PUBLISHER: Grand View Research | PRODUCT CODE: 1790273
PUBLISHER: Grand View Research | PRODUCT CODE: 1790273
China Heritage Tourism Market Size, Share & Trends Analysis Report By Type (Cultural Heritage, Natural Heritage, Intangible Heritage), By Age Group (30 And Under, 31 - 50, 51 - 70), By Booking Mode (Offline, Online), And Segment Forecasts, 2025 - 2033
China Heritage Tourism Market Summary
The China heritage tourism market size was estimated at USD 85.52 billion in 2024, and is projected to reach USD 129.88 billion by 2033, growing at a CAGR of 4.9% from 2025 to 2033. The market growth is attributed to the deep sense of cultural heritage, robust government initiatives, and growing global demand for authentic cultural experiences.
Both domestic and international tourists are increasingly captivated by China's vast array of historical landmarks, including the Great Wall, the Forbidden City, the Terracotta Warriors of Xi'an, and the ancient water towns of Jiangnan. Recognizing the strategic importance of cultural tourism, the Chinese government has prioritized the preservation and revitalization of historical sites while investing heavily in infrastructure, digital integration, and multilingual services to enhance visitor access and engagement.
The China heritage tourism market is also driven by rising domestic income levels, increasing interest in cultural identity, and strong government support for preserving and promoting historical sites. Rapid urbanization has fueled nostalgia and demand for traditional experiences. Digital platforms and smart tourism technologies also make heritage sites more accessible and engaging. Additionally, policies such as the Belt and Road Initiative encourage cultural tourism as a soft power tool.
China's heritage tourism market is propelled by a growing middle class income which seek for unique and meaningful travel experience especially rooted in history. Similarly, educational initiatives and school curricula that emphasize cultural heritage foster early interest in traditional tourist sites. Improved transportation infrastructure enhances access to remote historical destinations. Furthermore, the rise of experiential tourism trends encourages immersive visits to ancient towns, temples, and UNESCO sites.
China Heritage Tourism Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the China heritage tourism market based on type, age group, and booking mode:
- Type Outlook (Revenue, USD Billion, 2021 - 2033)
- Cultural Heritage
- Natural Heritage
- Intangible Heritage
- Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
- 30 And Under
- 31-50
- 51-70
- 70 and Above
- Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)
- Online
- Offline
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. China heritage tourism Market: Industry Outlook
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Booking Mode Analysis & Trends
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. China heritage tourism Market: Type Estimates & Trend Analysis
- 4.1. China heritage tourism Market, By Type: Key Takeaways
- 4.2. Type Movement Analysis & Market Share, 2024 & 2033
- 4.3. Market Estimates & Forecasts, By Type, 2021 - 2033 (USD Billion)
- 4.3.1. Cultural Heritage
- 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.2. Natural Heritage
- 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.3. Intangible Heritage
- 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.1. Cultural Heritage
Chapter 5. China heritage tourism Market: Age Group Estimates & Trend Analysis
- 5.1. China heritage tourism Market, By Age Group: Key Takeaways
- 5.2. Age Group Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, By Age Group, 2021 - 2033 (USD Billion)
- 5.3.1. 30 and Under
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. 31-50
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. 51-70
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. 70 and Above
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.1. 30 and Under
Chapter 6. China heritage tourism Market: Booking Mode Estimates & Trend Analysis
- 6.1. China heritage tourism Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, By Booking Mode, 2021 - 2033 (USD Billion)
- 6.3.1. Online
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Offline
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.1. Online
Chapter 7. China heritage tourism Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Service Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. China International Travel Service (CITS)
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Service Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. China Youth Travel Service (CYTS)
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Service Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Caissa Touristic
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Service Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Beijing Guide International Travel Service
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Service Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Spring Tour
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Service Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. CTS Travel Group
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Service Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Tuniu Corporation
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Service Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Shanghai Jin Jiang International Travel
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Service Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Dragon Trail Interactive
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Service Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Hutong Tour
- 7.9.10.1. Company Review
- 7.9.10.2. Financial Performance
- 7.9.10.3. Service Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. China International Travel Service (CITS)
List of Tables
- Table 1 China heritage tourism market: Key market driver analysis
- Table 2 China heritage tourism market: Key market restraint analysis
- Table 3 China heritage tourism market estimates & forecast, 2021 - 2033, by type, 2021 - 2033 (USD Billion)
- Table 4 China cultural heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 5 China natural heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 6 China intangible heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 7 China heritage tourism market estimates & forecast, by age group, 2021 - 2033 (USD Billion)
- Table 8 Travelers under age 30 in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 9 Travelers between 31-50 in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 10. Travelers between 51-70 in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 11 Travelers above 70 age in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 12 China heritage tourism market estimates & forecast, by booking mode, 2021 - 2033 (USD Billion)
- Table 13 Bookings through online mode in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 14 Bookings through offline mode in China heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Table 15 Recent developments & impact analysis, by key market participants
- Table 16 Company market share, 2024 (%)
- Table 17 Company heat map analysis, 2024
- Table 18 Companies implementing key strategies
List of Figures
- Fig 1 China heritage tourism market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape snapshot
- Fig. 9 Parent industry and China heritage tourism market size, 2024 (USD Billion)
- Fig. 10 China heritage tourism market: Value chain analysis
- Fig. 11 China heritage tourism market: Dynamics
- Fig. 12 China heritage tourism market: Porter's five forces analysis
- Fig. 13 China heritage tourism market, by type: Key takeaways
- Fig. 14 China heritage tourism market: Type movement analysis, 2024 & 2033 (%)
- Fig. 15 China cultural heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Fig. 16 China natural heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Fig. 17 China intangible heritage tourism market estimates & forecast, 2021 - 2033 (USD Billion)
- Fig. 18 China heritage tourism market, by age group: Key takeaways
- Fig. 19 China heritage tourism market: Age group movement analysis, 2024 & 2033 (%)
- Fig. 20 China heritage tourism market estimates & forecast for 30 and under age group, 2021 - 2033 (USD Billion)
- Fig. 21 China heritage tourism market estimates & forecast for age group between 31-50, 2021 - 2033 (USD Billion)
- Fig. 22 China heritage tourism market estimates & forecast for age group between 51-70, 2021 - 2033 (USD Billion)
- Fig. 23 China heritage tourism market estimates & forecast for 70 and above age group, 2021 - 2033 (USD Billion)
- Fig. 24 China heritage tourism market, by booking mode: Key takeaways
- Fig. 25 China heritage tourism market: Booking mode movement analysis, 2024 & 2033 (%)
- Fig. 26 China heritage tourism market estimates & forecast through online booking mode, 2021 - 2033 (USD Billion)
- Fig. 27 China heritage tourism market estimates & forecast through offline booking mode, 2021 - 2033 (USD Billion)
- Fig. 28 Key company categorization
- Fig. 29 Company market share analysis, 2024
- Fig. 30 Strategic framework of China heritage tourism market
