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PUBLISHER: Grand View Research | PRODUCT CODE: 1771534
PUBLISHER: Grand View Research | PRODUCT CODE: 1771534
U.S. Veterinary Dental Health Market Size, Share & Trends Analysis Report By Animal Type (Large Animals, Small Animals), By Type (Products, Services), By Indication, By Distribution Channel, And Segment Forecasts, 2025 - 2030
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U.S. Veterinary Dental Health Market Trends:
The U.S. veterinary dental health market size was estimated at USD 2.92 billion in 2024 and is expected to grow at a CAGR of 6.20% from 2025 to 2030. The market is expanding due to rising awareness of hidden oral diseases in pets, increased emphasis on pain and stress management during dental procedures, improved client education and communication, growing adoption of evidence-based guidelines like the AAHA Dental Care Guidelines, and expanded availability of dental diagnostic tools and equipment. These factors are encouraging routine dental check-ups and treatments, leading to higher service uptake across general and specialty veterinary practices.
Oral disease remains the most commonly diagnosed health issue in adult dogs and cats in the United States, yet pet owners often overlook it. While routine dental care is widely recognized as vital to human health, many companion animals receive little to no dental attention. It is estimated that over 80% of dogs and 70% of cats develop some form of dental disease by the age of three, highlighting a critical gap in preventive care.
Common conditions include dental caries, tooth fractures, oral tumors, and feline-specific issues like tooth resorptive lesions and gingivostomatitis. However, periodontal disease is by far the most prevalent. If left untreated, this chronic and progressive condition can lead to pain, tooth loss, systemic infections, and damage to internal organs. As awareness grows, veterinary dentistry in the U.S. is rapidly evolving to meet demand. Pet owners are increasingly recognizing that oral care is not just cosmetic but an essential part of overall pet health. Poor dental hygiene can result in significant discomfort, reduced quality of life, and increased risk of heart, liver, and kidney complications.
Veterinary dentistry now emphasizes both treatment and prevention. Professional dental cleanings under anesthesia, combined with dental radiography, allow veterinarians to detect and address hidden problems such as root abscesses, bone loss, and fractures. At-home dental care, while important, is often insufficient for reaching below the gumline where the most serious issues begin. Technological advancements have further enhanced care quality. Digital dental radiography offers precise diagnostic imaging, while laser dentistry is gaining popularity for procedures like gingival contouring, tumor removal, and minimally invasive periodontal treatments. These innovations improve clinical outcomes, reduce discomfort, and shorten recovery times.
U.S. Veterinary Dental Health Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. veterinary dental health market report based on type, animal type, indication, and distribution channel:
- Animal Type Outlook (Revenue, USD Million, 2018 - 2030)
- Large Animals
- Small Animals
- Dogs
- Cats
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- Products
- Oral Care Products
- Tooth Pastes & Brushes
- Oral Care Solutions
- Dental Treats
- Dental Chews
- Dental Powder
- Others
- Medicines
- Equipment
- Services
- Diagnosis
- Treatment
- Dental Cleaning
- Surgery
- Root Canal Therapy
- Others
- Indication Outlook (Revenue, USD Million, 2018 - 2030)
- Gum Diseases
- Endodontic Diseases
- Dental Calculus
- Oral Tumor
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Veterinary Hospitals & Clinics
- Retail Pharmacies
- E-commerce
- Others
Product Code: GVR-4-68040-606-2
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.1.1. Regional Scope
- 1.1.2. Estimates and Forecast Timeline
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased Database
- 1.4.2. GVR's Internal Database
- 1.5. Market Formulation & Validation
- 1.6. Model Details
- 1.6.1. Commodity flow analysis
- 1.6.2. Global Market: CAGR Calculation
- 1.7. Research Scope and Assumptions
- 1.7.1. List of Secondary Sources
- 1.7.2. List of Primary Sources
- 1.7.3. Objectives
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. U.S. Veterinary Dental Health Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related/Ancillary Market Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Drivers Analysis
- 3.2.1.1. Rising Prevalence of Pet Dental Diseases
- 3.2.1.2. Growing Pet Population & Adoption
- 3.2.1.3. Increasing Adoption of Pet Insurance
- 3.2.1.4. Growing Awareness of Veterinary Dental Care
- 3.2.2. Market Restraints Analysis
- 3.2.2.1. High Cost of Diagnosis & Treatment
- 3.2.2.2. Lack of Veterinary Dentistry in Underdeveloped/Developing Countries
- 3.2.3. Market Opportunity Analysis
- 3.2.4. Market Challenges Analysis
- 3.2.1. Market Drivers Analysis
- 3.3. U.S. Veterinary Dental Health Market Analysis Tools
- 3.3.1. Porter's Analysis
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and Social Landscape
- 3.3.2.3. Technological landscape
- 3.3.2.4. Environmental Landscape
- 3.3.2.5. Legal landscape
- 3.3.1. Porter's Analysis
- 3.4. Estimated Animal Population by Key Species & Key Countries (2018-2024)
- 3.5. U.S. Pet Owner Demographics, 2023 & 2024
- 3.6. Prevalence of Oral Diseases in Animals
- 3.7. Product Price Analysis
- 3.8. Consumer Preference Analysis
- 3.9. Covid-19 Analysis
Chapter 4. U.S. Veterinary Dental Health Market: Type Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Global U.S. Veterinary Dental Health Market Movement Analysis
- 4.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Type, 2018 to 2030 (USD Million)
- 4.4. Products
- 4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2. Oral Care Products
- 4.4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.2. Tooth pastes & brushes (Enzymatic)
- 4.4.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.3. Oral care solutions
- 4.4.2.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.4. Dental Treats
- 4.4.2.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.5. Dental Chews
- 4.4.2.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.6. Dental Powder
- 4.4.2.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.2.7. Others
- 4.4.2.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.3. Medicines
- 4.4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4.4. Equipment
- 4.4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5. Services
- 4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.2. Diagnosis
- 4.5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.3. Treatment
- 4.5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.3.2. Dental Cleaning
- 4.5.3.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.3.3. Surgery
- 4.5.3.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.3.4. Root Canal Therapy
- 4.5.3.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5.3.5. Others
- 4.5.3.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. U.S. Veterinary Dental Health Market: Animal Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Global U.S. Veterinary Dental Health Market Movement Analysis
- 5.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Animal Type, 2018 to 2030 (USD Million)
- 5.4. Large Animals
- 5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5. Small Animals
- 5.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5.2. Dogs
- 5.5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5.3. Cats
- 5.5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5.4. Others
- 5.5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. U.S. Veterinary Dental Health Market: Indication Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Global U.S. Veterinary Dental Health Market Movement Analysis
- 6.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Indication, 2018 to 2030 (USD Million)
- 6.4. Gum Diseases
- 6.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5. Endodontic Diseases
- 6.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.6. Dental Calculus
- 6.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.7. Oral Tumor
- 6.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.8. Others
- 6.8.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7. U.S. Veterinary Dental Health Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Global U.S. Veterinary Dental Health Market Movement Analysis
- 7.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, Distribution Channel, 2018 to 2030 (USD Million)
- 7.4. Veterinary Hospitals
- 7.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.5. Retail Pharmacies
- 7.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.6. E-commerce
- 7.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Market Participant Categorization
- 8.2. Company Market Position Analysis/ Heat Map Analysis
- 8.3. Estimated Company Market Share Analysis, 2024
- 8.4. Strategy Mapping
- 8.4.1. Mergers & Acquisitions
- 8.4.2. Partnerships & Collaborations
- 8.4.3. Product Launches
- 8.4.4. Others
- 8.5. Company Profiles
- 8.5.1. Virbac
- 8.5.1.1. Participant's Overview
- 8.5.1.2. Financial Performance
- 8.5.1.3. Product Benchmarking
- 8.5.1.4. Strategic Initiatives
- 8.5.2. Colgate-Palmolive Company
- 8.5.2.1. Participant's Overview
- 8.5.2.2. Financial Performance
- 8.5.2.3. Product Benchmarking
- 8.5.2.4. Strategic Initiatives
- 8.5.3. Dechra Pharmaceuticals plc
- 8.5.3.1. Participant's Overview
- 8.5.3.2. Financial Performance
- 8.5.3.3. Product Benchmarking
- 8.5.3.4. Strategic Initiatives
- 8.5.4. Petzlife Products
- 8.5.4.1. Participant's Overview
- 8.5.4.2. Financial Performance
- 8.5.4.3. Product Benchmarking
- 8.5.4.4. Strategic Initiatives
- 8.5.5. Imrex
- 8.5.5.1. Participant's Overview
- 8.5.5.2. Financial Performance
- 8.5.5.3. Product Benchmarking
- 8.5.5.4. Strategic Initiatives
- 8.5.6. Nestle Purina Pet Care
- 8.5.6.1. Participant's Overview
- 8.5.6.2. Financial Performance
- 8.5.6.3. Product Benchmarking
- 8.5.6.4. Strategic Initiatives
- 8.5.7. Vetoquinol SA
- 8.5.7.1. Participant's Overview
- 8.5.7.2. Financial Performance
- 8.5.7.3. Product Benchmarking
- 8.5.7.4. Strategic Initiatives
- 8.5.8. Ceva Sane Animale
- 8.5.8.1. Participant's Overview
- 8.5.8.2. Financial Performance
- 8.5.8.3. Product Benchmarking
- 8.5.8.4. Strategic Initiatives
- 8.5.9. TropiClean Pet Products
- 8.5.9.1. Participant's Overview
- 8.5.9.2. Financial Performance
- 8.5.9.3. Product Benchmarking
- 8.5.9.4. Strategic Initiatives
- 8.5.10. Basepaws, Inc (Zoetis)
- 8.5.10.1. Participant's Overview
- 8.5.10.2. Financial Performance
- 8.5.10.3. Product Benchmarking
- 8.5.10.4. Strategic Initiatives
- 8.5.11. Dentalaire, International.
- 8.5.11.1. Participant's Overview
- 8.5.11.2. Financial Performance
- 8.5.11.3. Product Benchmarking
- 8.5.11.4. Strategic Initiatives
- 8.5.12. Midmark Corporation.
- 8.5.12.1. Participant's Overview
- 8.5.12.2. Financial Performance
- 8.5.12.3. Product Benchmarking
- 8.5.12.4. Strategic Initiatives
- 8.5.13. Heska Corporation (Mars Inc.)
- 8.5.13.1. Participant's Overview
- 8.5.13.2. Financial Performance
- 8.5.13.3. Product Benchmarking
- 8.5.13.4. Strategic Initiatives
- 8.5.14. Merial (Boehringer sub)
- 8.5.14.1. Participant's Overview
- 8.5.14.2. Financial Performance
- 8.5.14.3. Product Benchmarking
- 8.5.14.4. Strategic Initiatives
- 8.5.15. Pharmadent Remedies Pvt. Ltd.
- 8.5.15.1. Participant's Overview
- 8.5.15.2. Financial Performance
- 8.5.15.3. Product Benchmarking
- 8.5.15.4. Strategic Initiatives
- 8.5.1. Virbac
Chapter 9. Key Takeaways
Product Code: GVR-4-68040-606-2
List of Tables
- Table 1 List of Secondary Sources
- Table 2 List of Abbreviations
- Table 3 U.S. Veterinary Dental Health Market, by Type, 2018 - 2030 (USD Million)
- Table 4 U.S. Veterinary Dental Health Market, by Animal Type, 2018 - 2030 (USD Million)
- Table 5 U.S. Veterinary Dental Health Market, by Indication, 2018 - 2030 (USD Million)
- Table 6 U.S. Veterinary Dental Health Market, by Distribution Channel, 2018 - 2030 (USD Million)
- Table 7 Company Overview
- Table 8 Service Benchmarking
- Table 9 Financial Performance
- Table 10 Strategic Initiatives
List of Figures
- Fig. 1 U.S. veterinary dental health market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Data analysis models
- Fig. 6 Market formulation and validation
- Fig. 7 Data validating & publishing
- Fig. 8 General methodology for a commodity flow analysis of the U.S. Veterinary Dental Health Market
- Fig. 9 Commodity flow analysis
- Fig. 10 Parent market analysis
- Fig. 11 Market snapshot
- Fig. 12 Segment snapshot
- Fig. 13 Segment snapshot
- Fig. 14 Segment snapshot
- Fig. 15 Competitive landscape snapshot
- Fig. 16 Parent market value, 2024 (USD Billion)
- Fig. 17 Ancillary market outlook, 2024
- Fig. 18 U.S. veterinary dental health market dynamics
- Fig. 19 Estimated animal population, 2018-2024 by key species and key countries
- Fig. 20 U.S. veterinary dental health market: PORTER's analysis
- Fig. 21 U.S. veterinary dental health market: PESTEL analysis
- Fig. 22 U.S. veterinary dental health market by type: Key Takeaways
- Fig. 23 U.S. veterinary dental health market by type, 2024 & 2030
- Fig. 24 Products market, 2018 - 2030 (USD Million)
- Fig. 25 Oral care products market, 2018 - 2030 (USD Million)
- Fig. 26 Tooth pastes & brushes (Enzymatic) market, 2018 - 2030 (USD Million)
- Fig. 27 Oral care solutions market, 2018 - 2030 (USD Million)
- Fig. 28 Dental treats market, 2018 - 2030 (USD Million)
- Fig. 29 Dental chews market, 2018 - 2030 (USD Million)
- Fig. 30 Dental powder market, 2018 - 2030 (USD Million)
- Fig. 31 Others market, 2018 - 2030 (USD Million)
- Fig. 32 Medicines market, 2018 - 2030 (USD Million)
- Fig. 33 Equipment market, 2018 - 2030 (USD Million)
- Fig. 34 Services market, 2018 - 2030 (USD Million)
- Fig. 35 Diagnosis market, 2018 - 2030 (USD Million)
- Fig. 36 Treatment market, 2018 - 2030 (USD Million)
- Fig. 37 Dental cleaning market, 2018 - 2030 (USD Million)
- Fig. 38 Surgery market, 2018 - 2030 (USD Million)
- Fig. 39 Root canal therapy market, 2018 - 2030 (USD Million)
- Fig. 40 Others market, 2018 - 2030 (USD Million)
- Fig. 41 U.S. veterinary dental health market by animal type: Key Takeaways
- Fig. 42 U.S. veterinary dental health market by animal type, 2024 & 2030
- Fig. 43 Large Animals market, 2018 - 2030 (USD Million)
- Fig. 44 Small animals market, 2018 - 2030 (USD Million)
- Fig. 45 Dogs market, 2018 - 2030 (USD Million)
- Fig. 46 Cats market, 2018 - 2030 (USD Million)
- Fig. 47 Other animals market, 2018 - 2030 (USD Million)
- Fig. 48 U.S. veterinary dental health market by indication: Key Takeaways
- Fig. 49 U.S. veterinary dental health market by indication, Market Share, 2024 & 2030
- Fig. 50 Gum diseases market, 2018 - 2030 (USD Million)
- Fig. 51 Endodontic diseases market, 2018 - 2030 (USD Million)
- Fig. 52 Dental calculus market, 2018 - 2030 (USD Million)
- Fig. 53 Oral tumor market, 2018 - 2030 (USD Million)
- Fig. 54 Other indication market, 2018 - 2030 (USD Million)
- Fig. 55 U.S. veterinary dental health market by distribution channel: Key Takeaways
- Fig. 56 U.S. veterinary dental health market by distribution channel, Market Share, 2024 & 2030
- Fig. 57 Veterinary hospitals Market, 2018 - 2030 (USD Million)
- Fig. 58 Retail pharmacies market, 2018 - 2030 (USD Million)
- Fig. 59 E-commerce market, 2018 - 2030 (USD Million)
- Fig. 60 Other market, 2018 - 2030 (USD Million)
- Fig. 61 U.S. veterinary dental health market revenue, by region, 2024 & 2030 (USD Million)
- Fig. 62 Market participant categorization
- Fig. 63 Heat map analysis
- Fig. 64 Strategic framework
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