PUBLISHER: Grand View Research | PRODUCT CODE: 1790044
PUBLISHER: Grand View Research | PRODUCT CODE: 1790044
Philippines Dietary Supplements Market Summary
The Philippines dietary supplements market size was estimated at USD 795.8 million in 2024 and is projected to reach USD 1,430.4 million by 2030, growing at a CAGR of 10.4% from 2025 to 2030. The market growth is fueled by rising health consciousness, increasing prevalence of lifestyle-related diseases, and a growing preference for preventive healthcare.
Consumers are increasingly turning to vitamins, herbal supplements, and functional nutrition products to support immunity, manage chronic conditions, and enhance overall well-being. The surge in e-commerce, urbanization, and disposable income-especially among younger demographics-further amplifies demand.
A growing preference for herbal and natural formulations, deeply rooted in cultural practices, is boosting demand for botanical supplements. The proliferation of e-commerce platforms and hybrid retail models has widened product accessibility, even to remote areas. Rising disposable incomes and urbanization have empowered health-conscious younger consumers to seek preventive care solutions actively. Additionally, government-backed health and wellness campaigns and a surge in functional health trends-such as supplements for immunity, digestive health, and stress relief-are shaping consumer behavior. Companies are also increasingly targeting specific demographics, including children, pregnant women, and the elderly, expanding market reach and segmentation.
The increasing incidence of lifestyle-related diseases-such as diabetes, hypertension, and obesity-is prompting consumers to seek nutritional support beyond conventional medicine. Urbanization and a fast-paced lifestyle have also led to dietary gaps, which supplements are increasingly used to fill. Moreover, the influence of global wellness trends, celebrity endorsements, and social media marketing has significantly boosted consumer interest and trust in supplement brands. The market is also benefiting from the expansion of retail pharmacy chains and specialty health stores, which are actively acquiring smaller outlets to reach underserved areas. In addition, the growing popularity of sports nutrition and fitness culture among younger demographics drives demand for protein powders, amino acids, and performance-enhancing supplements, further diversifying the market landscape.
Philippines Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Philippines dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel: