PUBLISHER: Grand View Research | PRODUCT CODE: 1790071
PUBLISHER: Grand View Research | PRODUCT CODE: 1790071
India Music Tourism Market Size, Share & Trends Analysis Report By Type (Conventional, Traditional), By Event (Concert, Festival), By Age Group (18 and Less, 18 - 34 Years), By Booking Mode, And Segment Forecasts, 2025 - 2033
India Music Tourism Market Summary
The India music tourism market size was estimated at USD 2.46 billion in 2024 and is projected to reach USD 13.36 billion by 2033, growing at a CAGR of 20.7% from 2025 to 2033. As cultural appreciation and experiential travel gain traction, music tourism has become a major draw for domestic and international travelers. From metropolitan hubs like Mumbai and Bengaluru to heritage-rich cities like Jaipur and Varanasi, music festivals and concerts are being positioned as focal points of travel itineraries. This growth is fueled by rising disposable incomes, social media-driven event awareness, and a burgeoning youth demographic seeking immersive cultural experiences.
Government and private stakeholders are actively enabling this momentum. The Ministry of Tourism, under its "Dekho Apna Desh" initiative, has begun promoting regional music festivals as key tourism products. At the same time, states like Goa and Rajasthan offer dedicated grants and logistical support for music-led events. In 2024, over 1,200 large-scale music events were held across India, including Sunburn, Magnetic Fields, NH7 Weekender, and Ziro Festival, collectively drawing over 3.5 million attendees. According to BookMyShow, ticket sales for live music events surged 34% YoY as of March 2024, with Tier II cities accounting for 38% of demand.
Consumer preferences are evolving in parallel. Travelers now prioritize unique, emotion-driven experiences over conventional sightseeing, often choosing destinations based on event calendars. Millennials and Gen Z, comprising 62% of India's outbound and domestic travel segment in 2024, actively plan travel around artist lineups and music genres. Package tours are being redesigned accordingly; travel agencies like Thrillophilia, MakeMyTrip, and TBO have introduced music-centric itineraries featuring concert access, backstage passes, and local cultural add-ons.
Innovation and digital integration remain central to growth. Platforms like Paytm Insider and Skillbox offer curated event listings, artist discovery, and integrated booking, while Spotify and Gaana run geo-targeted promotions for music tourism experiences. Technology enhances event logistics through app-based schedules, cashless transactions, and AR-enhanced festival maps. In January 2024, NH7 Weekender partnered with Meta to offer immersive virtual previews of festival grounds, while Ziro Festival introduced eco-smart camping with solar-powered pods and sustainable food stalls.
Marketing strategies are deeply aligned with lifestyle branding. Campaigns highlight music tourism as an escape from routine and a gateway to local heritage. Influencers, musicians, and travel creators amplify reach through vlogs, Instagram reels, and behind-the-scenes content. In March 2024, Red Bull India launched its "SoundScape Trails" campaign, blending adventure travel with regional music storytelling, gaining over 14 million impressions across platforms. The fusion of policy push, cultural resurgence, digital storytelling, and curated travel experiences continues to shape the market.
India Music Tourism Market Report Segmentation
This report forecasts revenue growth at a country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the India music tourism market based on event, age group, and booking mode:
- Event Outlook (Revenue, USD Billion, 2021 - 2033)
- Concert
- Festival
- Others
- Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
- 18 and Less
- 18 - 34 Years
- 34 - 54 Years
- 55+ Years
- Booking mode Outlook (Revenue, USD Billion, 2021 - 2033)
- Direct Booking
- Travel Agents
- Online Travel Agencies
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Event Outlook
- 2.3. Age Group Outlook
- 2.4. Booking Mode Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. India music tourism market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Booking Mode Trends
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. India Music Tourism Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. India Music Tourism Market: Event Estimates & Trend Analysis
- 5.1. India music tourism market, By Event: Key Takeaways
- 5.2. Event Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Event, 2021 - 2033 (USD Billion)
- 5.3.1. Concert
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Festival
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Others
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.1. Concert
Chapter 6. India Music Tourism Market: Age Group Estimates & Trend Analysis
- 6.1. India music tourism market, By Age Group: Key Takeaways
- 6.2. Age Group Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Age Group, 2021 - 2033 (USD Billion)
- 6.3.1. 18 and Less
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. 18 - 34 Years
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.3. 34 - 54 Years
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.4. 55+ Years
- 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.1. 18 and Less
Chapter 7. India Music Tourism Market: Booking Mode Estimates & Trend Analysis
- 7.1. India music tourism market, By Booking Mode: Key Takeaways
- 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Booking Mode, 2021 - 2033 (USD Billion)
- 7.3.1. Direct Booking
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Travel Agent
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Online Travel Agencies
- 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.1. Direct Booking
Chapter 8. India Music Tourism Market: Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Service Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Percept Limited
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Service Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. OML Entertainment Pvt. Ltd.
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Service Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Bigtree Entertainment Private Limited
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Service Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Magnetic Fields Experiences
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Service Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Teamwork Arts Pvt Ltd.
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Service Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. SulaFest
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Service Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Sunburn Festival
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Service Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Mahindra Blues Festival.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Service Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Echoes of Earth
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Service Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Wizcraft Entertainment Agency Pvt. Ltd.
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Service Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Percept Limited
List of Tables
- 1. India music tourism market: Key market driver analysis
- 2. India music tourism market: Key market restraint analysis
- 3. India music tourism market estimates & forecast, by event (USD Billion)
- 4. India music concert tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- 5. India music festival tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- 6. India music tourism market estimates & forecasts, for other events, 2021 - 2033 (USD Billion)
- 7. India music tourism market estimates & forecast, by age group (USD Billion)
- 8. India music tourism market estimates & forecasts, for age group 18 and less, 2021 - 2033 (USD Billion)
- 9. India music tourism market estimates & forecasts, for age group 18 - 34 years, 2021 - 2033 (USD Billion)
- 10. India music tourism market estimates & forecasts, for age group 34 - 54 years, 2021 - 2033 (USD Billion)
- 11. India music tourism market estimates & forecasts, for age group 55+ years, 2021 - 2033 (USD Billion)
- 12. India music tourism market estimates & forecast, by booking mode (USD Billion)
- 13. India music tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- 14. India music tourism market estimates & forecasts, through travel agents, 2021 - 2033 (USD Billion)
- 15. India music tourism market estimates & forecasts, through online travel agencies, 2021 - 2033 (USD Billion)
- 16. Recent developments & impact analysis, by key market participants
- 17. Company market share, 2024
- 18. Company heat map analysis
- 19. Companies undergoing key strategies
List of Figures
- 1. India music tourism market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market snapshot
- 7. Segment snapshot
- 8. Regional snapshot
- 9. Competitive landscape Snapshot
- 10. Global parent industry and music tourism market size (USD Billion)
- 11. Global music tourism market size, 2018 to 2030 (USD Billion)
- 12. India music tourism market: Penetration & growth prospect mapping
- 13. India music tourism market: Value chain analysis
- 14. India music tourism market: Profit-margin analysis
- 15. India music tourism market: Dynamics
- 16. India music tourism market: Porter's five forces analysis
- 17. Factors influencing buying decisions for Indian music tourism
- 18. India music tourism market, by event: Key takeaways
- 19. India music tourism market: Event movement analysis, 2024 & 2033 (%)
- 20. India music concert tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- 21. India music festival tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- 22. India music tourism market estimates & forecasts, for other events, 2021 - 2033 (USD Billion)
- 23. India music tourism market, by age group: Key takeaways
- 24. India music tourism market: Age group movement analysis, 2024 & 2033 (%)
- 25. India music tourism market estimates & forecasts, for age group 18 and less, 2021 - 2033 (USD Billion)
- 26. India music tourism market estimates & forecasts, for age group 18 - 34 years, 2021 - 2033 (USD Billion)
- 27. India music tourism market estimates & forecasts, for age group 34 - 54 years, 2021 - 2033 (USD Billion)
- 28. India music tourism market estimates & forecasts, for age group 55+ years, 2021 - 2033 (USD Billion)
- 29. India music tourism market, by booking mode: Key takeaways
- 30. India music tourism market: Booking mode movement analysis, 2024 & 2033 (%)
- 31. India music tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- 32. India music tourism market estimates & forecasts, through travel agents, 2021 - 2033 (USD Billion)
- 33. India music tourism market estimates & forecasts, through online travel agencies, 2021 - 2033 (USD Billion)
- 34. Key company categorization
- 35. Company market share analysis, 2024 (%)
- 36. Strategic framework of the Indian music tourism market
