Heritage Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Age Group, By Booking Mode, By Region, By Competition, 2020-2030F

Description

The Global Heritage Tourism Market, valued at USD 635.34 Billion in 2024, is projected to experience a CAGR of 4.01% to reach USD 804.25 Billion by 2030. Heritage tourism is defined as travel specifically undertaken to experience a region's authentic cultural, historical, and environmental heritage, encompassing tangible sites, artifacts, and intangible traditions. This market's growth is primarily driven by increasing global interest in cultural authenticity, a rising demand for experiential and educational travel, and enhanced disposable incomes that facilitate international exploration.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 635.34 Billion
Market Size 2030	USD 804.25 Billion
CAGR 2025-2030	4.01%
Fastest Growing Segment	Natural Heritage
Largest Market	Asia Pacific

Key Market Drivers

The Global Heritage Tourism Market's expansion is significantly propelled by an increasing global interest in cultural and historical exploration. Travelers are progressively seeking destinations that offer profound insights into historical narratives and authentic cultural practices, moving beyond conventional sightseeing to engage more deeply with the heritage of a place. This intrinsic human desire to understand past civilizations and diverse traditions drives substantial visitation to historical monuments, archaeological sites, and cultural landscapes worldwide.

Key Market Challenges

The expansion of the heritage tourism market faces the significant challenge of overcrowding at popular sites, leading to concerns regarding preservation and potential environmental degradation. This challenge directly hampers market growth by compromising the inherent value and authenticity of cultural and historical assets, which are central to the heritage tourism appeal. Excessive visitor concentrations contribute to accelerated physical degradation, necessitating costly preservation efforts and potentially leading to irreversible damage to irreplaceable sites. Such conditions diminish the authentic visitor experience, often resulting in dissatisfaction and a reduced likelihood of repeat visits or positive recommendations.

Key Market Trends

The digitalization of heritage tourism experiences is fundamentally reshaping how visitors interact with historical and cultural sites, transitioning from static exhibitions to dynamic, engaging content. This trend harnesses advanced technologies to augment accessibility, deepen interpretation, and bolster the preservation of heritage assets globally. As an illustration, UNESCO launched the "Dive into Heritage" platform on July 8, 2025, which animates World Heritage sites through 3D models and immersive digital storytelling, initially focusing on the Arab States region.

Key Market Players

ACE Cultural Tours Ltd.
Exodus Travels Ltd.
Expedia, Inc.
BCD Travel Services B.V.
TUI AG
ATG Tours and Travels Private Limited
Kesari Tours Pvt. Ltd.
CWT Global B.V.
Martin Randall Travel Ltd.
Travel Leaders Group Holdings, LLC

Report Scope:

In this report, the Global Heritage Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Heritage Tourism Market, By Type:

Cultural Heritage
Natural Heritage
Intangible Heritage

Heritage Tourism Market, By Age Group:

30 and Under
31 to 50
51 to 70
71 and Above

Heritage Tourism Market, By Booking Mode:

Online
Offline

Heritage Tourism Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Heritage Tourism Market.

Available Customizations:

Global Heritage Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Heritage Tourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Cultural Heritage, Natural Heritage, Intangible Heritage)
- 5.2.2. By Age Group (30 and Under, 31 to 50, 51 to 70, 71 and Above)
- 5.2.3. By Booking Mode (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Heritage Tourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Age Group
- 6.2.3. By Booking Mode
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Heritage Tourism Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Age Group
    - 6.3.1.2.3. By Booking Mode
- 6.3.2. Canada Heritage Tourism Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Age Group
    - 6.3.2.2.3. By Booking Mode
- 6.3.3. Mexico Heritage Tourism Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Age Group
    - 6.3.3.2.3. By Booking Mode

7. Europe Heritage Tourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Age Group
- 7.2.3. By Booking Mode
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Heritage Tourism Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Age Group
    - 7.3.1.2.3. By Booking Mode
- 7.3.2. France Heritage Tourism Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Age Group
    - 7.3.2.2.3. By Booking Mode
- 7.3.3. United Kingdom Heritage Tourism Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Age Group
    - 7.3.3.2.3. By Booking Mode
- 7.3.4. Italy Heritage Tourism Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Age Group
    - 7.3.4.2.3. By Booking Mode
- 7.3.5. Spain Heritage Tourism Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Age Group
    - 7.3.5.2.3. By Booking Mode

8. Asia Pacific Heritage Tourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Age Group
- 8.2.3. By Booking Mode
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Heritage Tourism Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Age Group
    - 8.3.1.2.3. By Booking Mode
- 8.3.2. India Heritage Tourism Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Age Group
    - 8.3.2.2.3. By Booking Mode
- 8.3.3. Japan Heritage Tourism Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Age Group
    - 8.3.3.2.3. By Booking Mode
- 8.3.4. South Korea Heritage Tourism Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Age Group
    - 8.3.4.2.3. By Booking Mode
- 8.3.5. Australia Heritage Tourism Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Age Group
    - 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Heritage Tourism Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Age Group
- 9.2.3. By Booking Mode
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Heritage Tourism Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Age Group
    - 9.3.1.2.3. By Booking Mode
- 9.3.2. UAE Heritage Tourism Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Age Group
    - 9.3.2.2.3. By Booking Mode
- 9.3.3. South Africa Heritage Tourism Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Age Group
    - 9.3.3.2.3. By Booking Mode

10. South America Heritage Tourism Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Age Group
- 10.2.3. By Booking Mode
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Heritage Tourism Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Age Group
    - 10.3.1.2.3. By Booking Mode
- 10.3.2. Colombia Heritage Tourism Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Age Group
    - 10.3.2.2.3. By Booking Mode
- 10.3.3. Argentina Heritage Tourism Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Age Group
    - 10.3.3.2.3. By Booking Mode

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Heritage Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. ACE Cultural Tours Ltd.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Exodus Travels Ltd.
15.3. Expedia, Inc.
15.4. BCD Travel Services B.V.
15.5. TUI AG
15.6. ATG Tours and Travels Private Limited
15.7. Kesari Tours Pvt. Ltd.
15.8. CWT Global B.V.
15.9. Martin Randall Travel Ltd.
15.10. Travel Leaders Group Holdings, LLC