PUBLISHER: Grand View Research | PRODUCT CODE: 1772334
PUBLISHER: Grand View Research | PRODUCT CODE: 1772334
U.S. Sports Betting Market Size, Share & Trends Analysis Report By Platform (Online, Offline), By Betting Type (Fixed Odds Wagering, Exchange Betting), By Sports Type (Baseball, Horse Racing), And Segment Forecasts, 2025 - 2030
U.S. Sports Betting Market Size & Trends:
The U.S. sports betting market size was estimated at USD 17.94 billion in 2024 and is expected to grow at a CAGR of 10.9% from 2025 to 2030. The growth is primarily driven by the legalization of online and mobile wagering across multiple states. The convenience of mobile platforms, increasing sports viewership, and evolving consumer behavior toward real-time, interactive betting have accelerated adoption. Additionally, partnerships between sports books and sports leagues, teams, and media companies have contributed to mainstream acceptance, while state governments benefit from the substantial tax revenues generated from regulated wagering activities.
A major trend in the industry is the integration of betting features into live sports broadcasts and streaming platforms. Operators are increasingly investing in second-screen experiences, real-time odds integration, and gamified interfaces to attract and retain users during live events. Media-sportsbook collaborations, such as ESPN Bet and FanDuel's partnerships with major networks, are reshaping how sports content is consumed. These strategies aim to enhance user engagement by seamlessly merging sports entertainment with betting, creating new monetization models while improving the fan experience.
Another emerging trend is the focus on data-driven personalization and in-play betting. As bettors seek more control and customization, sportsbooks are expanding their offerings to include features such as micro-betting, cash-out options, and tailored odds. Artificial intelligence and machine learning tools are being utilized to enhance recommendation engines and better understand user preferences. This shift toward dynamic betting formats aligns with broader digital consumption trends, particularly among younger demographics who prefer fast, interactive, mobile-first experiences over traditional pre-game wagers.
Key companies operating in the U.S. market have adopted various strategies to expand their presence. DraftKings and FanDuel continue to lead in market coverage by leveraging mobile apps and media partnerships. BetMGM, through its joint venture structure, combines retail presence with digital scalability. Bet365 has partnered with major league teams to increase brand visibility. Meanwhile, operators such as 888 Holdings and Unibet are selectively expanding in regulated states. Companies such as IGT and Sportech focus on providing platforms and retail infrastructure, offering vital support to licensed operators. Together, these firms are shaping a competitive and rapidly evolving landscape.
U.S. Sports Betting Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. sports betting market report based on platform, betting type, and sports type:
- Platform Outlook (Revenue, USD Million, 2018 - 2030)
- Online
- Offline
- Betting Type Outlook (Revenue, USD Million, 2018 - 2030)
- Fixed Odds Wagering
- Exchange Betting
- Live/In-Play Betting
- eSports Betting
- Others
- Sports Type Outlook (Revenue, USD Million, 2018 - 2030)
- Football
- Basketball
- Baseball
- Horse Racing
- Cricket
- Hockey
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. U.S. Sports Betting Market Snapshot
- 2.2. U.S. Sports Betting Market- Segment Snapshot (1/2)
- 2.3. U.S. Sports Betting Market- Segment Snapshot (2/2)
- 2.4. U.S. Sports Betting Market- Competitive Landscape Snapshot
Chapter 3. U.S. Sports Betting Market - Industry Outlook
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's five forces analysis
- 3.4.2. Macroeconomic analysis
- 3.5. U.S. Sports Betting Market- COVID-19 Impact Analysis
Chapter 4. U.S. Sports Betting Market: Platform Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. U.S. Sports Betting Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Online
- 4.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.4. Offline
- 4.4.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
Chapter 5. U.S. Sports Betting Market: Betting Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. U.S. Sports Betting Market: Betting Type Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Fixed Odds Wagering
- 5.3.1. Fixed Odds Wagering Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 5.4. Exchange Betting
- 5.4.1. Exchange Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 5.5. Live/In-Play Betting
- 5.5.1. Live/In-Play Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 5.6. eSports Betting
- 5.6.1. eSports Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 5.7. Others Betting
- 5.7.1. Others Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
Chapter 6. U.S. Sports Betting Market: Sports Type Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. U.S. Sports Betting Market: Sports Type Movement Analysis, 2024 & 2030 (USD Million)
- 6.3. Football
- 6.3.1. Football Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.4. Basketball
- 6.4.1. Basketball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.5. Baseball
- 6.5.1. Baseball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.6. Horse Racing
- 6.6.1. Horse Racing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.7. Cricket
- 6.7.1. Cricket Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.8. Hockey
- 6.8.1. Hockey Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.9. Others
- 6.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
Chapter 7. U.S. Sports Betting Market - Competitive Landscape
- 7.1. Company Categorization
- 7.2. Company Market Positioning
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. 888 Holdings
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Recent Developments
- 7.4.2. Bet365
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Recent Developments
- 7.4.3. Betsson AB
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Recent Developments
- 7.4.4. Churchill Downs Inc.
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Recent Developments
- 7.4.5. Entain plc
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Recent Developments
- 7.4.6. Flutter Entertainment
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Recent Developments
- 7.4.7. IGT
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Recent Developments
- 7.4.8. Kindred Group
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Recent Developments
- 7.4.9. DraftKings
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Recent Developments
- 7.4.10. Sportech plc
- 7.4.10.1. Participant's Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Recent Developments
- 7.4.11. FanDuel Group
- 7.4.11.1. Participant's Overview
- 7.4.11.2. Financial Performance
- 7.4.11.3. Product Benchmarking
- 7.4.11.4. Recent Developments
- 7.4.1. 888 Holdings
List of Tables
- Table 1 U.S. sports betting market size estimates & forecasts 2018 - 2030 (USD Million)
- Table 2 U.S. sports betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 3 U.S. sports betting market, by platform 2018 - 2030 (USD Million)
- Table 4 U.S. sports betting market, by betting type 2018 - 2030 (USD Million)
- Table 5 U.S. sports betting market, by sports type 2018 - 2030 (USD Million)
- Table 6 Online market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 7 Offline market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 8 Fixed odds wagering market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 9 Exchange betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 10 Live/In-Play betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 11 eSports betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 12 Others market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 13 Football market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 14 Football market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 15 Baseball market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 16 Horse racing market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 17 Cricket market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 18 Hockey market estimates & forecasts, 2018 - 2030 (USD Million)
- Table 19 Others market estimates & forecasts, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 U.S. Sports Betting Market segmentation
- Fig. 2 Information procurement
- Fig. 3 Data analysis models
- Fig. 4 Market formulation and validation
- Fig. 5 Data validating & publishing
- Fig. 6 U.S. Sports Betting Market snapshot
- Fig. 7 U.S. Sports Betting Market segment snapshot
- Fig. 8 U.S. Sports Betting Market competitive landscape snapshot
- Fig. 9 Market research process
- Fig. 10 Market driver relevance analysis (current & future impact)
- Fig. 11 Market restraint relevance analysis (current & future impact)
- Fig. 12 U.S. Sports Betting Market, by platform, key takeaways, 2018 - 2030 Revenue (USD Million)
- Fig. 13 U.S. Sports Betting Market, by platform: market share, 2024 & 2030
- Fig. 14 Online market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 15 Offline market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 16 U.S. Sports Betting Market, by betting type, key takeaways, 2018 - 2030 Revenue (USD Million)
- Fig. 17 U.S. Sports Betting Market, by betting type: market share, 2024 & 2030
- Fig. 18 Fixed odds wagering market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Exchange betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Live/In-Play betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 21 eSports betting market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Others market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 23 U.S. Sports Betting Market, by sports type, key takeaways, 2018 - 2030 Revenue (USD Million)
- Fig. 24 U.S. Sports Betting Market, by sports type: market share, 2024 & 2030
- Fig. 25 Football market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Basketball market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Baseball market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Horse racing market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Cricket market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Hockey market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Others market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Key company categorization
- Fig. 33 Strategy framework
