PUBLISHER: Grand View Research | PRODUCT CODE: 1789960
PUBLISHER: Grand View Research | PRODUCT CODE: 1789960
Sun Care Cosmetics Market Summary
The global sun care cosmetics market size was estimated at USD 10,191.7 million in 2024 and is projected to reach USD 19,514.2 million by 2033, growing at a CAGR of 7.3% from 2025 to 2033. Rising concerns about the detrimental effects of sunrays and improved awareness regarding skin cancer are the major factors driving the market growth and innovation.
Consumers nowadays want multifunctional cosmetic products that protect against skin concerns, such as skin cancer, sunburns, dark spots, wrinkles, dryness, or antiaging, while also providing makeup/beauty benefits. Therefore, innovation in cosmetic products, including sun care cosmetics, is the best way for players to gain traction.
In October 2022, the U.S.-based cosmetic brand TOWER 28 BEAUTY, INC. launched an SPF foundation for sensitive skin, SunnyDays SPF 30 Tinted Sunscreen Foundation. The foundation is available in 14 different shades, providing light to medium coverage. Gen Z and millennials are among those who often follow specialty stores customer reviews as well as top influencers on social media. Therefore, brands and companies are launching specialty stores marketing campaigns on platforms, such as TikTok, Instagram, and Facebook, to gain maximum customer exposure. This has also paved the way for multiple growth opportunities in the industry.
With increased access to the internet and social media apps such as Instagram and YouTube, consumers are looking for assistance to explore sun care cosmetic products on these platforms and gain the necessary information related to skin and hair care routines. With detailed videos from how to know your skin/hair type to what kind of night/day routines to follow, these apps have a wide variety of content that suits the needs of beginners as well as experts. Brands are further making it easier to gain access to product information by increasing their specialty stores presence on social media apps as well as collaborating with influencers on these platforms.
Moreover, marketing communications can influence product adoption to a significant extent. Players can focus on factors like brand image, product efficiency, and the ethical & ecological aspects of the product in their marketing campaigns to target consumers. Easy product availability also affects consumers' buying decisions and product adoption.
Global Sun Care Cosmetics Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global sun care cosmetics market report based on product, type, distribution channel, and region: