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PUBLISHER: Grand View Research | PRODUCT CODE: 1772389
PUBLISHER: Grand View Research | PRODUCT CODE: 1772389
Southeast Asia Household Appliances Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030
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PAGES: 110 Pages
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Market Size & Trends:
The Southeast Asia household appliances market size was estimated at USD 21.25 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2030. The market is driven by factors such as rapid urbanization and the expansion of the middle-class population across Southeast Asian countries such as Indonesia, Vietnam, Thailand, and the Philippines. As more people move to urban areas and experience rising disposable incomes, a growing demand for modern household appliances enhance convenience and living standards. Changing lifestyles and the increasing number of dual-income households are also contributing to the rising adoption of major appliances such as refrigerators, washing machines, and air conditioners.
The market is also driven by factors such as environmental concerns and stricter energy regulations. These are pushing manufacturers to innovate with energy-efficient and eco-friendly models. Government incentives and consumer preference for sustainability are further boosting the demand for appliances with low energy and water usage. The increasing focus on convenience, coupled with the popularity of compact, multifunctional appliances, is also supporting market expansion in densely populated urban areas. In parallel, the integration of smart technologies into both major and small appliances is accelerating market growth as consumers embrace connected devices that offer remote control, automation, and energy-saving features. Meanwhile, voice-controlled and app-enabled appliances are becoming more popular, especially among the region's young, tech-savvy consumers.
The rise of e-commerce and improved retail infrastructure has also made household appliances more accessible to consumers, even in semi-urban and rural areas. Online platforms offer a wide range of products, competitive pricing, and convenient delivery options, encouraging broader market penetration. Furthermore, increased brand competition and frequent product innovation are providing consumers with more choices and value-added features, such as customizable settings, AI-based functionality, and seamless integration with smart home ecosystems. This competitive landscape also drives down prices, making household appliances more affordable for a larger segment of the population.
Southeast Asia Household Appliances Market Report Segmentation
This report forecasts revenue growth at regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Southeast Asia household appliances market report based on product, distribution channel, and country.
- Product Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
- Major Appliances
- Water Heater
- Dishwasher
- Refrigerator
- Cooktop, Cooking Range, Microwave, and Oven
- Vacuum Cleaner
- Washing Machine and Dryers
- Air Conditioner
- Small Appliances
- Coffee Makers
- Toasters
- Juicers, Blenders and Food Processors
- Hair Dryers
- Irons
- Deep Fryers
- Space Heaters
- Electric Trimmers and Shavers
- Air Purifiers
- Humidifiers & Dehumidifiers
- Rice Cookers & Steamers
- Air Fryers
- Distribution Channel Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
- Hypermarkets & Supermarkets
- Electronic Stores
- Exclusive Brand Outlets
- Online
- Others
- Country Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
- Southeast Asia
- Indonesia
- Philippines
- Singapore
- Thailand
- Vietnam
Product Code: GVR-4-68040-615-0
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
Chapter 3. Southeast Asia Household Appliances Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
- 3.7. Pricing Analysis, by country, 2024
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Southeast Asia Household Appliances Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2024 & 2030
- 5.2. Major Appliances
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.2. Water Heater
- 5.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.3. Dishwasher
- 5.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.4. Refrigerator
- 5.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.5. Cooktop, Cooking Range, Microwave, and Oven
- 5.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.6. Vacuum Cleaner
- 5.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.7. Washing Machine and Dryers
- 5.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.2.8. Air Conditioner
- 5.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3. Small Appliances
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.2. Coffee Makers
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.3. Toasters
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.4. Juicers, Blenders and Food Processors
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.5. Hair Dryers
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.6. Irons
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.7. Deep Fryers
- 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.8. Space Heaters
- 5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.9. Electric Trimmers and Shavers
- 5.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.10. Air Purifiers
- 5.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.11. Humidifiers & Dehumidifiers
- 5.3.11.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.12. Rice Cookers & Steamers
- 5.3.12.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 5.3.13. Air Fryers
- 5.3.13.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 6. Southeast Asia Household Appliances Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.2. Hypermarkets & Supermarkets
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 6.3. Electronic Stores
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 6.4. Exclusive Brand Outlets
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 6.5. Online
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 6.6. Others
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 7. Southeast Asia Household Appliances Market: Country Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2024 & 2030
- 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 7.3. Southeast Asia
- 7.3.1. Indonesia
- 7.3.1.1. Key country dynamics
- 7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7.3.2. Philippines
- 7.3.2.1. Key country dynamics
- 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7.3.3. Singapore
- 7.3.3.1. Key country dynamics
- 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7.3.4. Thailand
- 7.3.4.1. Key country dynamics
- 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7.3.5. Vietnam
- 7.3.5.1. Key country dynamics
- 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7.3.1. Indonesia
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Samsung Electronics Co. Ltd.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Whirlpool Corporation
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. LG Electronics
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Electrolux AB
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Haier Group Corporation
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Robert Bosch GmbH
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Panasonic Corporation
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Midea Group Co., Ltd
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Sharp Corporation
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Miele Group
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.11. Koninklijke Philips N.V.
- 8.9.11.1. Company Overview
- 8.9.11.2. Financial Performance
- 8.9.11.3. Product Portfolios
- 8.9.11.4. Strategic Initiatives
- 8.9.12. Breville Group Limited
- 8.9.12.1. Company Overview
- 8.9.12.2. Financial Performance
- 8.9.12.3. Product Portfolios
- 8.9.12.4. Strategic Initiatives
- 8.9.13. De'Longhi S.p.A.
- 8.9.13.1. Company Overview
- 8.9.13.2. Financial Performance
- 8.9.13.3. Product Portfolios
- 8.9.13.4. Strategic Initiatives
- 8.9.14. SEB Groupe (Groupe SEB)
- 8.9.14.1. Company Overview
- 8.9.14.2. Financial Performance
- 8.9.14.3. Product Portfolios
- 8.9.14.4. Strategic Initiatives
- 8.9.15. Dyson Limited
- 8.9.15.1. Company Overview
- 8.9.15.2. Financial Performance
- 8.9.15.3. Product Portfolios
- 8.9.15.4. Strategic Initiatives
- 8.9.1. Samsung Electronics Co. Ltd.
Product Code: GVR-4-68040-615-0
List of Tables
- 1. Southeast Asia household appliances market - Key market driver analysis
- 2. Southeast Asia household appliances market - Key market restraint analysis
- 3. Southeast Asia household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- 4. Southeast Asia household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
- 5. Southeast Asia household appliances market revenue estimates and forecast by Region, 2018 - 2030 (USD Million, Thousand Units)
- 6. Southeast Asia household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 7. Indonesia macro-economic outlay
- 8. Indonesia household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- 9. Indonesia household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
- 10. Philippines macro-economic outlay
- 11. Philippines household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- 12. Philippines household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
- 13. Singapore macro-economic outlay
- 14. Singapore household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- 15. Singapore household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
- 16. Thailand macro-economic outlay
- 17. Thailand household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- Thailand household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
- 18. Vietnam macro-economic outlay
- 19. Vietnam household appliances market estimates and forecast by product 2018 - 2030 (USD Million, Thousand Units)
- 20. Vietnam household appliances market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Thousand Units)
List of Figures
- 1. Southeast Asia household appliances market snapshot
- 2. Southeast Asia household appliances market segmentation & scope
- 3. Southeast Asia household appliances market penetration & growth prospect mapping
- 4. Southeast Asia household appliances market value chain analysis
- 5. Southeast Asia household appliances market dynamics
- 6. Southeast Asia household appliances market Porter's Five Forces analysis
- 7. Southeast Asia household appliances market: Product movement analysis, 2024 & 2030 (%)
- 8. Major appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 9. Water heater market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 10. Dishwasher market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 11. Refrigerator market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 12. Cooktop, cooking range, microwave, and oven market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 13. Vacuum cleaner market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 14. Washing machine and dryers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 15. Air conditioner market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 16. Small appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 17. Coffee makers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 18. Toasters market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 19. Juicers, blenders and food processors market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 20. Hair dryers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 21. Irons market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 22. Deep fryers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 23. Space heaters market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 24. Electric trimmers and shavers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 25. Air purifiers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 26. Humidifiers & dehumidifiers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 27. Rice cookers & steamers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 28. Air fryers market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 29. Southeast Asia household appliances market: Distribution channel movement analysis, 2024 & 2030 (%)
- 30. Southeast Asia household appliances market estimates and forecast, through hypermarkets & supermarkets, 2018 - 2030 (USD Million, Thousand Units)
- 31. Southeast Asia household appliances market estimates and forecast, through electronic stores, 2018-2030 (USD Million, Thousand Units)
- 32. Southeast Asia household appliances market estimates and forecast, through exclusive brand outlets, 2018-2030 (USD Million, Thousand Units)
- 33. Southeast Asia household appliances market estimates and forecast, through online channels, 2018-2030 (USD Million, Thousand Units)
- 34. Southeast Asia household appliances market estimates and forecast, through other channels, 2018-2030 (USD Million, Thousand Units)
- 35. Southeast Asia household appliances market: Regional movement analysis, 2024 & 2030 (%)
- 36. Southeast Asia household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 37. Indonesia household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 38. Philippines household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 39. Singapore household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 40. Thailand household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
- 41. Vietnam household appliances market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
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