PUBLISHER: Grand View Research | PRODUCT CODE: 1790083
PUBLISHER: Grand View Research | PRODUCT CODE: 1790083
China Dietary Supplements Market Summary
The China dietary supplements market size was estimated at USD 25.92 billion in 2024 and is projected to reach USD 46.59 billion by 2030, growing at a CAGR of 10.4% from 2025 to 2030. The market is attributed to a rising geriatric population and an increasingly health-conscious younger generation.
Older consumers seek supplements for immunity, bone health, and chronic disease prevention. Moreover, younger demographics embrace wellness trends, using vitamins, protein powders, and herbal supplements to support active lifestyles and stress management. Increased health awareness, fueled by social media and education, is encouraging long-term supplement use across age groups. This dual demand from seniors and youth shapes a robust and diverse consumer base, boosting market expansion nationwide. Rapid growth of digital platforms and favorable regulatory changes are expected to propel China's dietary supplements market. E-commerce giants like Alibaba and JD.com offer broad product access, personalized shopping, and health-focused marketing.
Urban and rural consumers increasingly turn to online channels for convenience and variety. Together, digitalization and policy support are accelerating growth across consumer segments. For instance, in January 2023, NSF International introduced the NSF 229 China GMP Registration for Nutritional Supplements in the nation. It is a program to meet the demands of the nutritional supplements manufacturing sector and assist the manufacturers in the industry in adapting to the requirements of the Chinese market. It consists of auditing the facilities of the nutritional supplement manufacturers selling products in the country.
China Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the China dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel: