PUBLISHER: Grand View Research | PRODUCT CODE: 1814072
PUBLISHER: Grand View Research | PRODUCT CODE: 1814072
U.S. BBQ Rubs Market Size, Share & Trends Analysis Report By Brand (National, Private), By Distribution Channel (Foodservice, Supermarkets And Hypermarkets, Convenience Store, Online), And Segment Forecasts, 2025 - 2033
U.S. BBQ Rubs Market Summary
The U.S. BBQ rubs market size was estimated at USD 1.41 billion in 2024 and is projected to reach USD 1.96 billion by 2033, growing at a CAGR of 3.7% from 2025 to 2033. The U.S. BBQ rubs industry is driven by increasing consumer demand for flavorful, convenient, and diverse grilling options.
The industry is driven by growing consumer interest in outdoor cooking and grilling, especially during warmer months and holidays. There's a rising demand for bold, diverse flavors influenced by regional and global cuisines. Health-conscious consumers are also seeking dry rubs as a cleaner alternative to sugary sauces. Additionally, the popularity of food-related content on social media and cooking shows has inspired experimentation with BBQ rubs at home. The expansion of retail and e-commerce platforms has further made these products more accessible to a wider audience.
The market thrives on a growing appetite for authentic, customizable barbecue experiences among American consumers. Rising culinary curiosity is pushing demand for region-specific and globally inspired rub flavors. Busy lifestyles are also driving interest in quick, flavor-packed seasoning solutions that require minimal prep. The surge in backyard cooking culture and weekend grilling rituals further fuels consistent product demand. Additionally, the emergence of gourmet and organic rub options appeals to health- and quality-conscious shoppers.
U.S. BBQ Rubs Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. BBQ rubs market report on the basis of brand and distribution channel:
- Brand Outlook (Revenue, USD Million, 2021 - 2033)
- National
- Private
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Foodservice
- Retail
- Supermarkets and Hypermarkets
- Convenience Store
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Brand Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. U.S. BBQ Rubs Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. U.S. BBQ Rubs Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. BBQ Rubs Market: Brand Estimates & Trend Analysis
- 5.1. U.S. BBQ Rubs Market, By Brandt: Key Takeaways
- 5.2. Brand Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Brand, 2021 - 2033 (USD Million)
- 5.3.1. National
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Private
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.1. National
Chapter 6. U.S. BBQ Rubs Market: Distribution Channel Estimates & Trend Analysis
- 6.1. U.S. BBQ Rubs Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Foodservice
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Retail
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2.1.1. Supermarkets & Hypermarkets
- 6.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2.1.2. Convenience Stores
- 6.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2.1.3. Online
- 6.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2.1.4. Others
- 6.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2.1.1. Supermarkets & Hypermarkets
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.1. Foodservice
Chapter 7. U.S. BBQ Rubs Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis, 2024
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. McCormick & Company, Inc
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Kraft Heinz Company
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. B&G Foods, Inc.
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Bad Byron's Butt Rub
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Plowboys BBQ
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Meat Church BBQ
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Killer Hogs BBQ
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Spiceology.
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Heath Riles BBQ
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Traeger Grills (Traeger Rubs)
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. McCormick & Company, Inc
List of Tables
- Table 1 U.S. BBQ Rubs Market - Key market driver analysis
- Table 2 U.S. BBQ Rubs Market - Key market restraint analysis
- Table 3 U.S. BBQ Rubs Market estimates & forecast, by Brand (USD Million)
- Table 4 U.S. BBQ Rubs Market estimates & forecast, by distribution channel (USD Million)
- Table 5 Recent developments & impact analysis, by key market participants
- Table 6 Company market share, 2024
- Table 7 Company heat map analysis
- Table 8 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. BBQ Rubs Market Segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Brand snapshot
- Fig. 8 Distribution Channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 U.S. BBQ Rubs Market size (USD Million)
- Fig. 12 U.S. BBQ Rubs Market size, 2021 to 2033 (USD Million)
- Fig. 13 U.S. BBQ Rubs Market: Penetration & growth prospect mapping
- Fig. 14 U.S. BBQ Rubs Market: Value chain analysis
- Fig. 15 U.S. BBQ Rubs Market: Profit Margin Analysis
- Fig. 16 U.S. BBQ Rubs Market: Market dynamics
- Fig. 17 U.S. BBQ Rubs Market: Porter's Five Forces Analysis
- Fig. 18 Factors influencing buying decisions for BBQ rubs
- Fig. 19 U.S. BBQ Rubs Market: Brand movement analysis, 2024 & 2033 (%)
- Fig. 20 National market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 21 Private market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 22 U.S. BBQ Rubs Market: Distribution Channel movement analysis, 2024 & 2033 (%)
- Fig. 23 Foodservice market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 24 Retail market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 25 Supermarkets & Hypermarkets market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 26 Convenience Stores market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 27 Online market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 28 Others market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 29 U.S. BBQ Rubs Market: Regional outlook, 2024 & 2033 (USD Million)
- Fig. 30 Regional marketplace: Key takeaways
- Fig. 31 U.S. BBQ Rubs Market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 32 Key company categorization
- Fig. 33 Company market share analysis, 2024
- Fig. 34 Strategic framework of the U.S. BBQ rubs market
