PUBLISHER: Grand View Research | PRODUCT CODE: 1789918
PUBLISHER: Grand View Research | PRODUCT CODE: 1789918
Indonesia Dietary Supplements Market Summary
The Indonesia dietary supplements market size was estimated at USD 2.53 billion in 2024 and is projected to reach USD 4.86 billion by 2030, growing at a CAGR of 11.6% from 2025 to 2030. The market growth is attributed to the rising health consciousness among Indonesians.
As urbanization increases and access to health information improves, more consumers are taking a proactive approach to their wellbeing. Supplements offering immune support, weight management, and beauty benefits are gaining popularity as individuals seek to improve their overall quality of life and prevent chronic illnesses.
Indonesia's middle-class population is playing a crucial role in shaping market growth. According to The Diplomat, the middle-class population is estimated to be 47.85 million as of March 2024, representing approximately 17.13% of the total Indonesian population. With greater disposable income and changing consumption patterns, a strong appetite for premium health and wellness products exists. This trend is particularly evident among millennials and Gen Z, who value preventive healthcare and are more inclined to invest in nutritional products that align with their lifestyle.
The rise of e-commerce and digital health platforms is making supplements more accessible than ever. Moreover, online retail channels, social media marketing, and influencer endorsements have significantly expanded the market's reach, especially in semi-urban and rural regions.
Supportive government initiatives and increasing penetration of international and local brands further fuel this momentum. The Indonesian Food and Drug Authority (BPOM) has strengthened regulatory frameworks, which boost consumer confidence in product safety and effectiveness-another key factor attracting more consumers to the market. For instance, in June 2024, BPOM's Regulation No.10 of 2024 mandates clear, accurate labels on natural medicines, quasi-medicines, and supplements. Labels must include ingredients, claims, expiration dates, halal status, and alcohol content.
Indonesia Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Indonesia dietary supplements market report based on ingredients, form, type, application, end-use, and distribution channel: