PUBLISHER: Grand View Research | PRODUCT CODE: 1789996
PUBLISHER: Grand View Research | PRODUCT CODE: 1789996
The Middle East & Africa liquid dietary supplements market size was estimated at USD 207.6 million in 2024 and is projected to grow at a CAGR of 10.8% from 2025 to 2030. The market's growth can be attributed to the growing geriatric population and demand for nutrition product in the region, government support and national health policies, the development of fitness culture and sports nutrition demand, and the expansion of e-commerce and health retail chains.
Governments in the region are increasingly promoting improved nutritional standards through public health initiatives and national wellness agendas. Countries such as the UAE and Saudi Arabia have included nutrition and preventive care as key elements of their Vision 2030 plans. Governments are launching various initiatives enhanced healthcare ecosystem. For instance, in June 2024, Egypt hosted the fourth annual National Planning Institute conference, focusing on health and sustainable development. Egypt's Minister of Planning and Economic Development announced the plans towards universal health coverage, investments in healthcare infrastructure, and initiatives such as 'Decent Life' and '100 Million Health'. It also considered global challenges, governance reforms, and international collaborations to strengthen the nation's health sector . Furthermore, rising awareness campaigns about micronutrient deficiencies and lifestyle diseases are contributing to the growing demand for liquid dietary supplements among consumers in the region.
Changing consumer requirements and novel market trends stimulate product innovation and new product launches. For instance, in March 2024, IPRO SPORT HOLDINGS announced the launch of the iPRO Juice Drink range in UAE across Spinneys stores. Such new product launches and effective distribution strategies adopted by the major market participants are expected to support market growth over the forecast period.
Middle East & Africa Liquid Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Middle East & Africa liquid dietary supplements market report based on ingredients, type, application, end use, distribution channel, and country: