PUBLISHER: Grand View Research | PRODUCT CODE: 1789849
PUBLISHER: Grand View Research | PRODUCT CODE: 1789849
The Vietnam dietary supplements market size was estimated at USD 889.4 million in 2024 and is projected to grow at a CAGR of 11.1% from 2025 to 2030. Rising health consciousness, many young adults and working professionals seeking effective nutritional solutions, and significant growth in expenditure on preventive health are some of the key growth driving factors for this market.
In recent years, Vietnam has experienced increasing emphasis on health and wellness among consumers. Many individuals have been shifting their dietary preferences to healthier choices and the inclusion of nutrient-rich foods. However, to address nutritional gaps, many consumers are turning toward supplements that assist in targeted nutrient enrichment and improve well-being. Application-specific supplements such as prenatal supplements, infant supplements, and products designed to aid treatments of chronic diseases such as cardiovascular diseases are increasingly adopted by consumers in Vietnam.
According to WHO's Global Health Expenditure Database, per capita health spending in Vietnam was USD 189.00 in 2022, a noteworthy increase from USD 121.00 in 2015. Urban consumers in key cities such as Hanoi, Ho Chi Minh City, and others primarily drive dietary supplement consumption in the country.
In addition, the entry of multiple global manufacturing companies actively operating in the nutrition solutions industry is also expected to influence this market. For instance, in April 2025, Otsuka Pharmaceutical Co., Ltd., a Japanese health and nutrition industry participant, announced the completion of its Pocari Sweat manufacturing factory in Vietnam, which is set to produce 350 ml and 500 ml PET bottle variants of its product. Such developments will likely develop lucrative growth opportunities for this market in the forecast period.
Vietnam Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Vietnam dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel: