PUBLISHER: Grand View Research | PRODUCT CODE: 1790069
PUBLISHER: Grand View Research | PRODUCT CODE: 1790069
The U.S. bottled water packaging market size was valued at USD 31.54 billion in 2024 and is expected to expand at a CAGR of 6.6% from 2025 to 2033. Rising health consciousness and increasing demand for convenient, on-the-go hydration drive the U.S. bottled water packaging industry.
Additionally, innovations in sustainable and recyclable packaging solutions are fueling market growth. The U.S. bottled water packaging industry is primarily driven by shifting consumer preferences toward healthier lifestyles, spurring a steady decline in sugary beverage consumption and a corresponding rise in bottled water demand. According to the International Bottled Water Association (IBWA), bottled water has overtaken carbonated soft drinks as the most consumed beverage in the U.S. Consumers increasingly view bottled water as a cleaner, healthier, and more convenient hydration option, especially as awareness grows around the health risks of obesity, diabetes, and word other sugar-related diseases. Functional water varieties such as electrolyte-infused, alkaline, and vitamin-enriched options are also gaining traction, particularly among fitness-conscious and younger demographics.
Additionally, the expansion of on-the-go consumption and urban mobility, particularly in metropolitan areas with high commuting and outdoor activity, is driving the country's market growth. The convenience of single-serve PET bottles has made them a staple in daily routines-from gyms and offices to public events and travel hubs. Companies such as Nestle, Coca-Cola (Dasani), and PepsiCo (Aquafina) continue to invest in diverse bottle sizes and portable formats to cater to mobile consumers. Innovations such as lightweight bottles, easy-grip designs, and resealable caps also enhance consumer convenience and drive repeat purchases.
Moreover, sustainability-driven packaging innovation is emerging as both a challenge and an opportunity in the U.S. market. Amid rising consumer and regulatory pressure to reduce plastic waste, manufacturers invest heavily in recycled PET (rPET), biodegradable materials, and refillable systems. For example, The Coca-Cola Company has committed to using 50% recycled content in its bottles by 2030 under its "World Without Waste" initiative. Similarly, startups like JUST Water offer paper-based bottles with sugarcane caps, tapping into the eco-conscious consumer segment. These sustainable packaging solutions help brands meet regulatory compliance (such as California's recycled content laws) and serve as a powerful marketing differentiator in a highly competitive market.
U.S. Bottled Water Packaging Market Report Segmentation
This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. bottled water packaging market report based on material, distribution channel, and application: