows and pet owners increasingly seek healthier options. The new treats are under 10 calories per biscuit, made with high-quality ingredients like pumpkin and cranberries, and are free from artificial colors, preservatives, and flavors. They are baked in the USA and designed to support pet health and combat pet obesity.
North America Pet Food Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America pet food market report based on the product, pet type, category, distribution channel, and region.