PUBLISHER: Grand View Research | PRODUCT CODE: 1790460
PUBLISHER: Grand View Research | PRODUCT CODE: 1790460
CBD Pouches Market Summary
The global CBD pouches market size was estimated at USD 84.03 million in 2024 and is expected to reach USD 478.41 million by 2033, growing at a CAGR of 20.1% from 2025 to 2033. Rising awareness of CBD's health benefits, particularly its role in alleviating chronic issues like anxiety and pain, is playing a key role in driving demand for CBD pouches.
The category gained further legitimacy in 2018 when the U.S. Food and Drug Administration (FDA) approved Epidiolex, a CBD-derived drug, for the treatment of seizures associated with Lennox-Gastaut and Dravet syndromes. Such regulatory validation has enhanced consumer confidence and contributed to the growing popularity of CBD pouches as an easy-to-use, wellness-focused product. Consumers are increasingly turning to natural and alternative wellness options, with cannabis gaining popularity due to its potential benefits in easing anxiety, relieving pain, and improving sleep. CBD pouches offer a convenient and fast-acting alternative to traditional forms like edibles or oils, eliminating the need for ingestion or specialized equipment. Their discreet and portable nature appeals to users who prefer a subtle consumption method, especially in public or on the go. Additionally, the flexibility of CBD pouches for both therapeutic and recreational use continues to drive their market expansion.
CBD is gaining traction across all age groups. According to the 2024 Forbes Health Survey, 32% of respondents aged 18-25 reported using CBD, while 90% of individuals aged 77 and above indicated usage. CBD brands must focus on attracting and retaining consumers across this wide demographic spectrum to ensure long-term success. Currently, many people discover CBD products, including pouches, through word-of-mouth. As a result, targeted marketing strategies that build awareness and trust among diverse consumer segments are essential for sustained growth.
The rising demand for smokeless alternatives to conventional tobacco products has positively impacted the CBD pouch market. Many consumers are now opting for pouches as a harm-reduction method, seeking safer and more health-conscious ways to consume nicotine or cannabis. The ease of use and portability of CBD pouches further enhance their appeal. Additionally, the legalization of cannabis in various countries has increased accessibility and helped normalize its use. This shift has diminished the stigma around cannabis consumption, prompting more people to explore the potential wellness benefits of CBD products.
The most common reasons for using CBD among both genders are relaxation and stress or anxiety relief, with women showing a slightly higher tendency in these areas, likely reflecting a greater focus on emotional well-being. Women also report higher usage for managing chronic pain, joint pain, migraines, and nausea, which may be attributed to gender-specific health concerns such as hormonal fluctuations or autoimmune conditions. In contrast, men show a stronger preference for using CBD for social and spiritual purposes, suggesting a more lifestyle-oriented or recreational approach. Certain motivations, such as improving sleep and relieving muscle pain, are relatively balanced across genders, indicating shared wellness goals.
Global CBD Pouches Market Report Segmentation
This report forecasts revenue growth at regional levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the CBD pouches market report based on content, type, distribution channel, and region: