U.S. Seasoning Blends Market Size, Share & Trend Analysis Report By Product (BBQ Rubs, Cajun Rubs), By Brand (National Brand, Private Label Brand), By Distribution Channel (Foodservice, Retail), And Segment Forecasts, 2025

The U.S. seasoning blends market size was estimated at USD 5.28 billion in 2024 and is projected to grow at a CAGR of 4.4% from 2025 to 2030. The U.S. seasoning blends industry is expanding, fueled by the country's large, diverse population and a vibrant food culture that values both flavor and convenience.

Steady growth is expected as consumer tastes evolve and interest in culinary exploration rises. More Americans are gravitating toward bold, umami-rich, and globally inspired flavors, with Mexican, Asian, and Mediterranean blends gaining significant popularity.

Health and wellness trends are strongly influencing the market, as U.S. consumers increasingly prefer clean-label, organic, and low-sodium seasoning options. This shift is reflected in the strong sales growth of organic and specialty spice blends, which have surpassed those of traditional products in recent years. Regulatory initiatives, including the FDA's push to reduce sodium intake, have encouraged brands to develop healthier formulations, helping to drive demand for premium seasoning blends.

The U.S. foodservice sector plays a key role in driving market growth, with restaurants, meal kit providers, and ready-to-eat food manufacturers turning to high-quality seasoning blends to ensure bold, consistent flavors. The rise of plant-based and protein-focused diets has further boosted demand for savory blends, which are now commonly used in both meat and plant-based dishes to align with evolving dietary preferences. For instance, in 2023, The Kraft Heinz Company announced the U.S. launch of Just Spices, a direct-to-consumer spice brand in which it had acquired a majority stake the previous year. Just Spices offered over 170 seasoning blends tailored for various meal occasions. The initial U.S. lineup featured ten popular products, including Chicken, Vegetable, Pasta, BBQ, Salmon, and Caprese Allrounders, along with Egg and Avocado Toppings, and Fajita and Enchilada Seasonings.

U.S. Seasoning Blends Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. seasoning blends market report based on the product, brand, distribution channel, and region.

Product Outlook (Revenue, USD Million, 2018 - 2030)
BBQ Rubs
Cajun Rubs
Creole Blends
Taco/Fajita Seasonings
Italia/Mediterrranean Blends
Steak/Grill Rubs
Garlic & Herb Blends
Others
Brand Outlook (Revenue, USD Million, 2018 - 2030)
National Brand
Private Label Brand
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Foodservice
Retail
- Supermarkets and Hypermarkets
- Convenience Store
- Online
- Others

Product Code: GVR-4-68040-621-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Brand Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Seasoning Blends Market Variables and Trends

3.1. Market Introduction
3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. U.S. Seasoning Blends Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Seasoning Blends Market: Product Estimates & Trend Analysis

5.1. U.S. Seasoning Blends Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. BBQ Rubs
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Cajun Rubs
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Creole Blends
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Taco/Fajita Seasonings
  - 5.3.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.3.5. Italia/Mediterranean Blends
  - 5.3.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.3.6. Steak/Grill Rubs
  - 5.3.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.3.7. Garlic & Herb Blends
  - 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.8. Others
  - 5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Seasoning Blends Market: Brand Estimates & Trend Analysis

6.1. U.S. Seasoning Blends Market, By Brand: Key Takeaways
6.2. Brand Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Brand, 2018 - 2030 (USD Million)
- 6.3.1. National Brand
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Private Label Brand
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Seasoning Blends Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Seasoning Blends Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 7.3.1. Foodservice
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Retail
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 7.3.2.1.1. Supermarkets and Hypermarkets
      - 7.3.2.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 7.3.2.1.2. Convenience Store
      - 7.3.2.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 7.3.2.1.3. Online
      - 7.3.2.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 7.3.2.1.4. Others
      - 7.3.2.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Seasoning Blends Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Ajinomoto Co., Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. McCormick & Company, Inc.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Badia Spices
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Spiceology
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. B&G Foods, Inc.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. PS Seasoning
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Baron Spices & Seasonings
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. The Spice House, LLC
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. House of Q
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Tastefully Simple, Inc
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives
- 8.9.11. The Kraft Heinz Company
  - 8.9.11.1. Company Overview
  - 8.9.11.2. Financial Performance
  - 8.9.11.3. Product Portfolios
  - 8.9.11.4. Strategic Initiatives
- 8.9.12. The Campbell's Company
  - 8.9.12.1. Company Overview
  - 8.9.12.2. Financial Performance
  - 8.9.12.3. Product Portfolios
  - 8.9.12.4. Strategic Initiatives
- 8.9.13. Siete foods (PepsiCo)
  - 8.9.13.1. Company Overview
  - 8.9.13.2. Financial Performance
  - 8.9.13.3. Product Portfolios
  - 8.9.13.4. Strategic Initiatives
- 8.9.14. KindersBBQ
  - 8.9.14.1. Company Overview
  - 8.9.14.2. Financial Performance
  - 8.9.14.3. Product Portfolios
  - 8.9.14.4. Strategic Initiatives
- 8.9.15. Trader Joe's
  - 8.9.15.1. Company Overview
  - 8.9.15.2. Financial Performance
  - 8.9.15.3. Product Portfolios
  - 8.9.15.4. Strategic Initiatives
- 8.9.16. Olam Group (Olde Thompson)
  - 8.9.16.1. Company Overview
  - 8.9.16.2. Financial Performance
  - 8.9.16.3. Product Portfolios
  - 8.9.16.4. Strategic Initiatives

Product Code: GVR-4-68040-621-1

List of Tables

Table 1. U.S. Seasoning Blends Market - Key market driver analysis
Table 2. U.S. Seasoning Blends Market - Key market restraint analysis
Table 3. U.S. Seasoning Blends Market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 4. U.S. Seasoning Blends Market estimates and forecast, by brand, 2018 - 2030 (USD Million)
Table 5. U.S. Seasoning Blends Market estimates and forecast, by distribution, channel 2018 - 2030 (USD Million)
Table 6. U.S. Seasoning Blends Market revenue estimates and forecast, by region, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 U.S. seasoning blends market snapshot
Fig. 2 U.S. seasoning blends market segmentation & scope
Fig. 3 U.S. seasoning blends market penetration & growth prospect mapping
Fig. 4 U.S. seasoning blends market value chain analysis
Fig. 5 U.S. seasoning blends market dynamics
Fig. 6 U.S. seasoning blends market Porter's Five Forces analysis
Fig. 7 U.S. seasoning blends market: Product movement analysis, 2024 & 2030 (%)
Fig. 8 BBQ Rubs market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 9 Cajun Rubs market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Creole Blends market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 11 Taco/Fajita Seasonings market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 12 Italia/Mediterrranean Blends market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 13 Steak/Grill Rubs market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 14 Garlic & Herb Blends U.S. seasoning blends market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 15 Others U.S. seasoning blends market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 16 U.S. seasoning blends market: Brand movement analysis, 2023 & 2030 (%)
Fig. 17 U.S. seasoning blends market estimates and forecast, through National brand, 2018 - 2030 (USD Million)
Fig. 18 U.S. seasoning blends market estimates and forecast, through Private label brand, 2018 - 2030 (USD Million)
Fig. 19 U.S. seasoning blends market: Distribution Channel movement analysis, 2023 & 2030 (%)
Fig. 20 U.S. seasoning blends market estimates and forecast, through Food service, 2018 - 2030 (USD Million)
Fig. 21 U.S. seasoning blends market estimates and forecast, through Retail, 2018 - 2030 (USD Million)
Fig. 22 U.S. seasoning blends market estimates and forecast, through Supermarkets and Hypermarkets, 2018 - 2030 (USD Million)
Fig. 23 U.S. seasoning blends market estimates and forecast, through Convenience Store, 2018 - 2030 (USD Million)
Fig. 24 U.S. seasoning blends market estimates and forecast, through Online, 2018 - 2030 (USD Million)
Fig. 25 U.S. seasoning blends market estimates and forecast, through Others, 2018 - 2030 (USD Million)
Fig. 26 U.S. seasoning blends market: Regional movement analysis, 2024 & 2030 (%)

U.S. Seasoning Blends Market Size, Share & Trend Analysis Report By Product (BBQ Rubs, Cajun Rubs), By Brand (National Brand, Private Label Brand), By Distribution Channel (Foodservice, Retail), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

U.S. Seasoning Blends Market Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Seasoning Blends Market Variables and Trends

Chapter 4. U.S. Seasoning Blends Market: Consumer Behavior Analysis

Chapter 5. U.S. Seasoning Blends Market: Product Estimates & Trend Analysis

Chapter 6. U.S. Seasoning Blends Market: Brand Estimates & Trend Analysis

Chapter 7. U.S. Seasoning Blends Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. U.S. Seasoning Blends Market: Competitive Analysis

List of Tables

List of Figures