PUBLISHER: Grand View Research | PRODUCT CODE: 1790043
PUBLISHER: Grand View Research | PRODUCT CODE: 1790043
The Australia & New Zealand liquid dietary supplements market size was estimated at USD 167.4 million in 2024 and is projected to grow at a CAGR of 12.9% from 2025 to 2030. Liquid dietary supplements are experiencing growing adoption due to their various associated characteristics, including convenience, palatable delivery, and enhanced nutrient absorption compared to other formats, including tablets and capsules. A growing share of the population consumes supplements daily, with younger consumers particularly inclined toward formulations that address gut health, stress relief, hydration, and skin health. Brands respond to changing consumer demands with novel formulations infused with various ingredients such as botanicals, electrolytes, and amino acids-that facilitate fast absorption and improved health.
The well established regulatory environment in this market further solidifies consumer's trust, leading to rising inclusion of liquid dietary supplements in regular nutrition choices. In Australia, supplements-including botanicals, vitamins, and minerals-are regulated by the Therapeutic Goods Administration (TGA). Products must meet stringent standards of safety, quality, and manufacturing before being listed on the Australian Register of Therapeutic Goods (ARTG). New Zealand also maintains high benchmarks, reinforcing consumer trust, facilitating market growth.
Australia is emerging as one of the fastest-growing markets for liquid supplements in the Asia-Pacific region. New Zealand, while smaller in size, shows steady demand growth, especially among aging demographics and wellness-focused consumers. The rising popularity of fitness and sports nutrition in both countries is also supporting market expansion, with protein-based liquid supplements seeing increased uptake.
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hanging consumer demands and growing adoption of application-specific supplements stimulate new product developments. For instance, Vida Glow, one of the ingestible beauty brands, offers collagen tripeptides-based Pro Collagen+ for anti-aging skin results. Launched in September 2024 , the collagen supplement Pro Collagen+ provides hyaluronic acid and digestive enzymes to enhance skin texture, wrinkle reduction, and moisture reduction. Such developments are projected to support growing customer engagement.
Australia & New Zealand Liquid Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Australia & New Zealand liquid dietary supplements market report based on ingredients, type, application, end use, and distribution channel: