PUBLISHER: Grand View Research | PRODUCT CODE: 1790138
PUBLISHER: Grand View Research | PRODUCT CODE: 1790138
UK Music Tourism Market Summary
The UK music tourism market size was estimated at USD 12.82 billion in 2024 and is projected to reach USD 77.03 billion by 2033, growing at a CAGR of 22.4% from 2025 to 2033. Cities like London, Manchester, Glasgow, and Liverpool anchor the landscape, hosting iconic festivals, arena tours, and grassroots gigs that attract domestic travelers and international fans alike.
Historic venues, from the O2 Arena to the Royal Albert Hall, regularly sell out global artist shows. At the same time, cities such as Brighton and Bristol have carved reputations as vibrant hubs for independent music and cultural festivals. Rising disposable incomes, post-pandemic pent-up demand, and increased connectivity via rail and budget airlines have expanded audiences for live events. In 2023, UK Music reported that over 14.4 million people attended live music events across the country, with notable spikes in tourism-driven attendance in cities hosting festivals like Glastonbury, Reading & Leeds, and TRNSMT. Cities leverage music tourism to drive broader economic benefits, with Liverpool alone estimating that music tourism contributes over USD 317.5 million annually to the local economy.
Governments and councils actively promote music as a tourism pillar. The UK Government's Tourism Recovery Plan includes support for cultural attractions, while city councils invest in venue upgrades and festival infrastructure. In 2023, Manchester City Council announced funding to enhance the Co-op Live arena development, poised to be the UK's largest indoor venue, aimed at bolstering music-led tourism. Similarly, Glasgow's designation as a UNESCO City of Music has inspired initiatives linking music events with local travel experiences.
Consumer behavior is shifting toward bespoke, experience-rich trips. Visitors increasingly curate travel plans around artist tours, festival calendars, and niche music experiences. Music tourists often combine concerts with local food, heritage sites, and regional arts scenes, reflecting a broader trend of experiential travel. Music-focused packages offered by UK tour operators include backstage experiences, exclusive merchandise, and curated city walks tracing the footsteps of legendary bands like The Beatles or Queen.
Digital tools and innovation amplify this momentum. Ticketing platforms like Ticketmaster and Dice integrate personalised recommendations and flexible payment plans, while event apps enhance experiences with digital schedules, cashless payments, and live notifications. Festivals such as Glastonbury and BST Hyde Park livestream performances and offer virtual tickets for fans unable to attend in person. In 2024, Wireless Festival launched a partnership with Snapchat for AR festival filters and interactive maps, increasing engagement among younger audiences.
Marketing efforts align music tourism with lifestyle aspirations. Destination marketing bodies such as VisitBritain actively promote music events as core attractions, featuring music trails and artist-related tourism in campaigns. Social media influencers, musicians, and fan communities drive organic interest through behind-the-scenes content and event vlogs. In early 2024, London's West End staged a special concert series spotlighting emerging UK talent, drawing both local audiences and international visitors keen to discover new music trends.
This combination of government backing, local initiatives, innovative tech integration, and evolving traveler interests continues to shape the UK music tourism landscape into a significant force within the broader tourism economy.
UK Music Tourism Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the UK music tourism market report based on event, age group, and booking mode: