PUBLISHER: Grand View Research | PRODUCT CODE: 1790102
PUBLISHER: Grand View Research | PRODUCT CODE: 1790102
Italy Dairy Alternatives Market Summary
The Italy dairy alternatives market size was estimated at USD 484.1 million in 2024 and is projected to reach 1,171.2 million by 2033, growing at a CAGR of 10.3% from 2025 to 2033. This growth is mainly driven by rising health and environmental awareness among consumers.
More Italians, especially younger people in cities, are choosing plant-based products, such as milk, yogurt, cream, and cheese, due to concerns about lactose intolerance, high cholesterol, and a growing interest in vegan and flexitarian diets. According to the World Population Review's 2025 report, 3% of Italy's population now follows a vegan lifestyle, placing the country 9th globally. This shift plays a key role in the increasing demand for dairy alternatives. In Italy, strong environmental and sustainability concerns increasingly shape consumer purchasing decisions. For instance, a report published by Sesamers in 2023 highlighted that 66% of Italians prioritize sustainability when buying food.
This growing concern for health and the environment influences how Italians shop, leading more people to choose dairy-free products. At the same time, the market is benefiting from constant innovation and a broader range of options. Local brands are introducing more plant-based milks, such as the popular almond milk, the quickly rising oat milk, and plant-based yogurt and cheese. These factors, combined with increasing health awareness and a strong focus on sustainability, are expected to drive steady and robust growth in Italy's dairy alternatives market.
Italy Dairy Alternatives Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Italy dairy alternatives market report based on source, product, and distribution channel: