PUBLISHER: Grand View Research | PRODUCT CODE: 1772407
PUBLISHER: Grand View Research | PRODUCT CODE: 1772407
The U.S. detergent alcohols market size was estimated at USD 1.15 billion in 2024 and is projected to grow at a CAGR of 5.2% from 2025 to 2030. The market is primarily driven by rising consumer demand for sustainable and bio-based cleaning products, regulatory push toward environmentally friendly and biodegradable surfactants, and increasing hygiene awareness across residential and industrial sectors. Manufacturers are prioritizing the use of naturally derived detergent alcohols to align with green chemistry initiatives and meet stringent labeling standards such as the EPA Safer Choice and the USDA BioPreferred. The shift toward concentrated and high-performance formulations in laundry and dishwashing segments, coupled with growth in personal care and cosmetic applications, is accelerating the consumption of both natural and synthetic detergent alcohols across the value chains.
The market presents strong growth opportunities driven by the rising adoption of plant-based and biodegradable ingredients across home care, personal care, and institutional cleaning applications. Increasing consumer preference for clean-label and eco-certified products is opening new avenues for manufacturers offering RSPO-certified and non-GMO natural alcohols. Moreover, the expansion of green chemistry and circular economy initiatives is encouraging innovation in bio-based alcohol production technologies, including enzymatic and fermentation processes. Strategic partnerships between oleochemical producers and major FMCG companies are also expected to create long-term demand visibility, particularly in premium and performance-oriented formulations.
Despite promising growth prospects, the market faces notable challenges such as feedstock price volatility, especially for natural detergent alcohols derived from palm and coconut oils, which are influenced by climatic, geopolitical, and supply chain factors. The market also contends with increasing regulatory scrutiny around sustainability claims, requiring transparent and traceable sourcing practices. Synthetic detergent alcohol producers face pressure to reduce their carbon footprint, as petrochemical-derived ingredients face pushbacks from environmentally conscious consumers.
U.S. Detergent Alcohols Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. detergent alcohols market report based on application, and source.