U.S. Webtoons Market Size, Share & Trends Analysis Report By Type, By Platform (Mobile & Tablets, Laptop & Computers, Television), By Monetization Model, By Demographic, And Segment Forecasts, 2025

The U.S. webtoons market size was estimated at USD 1,980.6 million in 2024 and is projected to reach USD 8,721.7 million by 2033, growing at a CAGR of 16.5% from 2025 to 2033. The growth is primarily driven by the increasing penetration of smartphones and high-speed internet, which makes digital comics more accessible to a younger, tech-savvy audience. The rise of social media platforms and content-sharing apps has also played a key role in driving traffic to webtoon platforms. The growing trend of transmedia storytelling, where webtoons are adapted into K-dramas, animated series, and movies, has significantly increased their popularity and monetization potential. The integration of AI and personalization algorithms allows platforms to offer curated content, increasing user engagement and time spent on apps. These drivers are transforming the market into a major segment of the digital entertainment industry.

The rapid evolution and deployment of digital storytelling platforms and mobile technologies are fundamentally transforming the U.S. webtoons industry. Advanced systems such as AI-based content recommendation engines, mobile-first comic distribution models, and interactive reader engagement tools enable creators and publishers to reach audiences more efficiently and monetize content effectively. The demand for personalized and on-demand entertainment continues to grow, thereby accelerating the expansion of the U.S. webtoons industry.

Additionally, the increasing popularity of Korean pop culture, anime, and digital-native storytelling formats among Gen Z and Millennial audiences is driving demand for webtoons. Streaming platforms and publishers are partnering with webtoon creators to develop original intellectual property (IP) for cross-media adaptation, including TV shows, films, and games. This multi-platform storytelling trend positions webtoons as a critical investment, fueling market growth through diversified revenue streams and content franchising opportunities.

The rising adoption of webtoons in educational, promotional, and social campaigns is significantly contributing to market expansion. Government agencies, brands, and advocacy groups are leveraging the visual and narrative appeal of webtoons to engage audiences on topics ranging from health awareness to civic engagement. Supportive initiatives such as content creator grants, local language adaptation programs, and public-private digital literacy collaborations are encouraging the production and distribution of inclusive and culturally relevant webtoon content. This collaborative ecosystem is fostering long-term growth and innovation in the U.S. webtoons industry.

U.S. Webtoons Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest technology trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. webtoons market report based on type, platform, monetization model, and demographics:

Type Outlook (Revenue, USD Million, 2021 - 2033)
Comedy
Action
Romance
Horror
Sci-Fi
Others
Platform Outlook (Revenue, USD Million, 2021 - 2033)
Mobile & Tablets
Laptop & Computer
Television
Others
Monetization Model Outlook (Revenue, USD Million, 2021 - 2033)
Subscription Model
Advertising Model
Others
Demographics Outlook (Revenue, USD Million, 2021 - 2033)
Below 18 Years
18 to 25 Years
25 to 35 Years
Above 35 Years

Product Code: GVR-4-68040-655-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. U.S. Webtoons Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Deployment Challenge
3.3. U.S. Webtoons Market Analysis Tools
- 3.3.1. Deployment Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic landscape
  - 3.3.2.3. Social landscape
  - 3.3.2.4. Technological landscape
  - 3.3.2.5. Environmental landscape
  - 3.3.2.6. Legal landscape

Chapter 4. U.S. Webtoons Market: Type Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. U.S. Webtoons Market: Type Movement Analysis, USD Million, 2024 & 2033
4.3. Comedy
- 4.3.1. Comedy Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.4. Action
- 4.4.1. Action Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.5. Romance
- 4.5.1. Romance Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.6. Horror
- 4.6.1. Horror Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.7. Sci-Fi
- 4.7.1. Sci-Fi Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.8. Others
- 4.8.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. U.S. Webtoons Market: Platform Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. U.S. Webtoons Market: Platform Movement Analysis, USD Million, 2024 & 2033
5.3. Mobile & Tablets
- 5.3.1. Mobile & Tablets Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.4. Laptop & Computer
- 5.4.1. Laptop & Computer Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.5. Television
- 5.5.1. Television Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. U.S. Webtoons Market: Monetization Model Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. U.S. Webtoons Market: Monetization Model Movement Analysis, USD Million, 2024 & 2033
6.3. Subscription Model
- 6.3.1. Subscription Model Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.4. Advertising Model
- 6.4.1. Advertising Model Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.5. Others
- 6.5.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. U.S. Webtoons Market: Demographic Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. U.S. Webtoons Market: Demographic Movement Analysis, USD Million, 2024 & 2033
7.3. Below 18 Years
- 7.3.1. Below 18 Years Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
7.4. 18 to 25 Years
- 7.4.1. 18 to 25 Years Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
7.5. 25 to 35 Years
- 7.5.1. 25 to 35 Years Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
7.6. Above 35 Years
- 7.6.1. Above 35 Years Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. U.S. Webtoons Market: Competitive Landscape

8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
- 8.4.1. NAVER WEBTOON Ltd.
  - 8.4.1.1. Participant's Overview
  - 8.4.1.2. Financial Performance
  - 8.4.1.3. Service Benchmarking
  - 8.4.1.4. Strategic Initiatives
- 8.4.2. Kakao Entertainment.
  - 8.4.2.1. Participant's Overview
  - 8.4.2.2. Financial Performance
  - 8.4.2.3. Service Benchmarking
  - 8.4.2.4. Strategic Initiatives
- 8.4.3. Tappytoon
  - 8.4.3.1. Participant's Overview
  - 8.4.3.2. Financial Performance
  - 8.4.3.3. Service Benchmarking
  - 8.4.3.4. Strategic Initiatives
- 8.4.4. Lezhin Entertainment, LLC
  - 8.4.4.1. Participant's Overview
  - 8.4.4.2. Financial Performance
  - 8.4.4.3. Service Benchmarking
  - 8.4.4.4. Strategic Initiatives
- 8.4.5. MANTA.
  - 8.4.5.1. Participant's Overview
  - 8.4.5.2. Financial Performance
  - 8.4.5.3. Service Benchmarking
  - 8.4.5.4. Strategic Initiatives
- 8.4.6. INKR
  - 8.4.6.1. Participant's Overview
  - 8.4.6.2. Financial Performance
  - 8.4.6.3. Service Benchmarking
  - 8.4.6.4. Strategic Initiatives
- 8.4.7. Toomics Global Co. Ltd.
  - 8.4.7.1. Participant's Overview
  - 8.4.7.2. Financial Performance
  - 8.4.7.3. Service Benchmarking
  - 8.4.7.4. Strategic Initiatives
- 8.4.8. Pixiv
  - 8.4.8.1. Participant's Overview
  - 8.4.8.2. Financial Performance
  - 8.4.8.3. Service Benchmarking
  - 8.4.8.4. Strategic Initiatives
- 8.4.9. Comikey Media Inc.
  - 8.4.9.1. Participant's Overview
  - 8.4.9.2. Financial Performance
  - 8.4.9.3. Service Benchmarking
  - 8.4.9.4. Strategic Initiatives
- 8.4.10. Webcomics Holdings HK Limited.
  - 8.4.10.1. Participant's Overview
  - 8.4.10.2. Financial Performance
  - 8.4.10.3. Service Benchmarking
  - 8.4.10.4. Strategic Initiatives

Product Code: GVR-4-68040-655-8

List of Tables

Table 1 U.S. Webtoons Market Size Estimates & Forecasts 2021 - 2033 (USD Million)
Table 2 U.S. Webtoons Market, By Type 2021 - 2033 (USD Million)
Table 3 U.S. Webtoons Market, By Platform 2021 - 2033 (USD Million)
Table 4 U.S. Webtoons Market, By Monetization Model 2021 - 2033 (USD Million)
Table 5 U.S. Webtoons Market, By Demographic 2021 - 2033 (USD Million)
Table 6 Comedy Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 7 Action Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 8 Romance Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 9 Horror Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 10 Sci-Fi Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 11 Others Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 12 Mobile & Tablets Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 13 Laptop & Computer Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 14 Television Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 15 Others Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 16 Subscription Model Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 17 Advertising Model Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 18 Others Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 19 Below 18 Years Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 20 18 to 25 Years Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 21 25 to 35 Years Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Table 22 Above 35 Years Market Estimates & Forecasts, 2021 - 2033 (USD Million)

List of Figures

Fig. 1 U.S. webtoons market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 U.S. webtoons market snapshot
Fig. 7 U.S. webtoons market segment snapshot
Fig. 8 U.S. webtoons market competitive landscape snapshot
Fig. 9 Market research process
Fig. 10 Market driver relevance analysis (current & future impact)
Fig. 11 Market restraint relevance analysis (current & future impact)
Fig. 12 U.S. webtoons market, by type, key takeaways
Fig. 13 U.S. webtoons market, by type, market share, 2024 & 2033
Fig. 14 Comedy market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 15 Action market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 16 Romance market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 17 Horror market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 18 Sci-Fi market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 19 Others market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 20 U.S. webtoons market, by platform, key takeaways
Fig. 21 U.S. webtoons market, by platform, market share, 2024 & 2033
Fig. 22 Mobile & tablets market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 23 Laptop & computer market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 24 Television market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 25 Others market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 26 U.S. webtoons market, by monetization model, key takeaways
Fig. 27 U.S. webtoons market, by monetization model, market share, 2024 & 2033
Fig. 28 Subscription model market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 29 Advertising model market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 30 Others market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 31 U.S. webtoons market, by demographic, key takeaways
Fig. 32 U.S. webtoons market, by demographic, market share, 2024 & 2033
Fig. 33 Below 18 Years market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 34 18 to 25 Years market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 35 25 to 35 Years market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 36 Above 35 Years market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 37 Key company categorization
Fig. 38 Strategy framework

U.S. Webtoons Market Size, Share & Trends Analysis Report By Type, By Platform (Mobile & Tablets, Laptop & Computers, Television), By Monetization Model, By Demographic, And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

U.S. Webtoons Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Webtoons Market Variables, Trends, & Scope

Chapter 4. U.S. Webtoons Market: Type Estimates & Trend Analysis

Chapter 5. U.S. Webtoons Market: Platform Estimates & Trend Analysis

Chapter 6. U.S. Webtoons Market: Monetization Model Estimates & Trend Analysis

Chapter 7. U.S. Webtoons Market: Demographic Estimates & Trend Analysis

Chapter 8. U.S. Webtoons Market: Competitive Landscape

List of Tables

List of Figures