PUBLISHER: Grand View Research | PRODUCT CODE: 1790104
PUBLISHER: Grand View Research | PRODUCT CODE: 1790104
The UK liquid dietary supplements market size was estimated at USD 237.6 million in 2024 and is expected to grow at a CAGR of 9.3% from 2025 to 2030. The market for liquid dietary supplements is experiencing significant growth driven by inherent advantages in bioavailability, rapid absorption, and ease of consumption. These characteristics broaden their appeal across diverse demographics such as pediatric, geriatric, and individuals with digestive sensitivities.Consumers actively seek nutritional solutions that offer efficient nutrient delivery, effectively addressed by liquid dietary supplements through rapid absorption capabilities. Changing lifestyles characterized with irregular diets and rising prevalence of lifestyle-related diseases further increase the demand for such convenient solutions. Changing dietary preferences such as inclination towards vegetarianism and flexitarian diets further increase the need for targeted supplements. These dietary choices often lead to nutrient deficiencies such as bioavailable forms of iron, zinc, and vitamin B12.
Changing dynamics of the healthcare industry also contribute to the growth potential of this market. For instance, in October 2024, BIOMERIEUX, one of the major market participants in 'in-vitro diagnostics', announced the receival of CE marking for its automated quantitative test, VIDAS VITAMIN B12 TOTAL, which helps in the assessment of vitamin B12 concentration in serum or plasma of patients. Technological advancements and new product launches in deficiency testing are expected to support easy identification, further facilitating growth in the consumption of dietary supplements.
Entry of various global manufacturers and brands operating in the UK's consumer healthcare and supplements industry indicates novel opportunities in this market. In March 2024, Liquid I.V., one of the brands operated by Unilever, made its debut in the UK market with the launch of Hydration Multiplier, a product equipped with numerous vitamins, including vitamins C, B3, B5, B6, and B12. It's offered in three flavor variations featuring Lemon Lime, Passion Fruit, and Strawberry. Such new launches are expected to increase customer engagement during the forecast period.
UK Liquid Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the UK liquid dietary supplements market report based on ingredients, type, application, end use, and distribution channel: