PUBLISHER: Grand View Research | PRODUCT CODE: 1790098
PUBLISHER: Grand View Research | PRODUCT CODE: 1790098
Europe CBD Pouches Market Summary
The Europe CBD pouches market size was estimated at USD 25.93 million in 2024 and is projected to reach USD 159.96 million by 2033, growing at a CAGR of 21.2% from 2025 to 2033. The Europe CBD pouches industry is expanding rapidly due to rising demand for smoke-free, wellness-oriented cannabis products and growing consumer interest in discreet, low-dose formats.
Increasing product availability, regulatory clarity, and wellness adoption across diverse age groups are fueling sustained growth. The rapid growth of the CBD pouches industry in Europe is primarily underpinned by a structural shift in consumer health and wellness behaviors, where there is rising demand for non-invasive, smoke-free delivery methods for cannabinoids. CBD pouches offer a discreet, controlled, and socially acceptable alternative to vaping or smoking, aligning well with the region's increasing emphasis on harm reduction and preventive health. This is particularly relevant in countries like Sweden, Germany, and the Netherlands, where tobacco alternatives such as nicotine pouches have already normalized oral delivery formats and set a precedent for adoption.
Moreover, regulatory evolution across Europe is progressively creating a more stable and predictable environment for CBD product development. The EU's novel food regulations and the increasing number of national frameworks clarifying the legality of non-psychoactive cannabinoids have enabled both domestic and cross-border players to expand confidently. This regulatory clarity has supported the entry of more sophisticated, quality-driven brands offering lab-tested, flavor-enhanced, and compliant CBD pouch products. As a result, consumer trust in CBD has improved, encouraging uptake across a broader demographic, including first-time users and health-conscious professionals.
Furthermore, the European market benefits from robust digital and retail infrastructures that facilitate product accessibility and education. Direct-to-consumer online models and the presence of CBD products in pharmacies, health stores, and wellness boutiques have significantly expanded reach, particularly in urban and semi-urban regions. In addition, the region's strong preference for clean-label, sustainably sourced, and vegan-certified products has shaped product innovation in CBD pouches, with leading brands tailoring their offerings to meet local sensibilities around transparency and quality. These factors, combined with rising consumer literacy around cannabinoids, are collectively propelling sustained growth in the European CBD pouches category.
Europe CBD Pouches Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe CBD pouches market report based on the content, type, distribution channel and country: