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PUBLISHER: Grand View Research | PRODUCT CODE: 1790304

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PUBLISHER: Grand View Research | PRODUCT CODE: 1790304

Japan Anti-aging Products Market Size, Share & Trends Analysis Report By Product (Facial Serum, Eye Care Products, Facial Masks & Peels), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy/E-commerce), And Segment Forecasts, 2025 - 2033

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Japan Anti-aging Products Market Trends:

The Japan anti-aging products market size was estimated at USD 2,919.7 million in 2024 and is expected to reach USD 6,147.3 millionby 2033, growing at a CAGR of 8.9% from 2025 to 2033. Japan's aging population and a culturally ingrained emphasis on skincare are driving demand for advanced anti-aging solutions in cosmetic industry. Consumers increasingly seek high-efficacy, multifunctional products rooted in modern biotechnology and traditional ingredients. The market is also expanding due to rising interest in men's grooming, gender-neutral formulations, and minimalist beauty routines, prioritizing long-term skin health, convenience, and visible results.

Japanese beauty consumers increasingly adopt skinimalism, a trend emphasizing simplified skincare routines using fewer but more effective products. This shift reflects a growing preference for high-performance, multi-functional formulations that deliver visible results while reducing unnecessary steps. Instead of elaborate multi-step regimens, users now focus on essentials supporting skin barrier health, hydration, and time-efficient anti-aging. For instance, Hada Labo's Gokujyun Alpha Lotion combines intense hydration with anti-aging benefits, serving as both a toner and moisturizer in one.

Fermented skincare is a growing trend in Japan, rooted in the country's long-standing connection with nature and traditional wellness practices. The fermentation process breaks down natural ingredients like rice bran, sake, and soy, making their nutrients more bioavailable and easier for the skin to absorb. These bioactive compounds help brighten skin tone, improve elasticity, and support a healthy skin microbiome, making them especially effective for anti-aging. A well-known example is the SK-II Facial Treatment Essence, which features Pitera, fermented yeast extract rich in amino acids, vitamins, and minerals that promote radiant, youthful-looking skin.

Wabi-sabi beauty, rooted in the Japanese philosophy of embracing imperfection and simplicity, is increasingly influencing contemporary makeup trends in Japan. This approach emphasizes a refined, natural aesthetic over bold or dramatic styles, highlighting features such as a dewy complexion, soft blush, minimal eye makeup, and sheer, understated lip color. The overall effect is an effortless elegance that enhances an individual's natural appearance rather than concealing it.

Japanese brands increasingly prioritize sustainability by adopting refillable packaging, biodegradable materials, and ethically sourced botanical ingredients. There is also a marked preference for clean formulations free from parabens, synthetic fragrances, and other potentially harmful substances. This shift reflects a broader cultural alignment with the values of ecological responsibility and harmony with nature. For instance, FANCL's Mild Cleansing Oil has a preservative-free formulation, environmentally conscious packaging, and a minimalist ingredient profile.

Japan Anti-aging Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan anti-aging products market report based on product and distribution channel:

  • Product Outlook (Revenue, USD Million, 2021 - 2033)
  • Facial Serum
  • Moisturizer, Creams, & Lotions
  • Eye Care Products
  • Facial Cleanser & Exfoliators
  • Facial Masks & Peels
  • Sunscreen & Sun Protection
  • Others (Facial Oil, Lip Care Products, etc.)
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Supermarkets & Hypermarkets
  • Pharmacy/Drugstores
  • Specialty Beauty Stores
  • Online/E-commerce
  • Others (Department Stores, etc.)
Product Code: GVR-4-68040-689-2

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Type & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Japan Anti-Aging Products Market Variables and Trends

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales and Retail Channel Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Japan Anti-Aging Products Market: Product Estimates & Trend Analysis

  • 4.1. Japan Anti-Aging Products Market, By Product: Key Takeaways
  • 4.2. Product type Movement Analysis & Market Share, 2024 & 2033
  • 4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
    • 4.3.1. Facial Serum
      • 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.2. Moisturizers, Creams & Lotions
      • 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.3. Eye Care Products
      • 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.4. Facial Cleanser & Exfoliators
      • 4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.5. Facial Masks & Peels
      • 4.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.6. Sunscreen & Sun Protection
      • 4.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.7. Others (facial Oil, Lip Care Products, etc.)
      • 4.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 5. Japan Anti-Aging Products Market: Distribution Channel Estimates & Trend Analysis

  • 5.1. Japan Anti-Aging Products Market, By Distribution Channel: Key Takeaways
  • 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
    • 5.3.1. Supermarkets and Hypermarkets
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.2. Pharmacy/Drugstores
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.3. Specialty Beauty Stores
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.4. Online/ E-commerce
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.5. Others (Departmental Stores, etc.)
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Japan Anti-Aging Products Market: Competitive Analysis

  • 6.1. Recent Developments & Impact Analysis by Key Market Participants
  • 6.2. Company Categorization
  • 6.3. Participant's Overview
  • 6.4. Financial performance
  • 6.5. Product Benchmarking
  • 6.6. Company Market Share Analysis, 2024 (%)
  • 6.7. Company Heat Map Analysis, 2024
  • 6.8. Strategy Mapping
  • 6.9. Company Profiles
    • 6.9.1. Kao Corporation
      • 6.9.1.1. Company Overview
      • 6.9.1.2. Financial performance
      • 6.9.1.3. Service Portfolios
      • 6.9.1.4. Strategic Initiatives
    • 6.9.2. Pola Orbis Holdings Inc.
      • 6.9.2.1. Company Overview
      • 6.9.2.2. Financial performance
      • 6.9.2.3. Service Portfolios
      • 6.9.2.4. Strategic Initiatives
    • 6.9.3. Shiseido Co., Ltd.
      • 6.9.3.1. Company Overview
      • 6.9.3.2. Financial performance
      • 6.9.3.3. Service Portfolios
      • 6.9.3.4. Strategic Initiatives
    • 6.9.4. The Procter & Gamble Company
      • 6.9.4.1. Company Overview
      • 6.9.4.2. Financial performance
      • 6.9.4.3. Service Portfolios
      • 6.9.4.4. Strategic Initiatives
    • 6.9.5. Fancl Corporation
      • 6.9.5.1. Company Overview
      • 6.9.5.2. Financial performance
      • 6.9.5.3. Service Portfolios
      • 6.9.5.4. Strategic Initiatives
    • 6.9.6. Decencia Inc.
      • 6.9.6.1. Company Overview
      • 6.9.6.2. Financial performance
      • 6.9.6.3. Service Portfolios
      • 6.9.6.4. Strategic Initiatives
    • 6.9.7. Beiersdorf AG
      • 6.9.7.1. Company Overview
      • 6.9.7.2. Financial performance
      • 6.9.7.3. Service Portfolios
      • 6.9.7.4. Strategic Initiatives
    • 6.9.8. Henkel AG
      • 6.9.8.1. Company Overview
      • 6.9.8.2. Financial performance
      • 6.9.8.3. Service Portfolios
      • 6.9.8.4. Strategic Initiatives
    • 6.9.9. Hada Labo Tokyo
      • 6.9.9.1. Company Overview
      • 6.9.9.2. Financial performance
      • 6.9.9.3. Service Portfolios
      • 6.9.9.4. Strategic Initiatives
    • 6.9.10. DHC Corporation
      • 6.9.10.1. Company Overview
      • 6.9.10.2. Financial performance
      • 6.9.10.3. Service Portfolios
      • 6.9.10.4. Strategic Initiatives
Product Code: GVR-4-68040-689-2

List of Tables

  • Table 1 Japan anti-aging products market: Key market driver analysis
  • Table 2 Japan anti-aging products market: Key market restraint analysis
  • Table 3 Japan anti-aging products market estimates & forecast, 2021 - 2033, by product (USD Million)
  • Table 4 Japan anti-aging facial serum market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 5 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 6 Japan anti-aging eye care products market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 7 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 8 Japan anti-aging facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 9 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 10 Japan other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
  • Table 11 Japan anti-aging products market estimates & forecast, 2021 - 2033, by distribution channel (USD Million)
  • Table 12 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 - 2033 (USD Million)
  • Table 13 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 - 2033 (USD Million)
  • Table 14 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 - 2033 (USD Million)
  • Table 15 Japan anti-aging products market estimates & forecast, through online sales channel, 2021 - 2033 (USD Million)
  • Table 16 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 - 2033 (USD Million)
  • Table 17 Recent developments & impact analysis, by key market participants
  • Table 18 Company market share, 2024 (%)
  • Table 19 Company heat map analysis, 2024
  • Table 20 Companies implementing key strategies

List of Figures

  • Fig. 1 Japan anti-aging products market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Parent industry and Japan anti-aging products market size, 2024 (USD Million)
  • Fig. 10 Japan anti-aging products market: Value chain analysis
  • Fig. 11 Japan anti-aging products market: Dynamics
  • Fig. 12 Japan anti-aging products market: Porter's five forces analysis
  • Fig. 13 Japan anti-aging products market, Product type: Key takeaways
  • Fig. 14 Japan anti-aging products market: Product type movement analysis, 2024 & 2033 (%)
  • Fig. 15 Japan anti-aging facial serum market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 16 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 17 Japan anti-aging eye care products market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 18 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 19 Japan anti-aging facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 20 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 21 Japan other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 22 Japan anti-aging products market, Distribution Channel: Key takeaways
  • Fig. 23 Japan anti-aging products market: Distribution Channel movement analysis, 2024 & 2033 (%)
  • Fig. 24 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 - 2033 (USD Million)
  • Fig. 25 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 - 2033 (USD Million)
  • Fig. 26 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 - 2033 (USD Million)
  • Fig. 27 Japan anti-aging products market estimates & forecast, through online /e-commerce, 2021 - 2033 (USD Million)
  • Fig. 28 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 - 2033 (USD Million)
  • Fig. 29 Key company categorization
  • Fig. 30 Company market share analysis, 2024
  • Fig. 31 The strategic framework of the Japan anti-aging products market"
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Manager - EMEA

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Christine Sirois

Manager - Americas

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